FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 8: Delivering Persuasive Messages

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 1

True/False

Review LaterAdd Note

Review Later

If a product is not superior to its competition in some respects, factors such as favorable price, fast delivery, or superior service can be used as the primary appeal in a sales message.

Correct Answer

verified

Show Answer

Question 2

True/False

Review LaterAdd Note

Review Later

Eduardo concludes his sales message for video game subscriptions by instructing receivers, "Let us hear from you if you are interested in subscribing to our service." This is an effective request for action.

Correct Answer

verified

Show Answer

Question 3

Multiple Choice

Review LaterAdd Note

As indicated by Maslow's hierarchy of needs, some people respond favorably to advertisements that target their need to be entertained, remembered, appreciated, or respected. The needs that are being targeted are social, ego, and _____ needs.

Claim messages are often routine because the basis for the claim is a _____.

By stressing one main point in a sales message, you limit the message to that point.

Will has written a letter to the sales manager of a computer manufacturing company inquiring about the features of the company's new netbook. In response to the query, the manager's letter should begin with an attention-getting sentence to invoke Will's interest in owning a netbook.

Discuss the principles to be followed when preparing persuasive messages.

Discuss how information about a product, service, or idea can be obtained before writing a persuasive message.

Discuss the importance of focusing on a central selling feature in a sales message.

Which of the following questions should you ask before writing a persuasive message to know your audience?

Which of the following techniques can help in subordinating the price of a product in a sales message?

Using general preposterous statements in a sales message makes the message sound authentic.

While writing a persuasive message, you can obtain information about your product, service, or idea by:

Which of the following principles is helpful in preparing persuasive messages?

A sales message to promote pop-up blocker software has protection of children from pornography as its central selling point. The central selling point should be:

Discuss the points to be kept in mind while writing a persuasive request to ask for favor.

A way to increase your chances of convincing your audience is to include _____ in your statements.

Which of the following can help make a sales message objective?

Jensen, a manager at a computer service center, has prepared a sales letter directed at small business firms. In the letter, he has emphasized the central selling point-immediate, personal service-in each paragraph. To make the message effective, he should edit his message to include the idea of the central selling point in only one paragraph of the message.

Which of the following questions should you ask before writing a persuasive message to know your product, service, or idea?