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Briefly describe the four strategic alternatives for international business. Identify the four basic components of any type of international strategy.

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The four strategies are home replication...

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Mercedes-Benz relies on its brand name and reputation for well-engineered, luxurious cars to succeed in foreign markets. Mercedes-Benz is most likely using the ________ strategy.


A) multidomestic
B) home replication
C) transnational
D) global

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Multinational flexibility is ________.


A) higher when strategy is centralized
B) higher when R&D is concentrated at the headquarters
C) greater when marketing programs develop domestically
D) enhanced when responsibility is delegated to subsidiaries

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Explain the purpose of a mission statement.

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The mission statemen...

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Disney uses the related diversification strategy.

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True

What is the purpose of conducting a SWOT analysis? As an international manager, how would you conduct a SWOT analysis? How would you use the gathered information?

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SWOT is an acronym for "Strengths, Weakn...

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Why did Toyota initially struggle in the Chinese market?

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Toyota initially struggled in ...

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________ is a comprehensive and ongoing management planning process aimed at formulating and implementing strategies that enable a firm to compete effectively internationally.


A) International strategic management
B) International operations strategy
C) Multinational flexibility
D) Global management

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A

Nike achieved ________ by centering its manufacturing in countries where labor costs are relatively low.


A) multinational flexibility
B) economies of scale
C) location efficiencies
D) economies of scope

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Multinational flexibility is enhanced when control is centralized.

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IKEA attempts to capture global efficiencies while remaining responsive to local conditions. IKEA follows a ________.


A) multidomestic strategy
B) home replication strategy
C) transnational strategy
D) global strategy

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There are many similarities between developing a strategy for competing in a single country and developing one for competing in multiple countries.

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Resource deployment answers the question: "How can different elements of our business benefit each other?"

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A(n) ________ calls for the firm to operate in several different but fundamentally related businesses, industries, or markets at the same time.


A) corporate strategy
B) single-business strategy
C) related diversification strategy
D) unrelated diversification strategy

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What is a related diversification strategy?

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A related diversification stra...

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Which strategy combines the benefits of global scale efficiencies and local responsiveness?


A) multidomestic strategy
B) home replication strategy
C) transnational strategy
D) global strategy

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C

When using a(n) ________, a firm utilizes the core competency or firm-specific advantage it developed in the domestic market as its main competitive weapon in the foreign markets it enters.


A) multidomestic strategy
B) home replication strategy
C) transnational strategy
D) international strategy

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Dixon Enterprises, an MNE, uses a global strategy, which means that the firm most likely has a ________ structure.


A) decentralized
B) centralized
C) geographic
D) market

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What is the final step of formulating an international business strategy?


A) developing a control framework
B) conducting an environmental scan
C) specifying tactical goals and plans
D) identifying relevant value chain activities

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What type of strategy does IKEA follow?

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IKEA follows a transnational s...

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