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All experts agree that writing a formal business plan is necessary for the success of a startup.

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Planning is the same as a plan.

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The process of envisioning the future for a business,including what one plans to do and how one plans to do it,is called ______.


A) white boarding
B) planning
C) brainstorming
D) surveying

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Imagine that you are thinking of starting a home care business for those recovering from illness or requiring home assistance.What research would be appropriate when preparing a feasibility study?

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A pitch deck is advisable when presenting a plan to a potential investor.It would typically include a brief set of slides meant to persuade the potential investor to have a follow-up meeting.

There are free tools online that help entrepreneurs distill their plans down into single pages.

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Dr.Emmet (Tom) Thompson believes ______ is the key to success.


A) learning about the competition
B) creating a basic team
C) planning
D) implementing

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Key partners is an aspect of what type of plan?


A) the Business Model Canvas
B) the business brief
C) the feasibility study
D) the pitch deck

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What question are you answering in your plan when you compare a competitive analysis?


A) Who is your customer?
B) How big is the market?
C) How will you enter the market?
D) Who is your competition?

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A document that can easily be sent to stakeholders that will give them an at-a-glance understanding of who you are,the business,and its potential,is called the ______.


A) business brief
B) pitch deck
C) Business Model Canvas
D) business plan

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A

Finding a relaxing spot is important for ______.


A) visualizing
B) feedback
C) data collection
D) research

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A

David writes the following at the start of his business plan: "Computers are used by almost everyone in today's tech-savvy world.Computers are here to stay." What advice would you give David?


A) Reserve this statement for the marketing section of the business plan.
B) Revise this statement to explain why computers are here to stay.
C) Remove the statement.It does not communicate new information.
D) Keep the statement where it is as it will help establish the market size.

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In general,it is not a good idea to use visuals in a business plan.

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Describe Cameron Herold's Vivid Vision process.Why is the focus on three years down the road? What are the crucial aspects of the process? What is innovative or groundbreaking about the process,and why? What part of the process will be most challenging,in your evaluation,and why?

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Herold's process challenges entrepreneur...

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When writing a business plan,you should be ______ about the chance for success.


A) bullish
B) neutral
C) conservative
D) realistic

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The part of the formal business plan in which you discuss the industry,business structure,products and services,and how you plan to make your business a success is called the ______.


A) market plan
B) business concept
C) business brief
D) financial statement

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The feasibility study should be shared with ______.


A) no one,it is for the entrepreneur's eyes only
B) potential investors
C) trusted friends
D) the competition

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At its heart,the ______ is the document that records answers to questions.


A) feasibility study
B) business brief
C) plan
D) pitch deck

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It is important to remember that only a business plan can be used to obtain funding.

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A good reason to not write a formal business plan is ______.


A) the plan costs too much
B) the team is not complete
C) the plan is old as soon as it comes off the printer
D) the data do not support the financial projections

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What is the ultimate question a feasibility study is trying to answer?


A) Will my venture work?
B) What kind of team do I need to get started?
C) How much should I charge?
D) How much startup capital do I need?

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