Question 1

Many U.S.firms prefer to sell in Canada,England,and Australia-rather than in larger markets such as German and France-because they feel more comfortable with the languages,laws,and culture,which reflect the ________ between these countries and the United States.

Accepted Answer

A)  straight extension
B)  coincident development
C)  psychic proximity
D)  gray market
E)  backward invention

Question 2

When forces for global integration are high and forces for national responsiveness are weak,a strategy that ________ makes sense.

Accepted Answer

A)  segments consumers on a regional basis
B)  tailors the product on a city-by-city basis
C)  treats the world as a heterogeneous market
D)  treats the world as a single market
E)  customizes marketing messages to each region of the world

Question 3

MERCOSUR is a free trade zone linking which of the following South American countries?

Accepted Answer

A)  Mexico,Japan,Brazil,Paraguay,and Venezuela
B)  Mexico,Brazil,and Paraguay
C)  Brazil,Argentina,Paraguay,and Venezuela
D)  Canada,Brazil,and Paraguay
E)  Brazil,Argentina,Paraguay,Uruguay,and Venezuela

Question 4

Decisions made by the channels within foreign nations in the whole-channel view of distribution include ________.

Accepted Answer

A)  what channels to use to sell the product to end consumers
B)  how to get products to the borders of foreign nations
C)  the types of financing and risk management used when transporting products between countries
D)  how to get products from their entry point into the company to final buyers and users
E)  none of the above

Question 5

Discuss three disadvantages of standardizing the marketing mix worldwide.

Accepted Answer

Standardizing the marketing mix (1)ignor...

Question 6

Domestic-based export merchants buy the manufacturer's products and then sell them abroad.

Accepted Answer

A) True 
 B)False

Question 7

The whole channel concept for international marketing includes the following steps: ________.

Accepted Answer

A)  seller to seller's international marketing headquarters to channels between nations to channels within foreign nations to final buyers
B)  seller to marketing headquarters to channels within foreign markets to final buyers
C)  sellers to channels between nations to final buyers
D)  sellers to channels within foreign nations to final buyers
E)  sellers to international markets to channels within foreign nations to final buyers

Question 8

Various governments are watching for dumping and transfer pricing abuses and often force companies to charge the ________-the price charged by other competitors for the same or a similar product.

Accepted Answer

A)  gray market price
B)  implicit price
C)  arm's-length price
D)  authorized price
E)  contingent price

Question 9

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n) ________.

Accepted Answer

A)  limited period of time
B)  fee or royalty
C)  exchange of information or propriety information
D)  exchange for access to the market place
E)  exchange for "their" process,trademark,patent,or secret

Question 10

A small firm has decided to enter the international market.At the present time,the firm has decided to enter only one country.What is the next step in the decision-making process if the firm is to continue with its plans?

Accepted Answer

A)  Deciding on the marketing organization
B)  Deciding on the marketing program
C)  Deciding how to enter the market
D)  Deciding whether to go abroad
E)  Deciding which markets to enter

Question 11

Product adaptation alters the product to meet local conditions or preferences.Identify four levels of adaptation.

Accepted Answer

There are several levels of ad...

Question 12

Regional economic integration-the creation of trading agreements between blocs of countries-has intensified in recent years.

Accepted Answer

A) True 
 B)False

Question 13

Mr.Day and Ms.Pound represent a number of producers and carry on exporting activities for each of them.As a result,Mr.Day and Ms.Pound's firm come under the administrative control of these producers.How would you describe Mr.Day and Ms.Pound's firm?

Accepted Answer

A)  Indirect exporters
B)  Cooperative organization
C)  Direct exporters
D)  Agents
E)  Joint venture

Question 14

Define the internationalization process's four stages.

Accepted Answer

The first stage is no regular export act...

Question 15

Management contracts offers foreign owners the opportunity to manage businesses for a fee.

Accepted Answer

A) True 
 B)False

Question 16

The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in "The Lord of the Rings" film trilogy.This is an example of a government trying to strengthen its ________.

Accepted Answer

A)  country-of-origin perceptions
B)  international subsidiaries
C)  internationalization
D)  contract manufacturing
E)  distributor relationships

Question 17

Global marketers know that buyers hold distinct attitudes and beliefs about brands or products from different countries.These country-of-origin perceptions do not affect consumer decision making directly or indirectly.

Accepted Answer

A) True 
 B)False

Question 18

Define the gray market.

Accepted Answer

The gray market consists of br...

Question 19

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.Briefly describe the advantages to ownership.

Accepted Answer

In direct investment,the firm: (1)secure...

Question 20

Export-management companies agree to manage a company's export activities for a fee.

Accepted Answer

A) True 
 B)False

Exam 21: Tapping Into Global Markets

Licensing is a simple way to become involved in international marketing.In licensing,the licensor issues a license to a foreign company to use a process,trademark,patent,or trade secret for a(n) ________.

Correct AnswerverifiedShow Answer

Mr.Day and Ms.Pound represent a number of producers and carry on exporting activities for each of them.As a result,Mr.Day and Ms.Pound's firm come under the administrative control of these producers.How would you describe Mr.Day and Ms.Pound's firm?

Correct AnswerverifiedShow Answer

Decisions made by the channels within foreign nations in the whole-channel view of distribution include ________.

Correct AnswerverifiedShow Answer

MERCOSUR is a free trade zone linking which of the following South American countries?

Correct AnswerverifiedShow Answer

A small firm has decided to enter the international market.At the present time,the firm has decided to enter only one country.What is the next step in the decision-making process if the firm is to continue with its plans?

Correct AnswerverifiedShow Answer

Product adaptation alters the product to meet local conditions or preferences.Identify four levels of adaptation.

Correct AnswerverifiedThere are several levels of ad...View AnswerShow Answer

Define the gray market.

Correct AnswerverifiedThe gray market consists of br...View AnswerShow Answer

Global marketers know that buyers hold distinct attitudes and beliefs about brands or products from different countries.These country-of-origin perceptions do not affect consumer decision making directly or indirectly.

Correct AnswerverifiedShow Answer

The whole channel concept for international marketing includes the following steps: ________.

Correct AnswerverifiedShow Answer

The ultimate form of foreign investment is direct ownership of foreign-based assembly or manufacturing facilities.Briefly describe the advantages to ownership.

Correct AnswerverifiedIn direct investment,the firm: (1)secure...View AnswerShow Answer

Define the internationalization process's four stages.

Correct AnswerverifiedThe first stage is no regular export act...View AnswerShow Answer

The New Zealand Way program was an initiative by the government of New Zealand to raise awareness and attract tourists by showing the dramatic landscapes featured in "The Lord of the Rings" film trilogy.This is an example of a government trying to strengthen its ________.

Correct AnswerverifiedShow Answer

Various governments are watching for dumping and transfer pricing abuses and often force companies to charge the ________-the price charged by other competitors for the same or a similar product.

Correct AnswerverifiedShow Answer

Domestic-based export merchants buy the manufacturer's products and then sell them abroad.

Correct AnswerverifiedShow Answer

Export-management companies agree to manage a company's export activities for a fee.

Correct AnswerverifiedShow Answer

Regional economic integration-the creation of trading agreements between blocs of countries-has intensified in recent years.

Correct AnswerverifiedShow Answer

When forces for global integration are high and forces for national responsiveness are weak,a strategy that ________ makes sense.

Correct AnswerverifiedShow Answer

Many U.S.firms prefer to sell in Canada,England,and Australia-rather than in larger markets such as German and France-because they feel more comfortable with the languages,laws,and culture,which reflect the ________ between these countries and the United States.

Correct AnswerverifiedShow Answer

Discuss three disadvantages of standardizing the marketing mix worldwide.

Correct AnswerverifiedStandardizing the marketing mix (1)ignor...View AnswerShow Answer

Management contracts offers foreign owners the opportunity to manage businesses for a fee.

Correct AnswerverifiedShow Answer

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There are several levels of ad...
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The gray market consists of br...
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In direct investment,the firm: (1)secure...
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The first stage is no regular export act...
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Standardizing the marketing mix (1)ignor...
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Correct Answer
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