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Exam 15: Engaging Customers Through Marketing

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Question 1

True/False

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Guillermo loves Apple products.He has an iPhone,iPad,Apple Watch,and two Apple computers.He waits in line with eager anticipation when a new product is released.He follows fan sites so he can watch when Apple has press releases or promoted events.Guillermo is what is known as a true fan.

A) True
B) False

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True

Question 2

Multiple Choice

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What percentage of communication is achieved through actual words?

A) 7%
B) 20%
C) 1%
D) 44%

E) All of the above
F) None of the above

Correct Answer

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Question 3

Multiple Choice

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What enables people to find you online via Google or other online browsers?

Websites with flashy,cluttered pages tend to be most successful.

Most investors will invest primarily in your product or idea,not in you.

According to the S.A.V.E.framework,which of the following helps to build a relationship of familiarity and trust before a purchase is even made?

What elements would you consider in preparing a presentation that makes a good impression?

With which of the 4 Ps is the question "How will the customers be reached?" associated?

Research shows that people decide in less than ______ if they want to hear more about an idea or not.

When asking "Is this service something that is suitable for my target audience?" an entrepreneur is interested in what aspect of the marketing mix?

One of the advantages of blog content is that other bloggers will share your content through their own social networks.

The S.A.V.E.framework replaces promotion with ______.

Shawne gave a well-prepared PowerPoint presentation on her new spray-and-dry mop.The slides gave bullet-type descriptions of the product features and mechanical engineering.The verbal description was perfect,but the audience had trouble understanding what the product looked like and how it worked.Shawne had described the product yesterday to a group of engineers who understood the product perfectly.What principle of communication would have helped Shawne?

A new company had the idea to have a flash mob to introduce its product.This is an example of ______ marketing.

Which of the following is considered a promise to your customers?

Google search ratings can be increased by which of the following?

According to the S.A.V.E.framework,customers are drawn to ______.

In considering the access part of the S.A.V.E.framework,what is the focus?

You should monitor your social media at least once per day,if not more often.

Assume that you have started a landscaping company and have developed the basics of a company website.Describe what you would consider in using your site to create sales.