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Exam 12: Marketing Channels: Delivering Customer Value

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Question 31

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Which type of vertical marketing system (VMS) gives an organization more control over both production and resale of its products,while at the same time increasing the organization's capital investment and its fixed costs?

A) conventional
B) corporate
C) horizontal
D) administered
E) contractual

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Question 32

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Disintermediation has occurred when an online marketer takes business away from traditional brick- and- mortar retailers.

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Question 33

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An advantage of a channel of distribution over selling direct to consumers is that each channel member plays a(n) in the channel.

When Sherwin Williams Paint Company has single ownership of integrated,successive stages of production and distribution,it has created a corporate VMS.

Which of the following is NOT a typical supply chain member?

Today,a growing number of firms now outsource some or all of their logistics to .

Judy Smith is the manager of the local McDonald's franchise in Carterville.Recently the home office did not let her participate in co- op advertising like the other McDonald's in her district.Now she is irritated and demands fairness.This is an example of horizontal conflict.

UPS Supply Chain Solutions,which handles all of its clients' "grunt work" associated with logistics,is an example of .

A corporate VMS has the advantage of controlling the entire distribution chain through .

Give an example of vertical conflict.

Leadership in which type of marketing system is assumed not through common ownership or contractual ties but through the size and power of one or a few dominant channel members?

A conventional distribution channel consists of one or more _ producers,wholesalers,and retailers.

Lancaster Box Company wants to provide better customer service while trimming distribution costs through teamwork,both inside the company and among all the marketing channel organizations.Lancaster Box is thinking of .

The faster the delivery,the greater the assortment provided,and the more add- on services supplied,the more the channel's service level is restricted.

At minimum,a marketing channel consists of a producer and a(n) .

The producer and intermediaries need to agree on the terms and responsibilities of each member,including price policies,conditions of sale,territorial rights,and specific services to be performed by each party.

the manufacturer or service provider is the set of firms that supply the raw materials,components,parts,information,finances,and expertise needed to create a product or service.

How can a firm benefit from involvement in a contractual VMS?

Which of the following is an example of horizontal channel conflict?

Fresh Direct,an online grocer delivering to homes and offices in and around New York City,recently switched its entire fleet to biodiesel trucks.These trucks run on used cooking oil rather than gas,drastically reducing the company's carbon dioxide footprint.Fresh Direct has developed a(n) .