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Exam 4: Marketing Research: Gather,analyze,and Use Information

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Question 51

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Descriptive research using a design tracks the responses of the same sample of respondents over time.

A) longitudinal
B) latitudinal
C) hierarchical
D) cross- sectional
E) cause- and- effect

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Question 52

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The focus group is the technique marketing researchers use most often for collecting exploratory data.

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Question 53

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When Gap,Inc.was developing the concept for its chain of Old Navy stores,the company gave employees who fit the desired Old Navy customer profile $200 apiece.They set them loose on a shopping spree,and then interviewed them about what they had bought so these products would be on the Old Navy shelves when the stores opened.Gap,Inc.utilized what format of participant sampling?

Which of the following statements about online consumer market research is true?

A Texas shopping mall allows high- tech companies to see,watch,and learn how people work in a wireless environment.This procedure is an example of what style of research?

A(n) is an internal corporate communication network that uses Internet technology to align company departments,employees,and databases.

The recording of how customers respond to a point- of- purchase store display would be an example of observation research.

Data mining uses supercomputers that run sophisticated programs.Analysts can combine different databases to study relationships among buying decisions.At times these operations are so complex that companies need to build a data warehouse simply to store the data and process it.Explain how a company might use a data warehouse.

Compare and contrast syndicated research reports with custom research reports?

A(n) can use multidimensional scaling to create perceptual maps.

A(n) is a form of experiment that is conducted in the real world when the researcher can control the independent variables.

There is no financial difference for a company that keeps existing customers or seeks to attract new customers.

A company reports on consumers' perception of more than 1,700 performers for companies that are interested in using a performer in their advertising.This is referred to as .

Why would marketing researchers use convenience samples?

RBC Royal Bank wanted to evaluate the financial value of its substantial personal customer base to determine which type of customers were the most valuable to the bank.To do this,the bank looked at revenues and expenses from each of their financial products,including loans and credit card usage.To obtain and then analyze this information,the bank utilized the MIS function called .

What role does the marketing decision support system (MDSS)play in conjunction with MIS?

Disadvantages of are that hackers can influence research and competitors can learn about marketing firms' plans.

Which of the following groups is overseeing the development and maintenance of standards to protect the privacy of Internet users?

A company did a comprehensive examination of how pit crews in an auto race work to get a racecar into the pit area,gas the car,perform other maintenance,and get the car back on the track so quickly.The company wanted to see if it could adapt some of the teamwork techniques used by pit crews to speed up its order processing.The company conducted a(n) .

As part of her summer job,Martina was instructed to collect data from ten people to determine how they felt about a number of political issues including socialized medicine,food stamps,and educational vouchers.She asked her father,grandfather,mother,brother,two uncles,and four sorority sisters to answer the survey questions.Marina used a sample.