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Exam 11: Marketing Channels

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Question 71

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Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones. the vertical marketing system the corporate marketing system disintermediation the corporate merger the hostile takeover

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Question 72

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Which type of store carries a wide variety of product lines and differentiates itself through service, but has been squeezed in recent years between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other? chain department factory outlet merchant wholesaler independents

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Question 73

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A channel consisting of one or more independent producers, wholesalers, or retailers each seeking to maximize its own profits-even at the expense of profits for the channel as a whole-is a(n) ________. vertical marketing system conventional distribution channel independent channel allocation corporate VMS administered vertical marketing system

Sometimes a producer chooses only a few dealers in a territory to distribute its products or services.Generally these dealers are given a right to ________ distribution. exclusive selected intensive administered corporate

What is the difference between a storage warehouse and a distribution warehouse?

Explain channel power in a conventional distribution channel.

Why are more and more companies turning to third-party logistics providers (3PLs)?

McDonald's, Subway, and Pizza Hut are all examples of a ________. voluntary chain retailer cooperative franchise full-service retailer power centre

Historically, ________ have lacked the leadership to assign member roles and manage conflict. corporate vertical marketing systems contractual vertical marketing systems conventional distribution channels administered vertical marketing systems conventional vertical marketing systems

Intermediaries reduce the number of channel transactions.

The difference between distribution centres and storage warehouses is that distribution centres are designed to ________. store goods for longer periods hold larger volumes move goods rather than just store them primarily be owned by the manufacturer be automated

________ buy mostly from producers and sell to retailers and industrial consumers. Independents Factory outlets Wholesalers Discount stores Megaretailers

Compare and contrast a conventional distribution channel with a vertical marketing system (VMS).

Franchising is an example of a(n) __________. administered vertical marketing system corporate vertical marketing system contractual vertical marketing system corporate vertical ecosystem horizontal marketing system

A(n) ________ brings buyers and sellers together and assists in negotiations. agent broker retailer wholesaler retail convergence

How do wholesalers and agents/brokers differ?

The most common type of contractual VMS agreement in business is the ________. franchise organization multichannel marketing system conventional marketing channel corporate VMS administered VMS

A business that sells goods and services to other business, who in turn resell the goods or services is a ___________. retailer wholesaler broker agent rack jobber

________ includes all activities involved in selling goods and services to those buying for resale or business use. Wholesaling Retailing Franchising Discounting Disintermediation

A corporate VMS has the advantage of controlling the entire distribution chain under ________. a profit-maximizing strategic plan single ownership mass distribution a few intermediaries franchise agreements