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Exam 9: Selecting the Sample

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Question 1

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If you perform a blind draw in sampling,what type of simple random sampling method are you using?

A) random digit
B) random numbers
C) random units
D) random device
E) random skip

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Question 2

Multiple Choice

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Snowball sampling is another name for:

A) referral sampling.
B) quota sampling.
C) convenience sampling.
D) purposive sampling.
E) simple random sample.

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Question 3

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A convenience sample may also be called an "exemplar sample."

Paul Solomon is the owner of Solly's,an upscale restaurant in Tampa,Florida.Each year,Paul spends about $150,000 in advertising.As this year's ad budget decision must be made,Paul decides that he wants to know just how good his advertising dollars are working for him.He hires Getty Research Associates who recommend that he establish a baseline of awareness.Getty recommends a TOMA study which stands for Top-of-Mind-Awareness.TOMA studies consist of taking a probability sample of the population and asking respondents to name the first three "insert type of business here." Obviously,for Solly's,Getty would be asking respondents to name the top three restaurants in the area.The percentage of respondents that named Solly's would be a baseline measure of awareness,and future promotions could be evaluated in terms of whether or not they increased awareness.While Paul was intrigued with online surveys because they were fast and less expensive,Getty recommended a traditional telephone survey using the local Tampa directory.Getty also explained to Paul that "Plus One dialing" could be used to ensure that unlisted numbers were included.Though the directory was quite large and no electronic version was available,Getty felt they could efficiently draw the sample using a:

A survey administered to obtain 40 percent Hispanics and 60 percent Europeans is:

Which technique allows you to achieve the benefits of random digit dialing by adding some randomly determined number to the telephone number drawn from the telephone directory?

The highlight of a progressive research company,Peanut Labs®,in the text demonstrates the potential of:

An "educated guess" as to who should represent the population is required for:

A river sample is created via the use of banners,pop-ups,or other online devices that invite website visitors to take part in the survey.

Calculation of the skip interval is important in which sampling plan?

Simple random sampling is an appealing method because:

In area sampling,the one-step approach is applied if the researcher believes that the various geographic areas (or clusters)are sufficiently identical.

Marketing researchers make use of samples because obtaining information from every single person in a market is impractical.

An accounting of the complete population is known as:

If we were to ask college students,"To what extent do you value a college degree?",which type of sample plan would be most appropriate?

Systematic sampling is one of the most prevalent types of sampling techniques used in place of simple random sampling and its use has been increasing.

It is impossible to determine the probability when using nonprobability methods because:

Stratified samples are most appropriate when the population is known to be "skewed."

The first step in developing a sample plan is to:

A sampling method that separates the population into different subgroups,and then samples all of these subgroups,is the definition for: