FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 5: Consumer Markets and Buyer Behavior

Show Answer

Share

---

All types

Filters

Study Flashcards

Question 31

True/False

Review LaterAdd Note

Review Later

A person's occupation has no effect on the goods and services that she buys.

Correct Answer

verified

Show Answer

Question 32

True/False

Review LaterAdd Note

Review Later

While an individual's beliefs are difficult to change, an individual's attitudes are easy to change.

Correct Answer

verified

Show Answer

Question 33

Multiple Choice

Review LaterAdd Note

Many marketers now use ________ research to dig deeply into consumer psyches and develop better marketing strategies.

________ consumers are one of the fastest-growing U.S. population subsegments and are expected to surge to nearly one third of the total U.S. population by 2030.

Although more price-conscious than other population segments, ________ consumers tend to be strongly motivated by quality and selection, and give importance to brands.

The buying decision process starts with ________, in which the buyer spots a problem.

________ describes changes in an individual's behavior arising from experience.

Robert has taken up cycling as a hobby and as a way to maintain his physical fitness. He wants to buy a hydration system since he will need a lot of water as he cycles. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buyer decision process.

Some consumers worry that they will be affected by marketing messages without even knowing it. They are concerned about ________.

Identify product characteristics that influence the rate of adoption. Explain how each characteristic affects the rate of adoption.

Which of the following is the adoption process stage at which the consumer considers whether trying the new product makes sense?

Which consumer group tends to show more brand loyalty and makes shopping a family event, with children having a big say in the purchase decision?

After the purchase of a product, consumers will be either satisfied or dissatisfied and engage in ________.

According to Freud, a person's buying decisions are primarily affected by ________.

George is buying his first house. He has spent a month looking at houses and comparing attributes such as price and location. He has contacted several real estate agents to look at different types of houses. George is most likely exhibiting ________.

The buyer decision process consists of five stages. Which of the following is NOT one of these stages?

Which of the following would each consumer segment attracted to The Attic Trunk have in common with the other consumer segments?

Jim is planning on buying an expensive HDTV and he realizes that there are few differences between brands. Jim is displaying complex buying behavior.

According to Maslow's hierarchy of needs, which of the following is the LEAST pressing need?

Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?