Question 1

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Accepted Answer

A marketing dashboard is the visual comp...

Question 2

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing the task; (3) the date to finish the task; and (4) what is to be delivered.

Accepted Answer

A)  the task
B)  the budget
C)  the product or service
D)  the points of difference
E)  the promotional message

Question 3

Several years ago,Black & Decker purchased General Electric's small appliances product line.Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry.GE's small appliances product line is most likely a __________ for Black & Decker.

Accepted Answer

A)  dog
B)  cash cow
C)  question mark
D)  star
E)  hedgehog

Question 4

In terms of an organization's business,railroads may have lost market share in the 20th century because they

Accepted Answer

A)  had less flexible routes than trucking.
B)  defined their business too narrowly.
C)  defined their business too broadly.
D)  priced their services too high.
E)  were simply an outmoded form of transportation.

Question 5

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Accepted Answer

A)  marketing department level.
B)  strategic business unit level.
C)  corporate level.
D)  functional level.
E)  board of directors level.

Question 6

An organization's special capabilities,including skills,technology,and resources that distinguish it from other organizations and provide customer value is (are) referred to as

Accepted Answer

A)  a marketing edge.
B)  a sustainable advantage.
C)  core values.
D)  points of similarity.
E)  competencies.

Question 7

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

Accepted Answer

A)  high market growth rates and high relative market shares.
B)  low market growth rates but high relative market shares.
C)  low market growth rates and low relative market shares.
D)  high market growth rates but low relative market shares.
E)  medium market growth rates and medium relative market shares.

Question 8

Which of the following statements would most likely be heard at the functional level of an organization?

Accepted Answer

A)  "We need to divest our Canadian operations that are performing poorly."
B)  "How large a budget can we allot to the marketing department?"
C)  "We plan to buy implement a Facebook advertising initiative within 90 days."
D)  "We should hire the most culturally diverse cross-functional team possible in order to generate the best new-product ideas."
E)  "What are the projected sales figures for the next five years?"

Question 9

Jude Medical makes cardiovascular medical devices,including the world's most widely used mechanical heart valve.Its products include tissue heart valves,pacemakers,and implantable cardiovascular defibrillators.St.Jude's innovation in cardiac devices helps it outperform rivals,and thus provides it with

Accepted Answer

A)  a competitive advantage.
B)  core values.
C)  a core benefit proposition.
D)  a marketing edge.
E)  a viable mission.

Question 10

-The railroad photo above shows a train hauling cargo.What "business" did rail executives believe they were in during mid-20th century? What business is a railroad firm really in? Why?

Accepted Answer

In his famous "Marketing Myopia" article...

Question 11

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Accepted Answer

The BCG business portfolio analysis requ...

Question 12

__________ applies innovative approaches to organize,create,and manage a venture to solve the practical needs of society and is usually structured as a nonprofit organization.

Accepted Answer

A)  Corporate welfare
B)  A social entrepreneur
C)  Sustainable development
D)  Cause marketing
E)  Societal capitalism

Question 13

A key role of the marketing department is to "look outward." This is accomplished by

Accepted Answer

A)  allocating financial resources across strategic business units.
B)  communicating the vision of the marketing department forcefully enough to be incorporated into the overall mission of the company.
C)  forming cross-functional teams to help solve the organization's marketing problems.
D)  implement new accounting methods passed by Congress.
E)  listening to customers,developing and producing offerings,and implementing marketing program activities.

Question 14

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Accepted Answer

A)  strategic business unit.
B)  strategic industry level.
C)  private corporation.
D)  product grouping.
E)  marketing department.

Question 15

People in the finance and the human resources departments traditionally operate at what organizational level?

Accepted Answer

A)  corporate level
B)  top management level
C)  strategic business unit level
D)  functional level
E)  stakeholder level

Question 16

Introducing its Champion heart pacemaker at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

Accepted Answer

A)  market segmentation and targeting strategy
B)  price strategy
C)  place strategy
D)  promotion strategy
E)  product/service strategy

Question 17

In the 20th century,railroads may have let airlines,barges,pipelines,and trucks take business away from them because their strategies were developed only for the railroad business,rather than a broader definition of the __________ business.

Accepted Answer

A)  transportation
B)  transcontinental shipping
C)  passenger travel
D)  product delivery
E)  bulk cargo

Question 18

A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Accepted Answer

A)  specific organizational goals and objectives.
B)  a detailed marketing plan and a marketing budget.
C)  marketing strategies and marketing tactics.
D)  a specified target market and a marketing program to reach it.
E)  marketing programs and marketing dashboards to track them.

Question 19

The clear,broad,underlying industry or market sector of an organization's offerings is referred to as its __________.

Accepted Answer

A)  business
B)  commerce
C)  marketing
D)  competitive set
E)  product grouping

Question 20

Organizational strategies vary in two ways,depending on

Accepted Answer

A)  (1) the strategy's level in the organization and (2) the offerings an organization provides to its customers.
B)  (1) the corporate level and (2) the SBU level in the organization.
C)  whether an offering is (1) a product) or (2) a service.
D)  whether they are (1) mission statements or (2) core values.
E)  (1) the organizational culture and (2) its core values.

Exam 2: Developing Successful Marketing and Organizational Strategies

People in the finance and the human resources departments traditionally operate at what organizational level?

Correct Answer
verified

-The railroad photo above shows a train hauling cargo.What "business" did rail executives believe they were in during mid-20^th century? What business is a railroad firm really in? Why?

Correct Answer
verified
In his famous "Marketing Myopia" article...
View Answer

In terms of an organization's business,railroads may have lost market share in the 20^th century because they

Correct Answer
verified

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

Correct Answer
verified

A key role of the marketing department is to "look outward." This is accomplished by

Correct Answer
verified

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Correct Answer
verified
A marketing dashboard is the visual comp...
View Answer

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Correct Answer
verified

Introducing its Champion heart pacemaker at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

Correct Answer
verified

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

Organizational strategies vary in two ways,depending on

Correct Answer
verified

An organization's special capabilities,including skills,technology,and resources that distinguish it from other organizations and provide customer value is (are) referred to as

Correct Answer
verified

Correct Answer
verified

__________ applies innovative approaches to organize,create,and manage a venture to solve the practical needs of society and is usually structured as a nonprofit organization.

Correct Answer
verified

Correct Answer
verified

Which of the following statements would most likely be heard at the functional level of an organization?

Correct Answer
verified

The clear,broad,underlying industry or market sector of an organization's offerings is referred to as its __________.

Correct Answer
verified

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Correct Answer
verified

A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Correct Answer
verified

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing the task; (3) the date to finish the task; and (4) what is to be delivered.

Correct Answer
verified

In the 20^th century,railroads may have let airlines,barges,pipelines,and trucks take business away from them because their strategies were developed only for the railroad business,rather than a broader definition of the __________ business.

Correct Answer
verified

Exam 2: Developing Successful Marketing and Organizational Strategies

People in the finance and the human resources departments traditionally operate at what organizational level?

Correct AnswerverifiedShow Answer

-The railroad photo above shows a train hauling cargo.What "business" did rail executives believe they were in during mid-20th century? What business is a railroad firm really in? Why?

Correct AnswerverifiedIn his famous "Marketing Myopia" article...View AnswerShow Answer

In terms of an organization's business,railroads may have lost market share in the 20th century because they

Correct AnswerverifiedShow Answer

The BCG has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization."Stars" are SBUs that are classified as having

Correct AnswerverifiedShow Answer

A key role of the marketing department is to "look outward." This is accomplished by

Correct AnswerverifiedShow Answer

Define "marketing dashboard" and "marketing metric" and explain how these terms are related.

Correct AnswerverifiedA marketing dashboard is the visual comp...View AnswerShow Answer

A subsidiary,division,or unit of an organization that markets a set of related offerings to a clearly defined group of customers is referred to as a

Correct AnswerverifiedShow Answer

Introducing its Champion heart pacemaker at medical conventions across Asia to demonstrate its many beneficial features is an example of Medtronic's

Correct AnswerverifiedShow Answer

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Group's growth-share matrix.Describe this tool and the four quadrants of the matrix.

Correct AnswerverifiedThe BCG business portfolio analysis requ...View AnswerShow Answer

Organizational strategies vary in two ways,depending on

Correct AnswerverifiedShow Answer

An organization's special capabilities,including skills,technology,and resources that distinguish it from other organizations and provide customer value is (are) referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

__________ applies innovative approaches to organize,create,and manage a venture to solve the practical needs of society and is usually structured as a nonprofit organization.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements would most likely be heard at the functional level of an organization?

Correct AnswerverifiedShow Answer

The clear,broad,underlying industry or market sector of an organization's offerings is referred to as its __________.

Correct AnswerverifiedShow Answer

The level at which managers set a more specific strategic direction for their businesses to exploit value-creating opportunities is referred to as the

Correct AnswerverifiedShow Answer

A marketing strategy is the means by which a marketing goal is to be achieved.The two factors that usually characterize a marketing strategy are

Correct AnswerverifiedShow Answer

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing the task; (3) the date to finish the task; and (4) what is to be delivered.

Correct AnswerverifiedShow Answer

In the 20th century,railroads may have let airlines,barges,pipelines,and trucks take business away from them because their strategies were developed only for the railroad business,rather than a broader definition of the __________ business.

Correct AnswerverifiedShow Answer

Correct Answer
verified

-The railroad photo above shows a train hauling cargo.What "business" did rail executives believe they were in during mid-20^th century? What business is a railroad firm really in? Why?

Correct Answer
verified
In his famous "Marketing Myopia" article...
View Answer

In terms of an organization's business,railroads may have lost market share in the 20^th century because they

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A marketing dashboard is the visual comp...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The BCG business portfolio analysis requ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In the 20^th century,railroads may have let airlines,barges,pipelines,and trucks take business away from them because their strategies were developed only for the railroad business,rather than a broader definition of the __________ business.

Correct Answer
verified