Question 1

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Accepted Answer

A)   Customer-centered
B)   Reverse
C)   Upstream
D)   Outbound
E)   Inbound

Question 2

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following questions is NOT of major concern regarding marketing channels?

Accepted Answer

A)   What role do physical distribution and supply chain management plan in attracting and satisfying customers?
B)   What impact do marketing channels have on the profitability of the firm and its partners?
C)   How do channel firms interact and organize to do the work of the channel?
D)   What problems do companies face in designing and managing their channels?
E)   What is the nature of marketing channels, and why are they important?

Question 4

A marketing channel works most effectively when each channel member performs the tasks it does best.

Accepted Answer

A) True 
 B)False

Question 5

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Accepted Answer

A)   Inventory
B)   Marketing channel
C)   Brand image
D)   Customer experience
E)   Brand content

Question 6

Which of the following is true of using trucks as a transportation mode?

Accepted Answer

A)   Transportation via trucks is costlier than by rail or air.
B)   Trucks are a specialized means of shipping petroleum, natural gas, and chemicals from sources to markets.
C)   Trucks provide in-transit services such as the diversion of shipped goods to other destinations en route.
D)   Trucks are highly flexible in their routing and time schedules.
E)   Trucks are the slowest mode of transportation and most affected by the weather.

Question 7

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Accepted Answer

A)   Cross
B)   Price
C)   Supply chain
D)   Product cycle
E)   Customer

Question 8

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

Accepted Answer

A)   factory-supply networks
B)   downstream partners
C)   resource banks
D)   upstream partners
E)   supply channels

Question 9

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Accepted Answer

A) True 
 B)False

Question 10

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Accepted Answer

A)   product line franchising
B)   selective dealing
C)   cross merchandising
D)   full-line forcing
E)   disintermediation

Question 11

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________.

Accepted Answer

A)   upstream partnerships
B)   marketing channels
C)   inventory providers
D)   supply chain
E)   downstream partnerships

Question 12

Which of the following is true of vertical marketing systems?

Accepted Answer

A)   Producers, wholesalers, and retailers act as a unified system.
B)   Channel members have no control over each other.
C)   Channel conflict is governed by informal mechanisms.
D)   The system is dominated by the consumer.
E)   Channel members work independently with no cooperation from other members.

Question 13

When McDonald's offers its products inside of a Walmart store, it is using a(n)  ________.

Accepted Answer

A)   conventional marketing system
B)   corporate VMS
C)   contractual VMS
D)   administered VMS
E)   horizontal marketing system

Question 14

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Accepted Answer

A)   Advertising
B)   Product positioning
C)   Mass customization
D)   Marketing logistics
E)   Branding

Question 15

The term demand chain is considered limited because it ________.

Accepted Answer

A)   advocates a make-and-sell view of the market that relies on a responsive supply network
B)   suggests that planning starts with raw materials, productive inputs, and factory capacity
C)   takes a step-by-step, linear view of purchase-production-consumption activities
D)   ignores the evolution of the global marketplace
E)   overlooks the needs of target customers

Question 16

What factors should a firm consider when selecting intermediaries?

Accepted Answer

A company may want to evaluate...

Question 17

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Accepted Answer

A)   product line
B)   product delivery network
C)   marketing channel
D)   consumer base
E)   resource bank

Question 18

At its most basic form, a marketing channel consists of the producer and the ________.

Accepted Answer

A)   retailer
B)   sales agent
C)   competitor
D)   processor
E)   consumer

Question 19

Environmental sustainability is an important factor in supplier selection and performance evaluation, as designing sustainable supply chains has become the right thing to do.

Accepted Answer

A) True 
 B)False

Question 20

Evaluate how public policy affects distribution decisions.

Accepted Answer

For the most part, companies are legally...

Exam 12: Marketing Channels: Delivering Customer Value

Which of the following terms refers to the wholesalers and retailers that form a vital link between the firm and its customers?

Correct AnswerverifiedShow Answer

Producers of strong brands sometimes sell to dealers only on the condition that dealers take some or all of the rest of a product line. This practice is known as ________.

Correct AnswerverifiedShow Answer

A conventional distribution channel consists of one or more independent producers, wholesalers, and retailers; each seeking to maximize its own profits, perhaps even at the expense of the system as a whole.

Correct AnswerverifiedShow Answer

What factors should a firm consider when selecting intermediaries?

Correct AnswerverifiedA company may want to evaluate...View AnswerShow Answer

A marketing channel works most effectively when each channel member performs the tasks it does best.

Correct AnswerverifiedShow Answer

A ________ is a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.

Correct AnswerverifiedShow Answer

Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company's ________.

Correct AnswerverifiedShow Answer

________ management refers to the management of upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers.

Correct AnswerverifiedShow Answer

The term demand chain is considered limited because it ________.

Correct AnswerverifiedShow Answer

When McDonald's offers its products inside of a Walmart store, it is using a(n) ________.

Correct AnswerverifiedShow Answer

Environmental sustainability is an important factor in supplier selection and performance evaluation, as designing sustainable supply chains has become the right thing to do.

Correct AnswerverifiedShow Answer

Which of the following is true of using trucks as a transportation mode?

Correct AnswerverifiedShow Answer

________ involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.

Correct AnswerverifiedShow Answer

Which of the following questions is NOT of major concern regarding marketing channels?

Correct AnswerverifiedShow Answer

________ management calls for selecting, managing, and motivating individual channel members and evaluating their performance over time.

Correct AnswerverifiedShow Answer

As a part of intensive distribution, dealers are expected to refrain from selling the products of the producers' competitors.

Correct AnswerverifiedShow Answer

Which of the following is true of vertical marketing systems?

Correct AnswerverifiedShow Answer

At its most basic form, a marketing channel consists of the producer and the ________.

Correct AnswerverifiedShow Answer

________ logistics involves moving products from the factory to resellers and ultimately to customers.

Correct AnswerverifiedShow Answer

Evaluate how public policy affects distribution decisions.

Correct AnswerverifiedFor the most part, companies are legally...View AnswerShow Answer

Correct Answer
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A company may want to evaluate...
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For the most part, companies are legally...
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