A) is relative to the amount of time and energy a consumer puts into the purchase process
B) is based upon the value assigned to similar items used by the consumer's peers
C) results from performing a careful break-even analysis
D) involves comparing the costs and benefits of substitute items
E) is based upon the differential between customers' "needs" and "wants"
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A) Total cost + Total revenue
B) Total revenue − Total cost
C) Marginal revenue − Marginal cost
D) Price × Quantity
E) Total revenue + Marginal cost
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A) target return-on-investment pricing.
B) target return-on-profit pricing.
C) target return-on-sales pricing.
D) target profit pricing.
E) customary pricing.
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A) the lithium batteries that are used in each monitor
B) the chest harness the employee must use to wear the monitor
C) the rent for the company's offices
D) the free training videos that are sent to each new customer
E) the stainless steel,water-resistant cases in which the monitors sit
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A) consumers perceive one product to be similar to other products on the market.
B) a lower price will significantly lower fixed costs.
C) competitors will be attracted to the market due to the potential for high sales revenues.
D) consumers tend to be price sensitive.
E) the high initial price will not attract competitors.
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A) an extra amount of "free goods" awarded sellers in the channel of distribution for promoting a product.
B) marketing two or more products in a single package price.
C) deliberately selling a product below its customary price,not to increase sales,but to attract customers' attention in hopes that they will buy other products as well.
D) setting the price of a line of products at two specific pricing points.
E) the practice of charging two or more prices depending upon the outlet carrying the product.
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A) adjusting the price of a product so it is "in line" with that of its largest competitor.
B) setting the price of a line of products at a number of different price points.
C) setting prices to achieve a profit that is a specified percentage of the sales volume.
D) increasing the price slightly to protect against undue profit losses from unforeseen environmental forces.
E) adding a fixed percentage to the cost of all items in a specific product class.
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A) elastic demand.
B) null elasticity.
C) unitary demand.
D) inelastic supply.
E) inelastic demand.
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Standard markup pricing entails adding a...View Answer
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For a special promotion,many retail stor...View Answer
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A) market growth rate
B) relative market share
C) price per unit
D) potential profit in dollars
E) quantity demanded
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A) profit
B) total revenue
C) average revenue
D) marginal revenue
E) derived demand
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A) price lining.
B) a flexible-price policy.
C) customary pricing.
D) price fixing.
E) discretionary pricing.
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A) target pricing
B) cost-plus pricing
C) customary pricing
D) experience curve pricing
E) bundle pricing
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A) a marginal analysis
B) a profit equation
C) a reference value
D) a break-even analysis
E) price elasticity of demand
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A) lowering the price has only a minor effect on increasing sales volume and reducing unit costs.
B) the high initial prices do not attract competitors.
C) a low initial price discourages competitors from entering the market.
D) customers interpret high price as signifying high quality.
E) customers are willing to buy immediately at the high initial price.
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A) cash discount
B) functional discount
C) seasonal discount
D) trade-in allowance
E) promotional allowance
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A) barriers that must be overcome in order to set pricing objectives.
B) competitive pricing advantages one firm has over another.
C) different pricing strategies for each of the firm's products.
D) factors that limit the range of prices a firm may set.
E) barriers to entry a firm faces when launching a new product.
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A) get rid of expired merchandise.
B) prevent retailers from purchasing competitors' products.
C) extend the peak seasonal selling season.
D) encourage buyers to stock inventory earlier than their normal demand would require.
E) temporarily spur primary demand during periods of soft sales,such as the beginning of a month,after which prices will return to normal when selective demand picks up.
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A) odd-even.
B) yield management.
C) customary.
D) bundle.
E) prestige.
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