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Exam 11: Quantitative Understanding of Content: Content Analysis

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Question 21

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Which one of the following questions is content analysis unable to answer?

A) Have representations of women in industry changed over time?
B) Does the level of violence depicted on cable television differ from that depicted on network television?
C) What occupations do minority characters mostly play in television comedies?
D) Does violent television content cause insensitivity to violence?

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Question 22

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Filler words are high-frequency words such as pronouns and prepositions.

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Question 23

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How does interaction analysis function to understand communication between members of a group?

Data ______ is necessary to detect any patterns in the raw data and to make any such patterns comprehensible to readers.

Content analysis is a quantitative technique for describing the content of communications.

What is the purpose of data reduction in content analysis?

"How many violent acts occur on Game of Thrones?" is a question that content analysis can answer.

A(n) ______ is software written to access web-based software such as social media platforms.

Outline how you would do a content analysis study aimed at describing the portrayal of minority groups in magazine advertising.

Intercoder reliability allows us to determine the degree to which content analysis coders are in agreement.

Cloud storage sites offer web-based storage for web and other content.

In content analysis shorthand, KWIC means ______.

Outline a content analysis study you would do aimed at exploring the proportion of news to opinion in television newscasts.

Outline how you would do a content analysis study aimed at exploring political bias in a student newspaper.

Manifest in content analysis means counting what is abstract.

Discuss the advantages and disadvantages of content analysis as a way of describing and understanding media content.

Content analysis cannot be used in such areas as small group communication and intercultural communication.

Latent in content analysis means counting what is abstract.

Developing an analysis scheme means developing a classification system or categories into which each sampled unit can be placed.

Stemming is the process of changing all variations of a word to its stem. For example, fish, fishing, and fisherman could all be stemmed to fish.