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Which crowdfunding platform focuses on science-related projects?


A) RocketHub
B) GoddardGroup
C) OurCrowd
D) Patreon

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Kevin is about to launch a crowdfunding campaign and posts a request on his Facebook page,asking people to share their experiences on crowdfunding sites.What element of conducting a campaign is Kevin observing?


A) Set the right fundraising goal.
B) Practice the pitch.
C) Seek and accept advice.
D) Get the campaign started.

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What is characteristic of the lending model of crowdfunders?


A) Investors provide financial support with no expectation of direct return.
B) Investors are given prizes for their financial support,such as product samples or experiences.
C) Equity is exchanged for the contribution.
D) Funds are treated as loans.

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Which crowdfunding platform allows its patrons to fund illustrators,authors,podcasters,musicians,and other independent creators?


A) RocketHub
B) Crowdcube
C) OurCrowd
D) Patreon

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The process of raising capital for a new venture from a large audience,usually through the Internet,is called ______.


A) crowdfunding
B) penny pinching
C) crowdsourcing
D) bootstrapping

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A

Thanks to the Internet,the likelihood of a new business getting formal investment is pretty good.

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Crowdfunding can help you save money on marketing because it provides ______.


A) customer service automation
B) your customers with a free sample of your product
C) you with an idea of the level of interest in your product
D) free access to mailing lists

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Crowdfunding is a resource for ______.


A) talent
B) intellectual property
C) money
D) labor

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When setting a funding goal,focus on how much money you would like to have rather than on how much you will need.

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Crowdsourcing is a bootstrapping method that saves money while obtaining valuable ______ resources.


A) information
B) financial
C) technological
D) social media

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The first step entrepreneurs should take before starting a crowdfunding campaign is to begin manufacturing the product.

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If you cannot convey your product or service idea to your audience of prospective financial backers in a few short sentences,you should ______.


A) provide everyone with a detailed business plan document.
B) abandon your product or service idea.
C) spend time getting a clearer sense of the essence of your product.
D) remind your audience that they are missing out on a unique opportunity.

Correct Answer

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When should you begin broadcasting your product to attract an audience?


A) when your product is ready to ship
B) when your product is in production
C) when you have your first working prototype
D) now

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According to the text,small companies and individuals may choose to manufacture prototypes in China because Chinese factories can manufacture in ______ batches at ______ costs.


A) multiple; moderate
B) small; low
C) frequent; high
D) large; low

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B

Crowdfunding offers the advantage of giving you an idea of the level of enthusiasm and interest in your product or service before you even launch.

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Research has shown that what percentage of crowdfunded products are delivered later than expected?


A) 25%
B) 40%
C) 60%
D) 75%

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Crowdfunding is a resource for talent and labor,and crowdsourcing is a resource for money.

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Crowdfunding entrepreneurs should set a funding target that is ______.


A) aggressive to signal confidence in the product or service for potential investors.
B) low and easy to outperform in order to generate buzz around the product or service.
C) realistic enough to attract backers but high enough to cover costs.
D) as high as possible to generate as much initial cash as possible to infuse into the business.

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C

Equity crowdfunding is increasing in popularity all over the world.

Correct Answer

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How does Kickstarter get its money?


A) by charging a percentage of the funds obtained from each successful project
B) by charging members a modest fee for posting their request
C) by using crowdfunding themselves
D) by listing themselves as a nonprofit and getting grants

Correct Answer

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