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Exam 12: Marketing Channels: Delivering Customer Value

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Question 31

Multiple Choice

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Refer to the scenario below to answer the following question(s) . Kimberly's Crown sells and designs jewelry. Despite the jewelry's popularity, products are available only through a few shopping stores across the country. -When one of the stores complains that the jewelry they're being given is inferior to the jewelry Kimberly sells to other stores, Kimberly experiences ________ conflict.

A) horizontal
B) multitiered
C) vertical
D) intensive
E) subjective

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verified

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Question 32

Multiple Choice

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In a(n) ________ channel, the same member both produces and distributes a product or service to consumers.

A) tiered
B) direct
C) platform
D) vertical
E) exclusive

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Question 33

True/False

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Air carriers transport digital products from producer to customer via satellite, cable, phone wire, or wireless signal.

Stylize, Inc. opened an online store that triggered disagreements between headquarters and the firm's exclusive dealers. This type of a disagreement is known as a(n) ________ conflict.

Which of the following is an environmental factor that affects channel objectives and design?

A ________ is made up of the company, suppliers, distributors, and customers who partner to improve the performance of the entire system.

Reverse logistics refers to the moving of products and materials from suppliers to the factory.

A(n) ________ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

Which of the following should be a manufacturer's first step when designing an effective marketing channel?

What factors should a firm consider when selecting intermediaries?

Which of the following is most likely a manufacturer-sponsored retailer franchise system?

When KFC came into conflict with its franchisees over the brand's Unthink KFC repositioning, which emphasized grilled chicken over its traditional Kentucky fried chicken, KFC experienced ________ conflict.

The sets of firms that supply companies with the raw materials, components, parts, information, finances, and expertise needed to create products or services are known as ________.

The management of two Panizza restaurants has an ongoing disagreement over the discount rate given to students from the local high school. This is an example of ________ conflict.

The greater the number of channel levels in a marketing channel, the ________.

Which of the following involves the producer agreeing not to sell to other dealers in a given area, or the buyer agreeing to sell only in its own region?

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Heart of Midnight sells blue orchids to major florists around the world. Their key requirement is speed. Which of the following modes of transport will help them?

Refer to the scenario below to answer the following question(s) . Giant Beanstalks is a company based in Maryland that processes and cans vegetables. It has contracts with several large farms in Riverdale, 80 miles away from the factory, that agree to sell their produce to Giant Beanstalks. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. -What distribution strategy does Giant Beanstalks use?

________ play an important role in matching supply and demand by providing consumers with a broad assortment of products in small quantities.