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Exam 17: Direct, Online, Social Media, and Mobile Marketing

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Question 81

True/False

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Spam is unsolicited, unwanted commercial e-mail messages that clog up users' e-mailboxes.

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verified

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Question 82

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________ are online journals where people post their thoughts, usually on a narrowly defined topic.

A) Social networks
B) Blogs
C) Forums
D) Search engines
E) Web directories

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verified

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Question 83

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Online marketing includes marketing via the Internet using company Web sites, e-mail marketing, blogs, and ________.

Marketers publicize inbound toll-free numbers to consumers in television and print ads, direct mail, and catalogs. The benefit to sellers is that it presents an opportunity for consumers to order products and for the seller to build the relationship. A benefit to consumers is ________.

Donello Equipment hosts infomercials on television and at the same time allows its viewers to interact with its advertisements. Viewers can request more details and order via their Internet-ready smart televisions. Which of the following forms of marketing is evident here?

Which of the following is a major form of direct-response television marketing?

________ are communities over the Internet where people congregate, socialize, and exchange views and information.

Identify the traditional direct marketing tools and differentiate them from the digital direct marketing tools. What is their importance?

Consumers' names and additional information likely become part of ________ whenever they enter a sweepstakes, apply for a credit card, visit a Web site, or send a tweet.

Mobile marketing is used to enrich the brand experience, stimulate immediate buying, or ________.

Kiosk marketing features marketing messages and promotions delivered to on-the-go consumers through their mobile devices.

Identify the major advantage of the following traditional forms of direct marketing: telephone, direct mail, catalog, direct-response television, and kiosk.

Neal Murphy sells his company's unique products on television programs. He hosts a 30-minute show in which he demonstrates and explains the advantages of the product. At the end of the show, a toll-free number is displayed on the screen that can be used by viewers to place their orders for the product. Which of the following forms of advertising is evident here?

Even large companies use infomercials for all the following reasons EXCEPT to ________.

Online-only companies are more successful than omni-channel marketing companies.

Online companies include all of the following EXCEPT ________.

________ involves sending an offer, announcement, reminder, or other item to a person at a particular address.

A marketing Web site interacts with consumers to move them closer to a direct purchase or other marketing outcome.