Question 1

Two major elements of the implementation phase of the strategic marketing process are:

Accepted Answer

A)  executing the marketing program and designing the marketing organization.
B)  establishing a business mission and designing measurable goals and objectives.
C)  designing the marketing mix and setting the budget.
D)  segmenting the market and selecting target markets.

Question 2

Siemens manufacturing wanted to increase the efficiency of their turbine manufacturing process by implementing a lean-based methodology. In order to understand how best to do this, Siemens entered a 'learning partnership' with Toyota, where managers from Siemens would act as 'managers-for-a-week' at Toyota to learn about their lean manufacturing processes. This is an example of:

Accepted Answer

A)  resourcing.
B)  racing.
C)  spying.
D)  benchmarking.

Question 3

The fundamental objective for the Marketing Manager and HR Manager is to:

Accepted Answer

A)  manage their direct reports
B)  sell products and fire people
C)  market products and hire people
D)  create value for the organization

Question 4

In terms of an organization's vision, Kodak Eastman may have lost business because they:

Accepted Answer

A)  are too slow and cumbersome.
B)  defined their business too broadly.
C)  defined their business too narrowly.

Question 5

3M uses a holistic approach to new and existing products that encompasses the whole product supply chain from raw materials to disposal. This approach is known as:

Accepted Answer

A)  Life Cycle Management
B)  Cradle-to-Grave Management
C)  Sustainable Product Development
D)  End-to-End Management

Question 6

Large organizations can be extremely complex. They usually consist of ________ organizational level(s) whose strategy is linked to marketing:

Accepted Answer

A)  three.
B)  five.
C)  four.
D)  two.

Question 7

In the marketing department of Pepsi, the entry-level staff, such as Business Analysts, are responsible for doing most of the organization's work. Their level in the organization is known as?

Accepted Answer

A)  strategic
B)  functional
C)  business unit
D)  product

Question 8

When Samsung considers launching a new smartphone, the first step the marketing department engages in is:

Accepted Answer

A)  situation analysis.
B)  establishing the budget.
C)  developing advertising appeals.
D)  goal setting.

Question 9

When Telus calculates their market share, they calculate the ratio of their sales revenue to the total sales revenue of all:

Accepted Answer

A)  firms in the industry, including themselves
B)  firms they directly compete against
C)  firms in the industry
D)  firms they indirectly compete against

Question 10

In Figure 2-2, section "C" represents the "how" element of visionary organization. This is referred to as

Accepted Answer

A)  organizational foundation.
B)  organizational tactics.
C)  organizational mission.
D)  organizational direction.

Question 11

Figure 2-1
 
-In Figure 2-1, "A" represents the:

Accepted Answer

A)  functional-level strategy level.
B)  CEO.
C)  Board of Directors.
D)  corporate-level strategy level.

Question 12

In today's global competition, it is important to recognize the kinds of organizations that exist. Organizations can basically be divided into two categories:

Accepted Answer

A)  business and non-profit.
B)  domestic and multi-national.
C)  privately owned and publically owned.
D)  regulated and unregulated.

Question 13

George's Computer Repairs is focused on earning money for its owners, while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit. The contrast between these two is:

Accepted Answer

A)  Both serve customers, so there is no contrast between the two
B)  George's Computer Repairs is a shareholder company, while Plan Canada is a for profit company
C)  George's Computer Repairs is considered a business, while Plan Canada is considered a nonprofit organization
D)  George's Computer Repairs is a nonprofit, while Plan Canada is a for profit company.

Question 14

Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their:

Accepted Answer

A)  situational analysis.
B)  marketing program.
C)  mission statement.
D)  SWOT analysis.

Question 15

Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:

Accepted Answer

A)  market clustering
B)  aggregation marketing
C)  market segmentation
D)  profiling

Question 16

In its inception, Transportation Safety Technologies, Inc. produced and sold safety devices to make the trucking industry safer especially on long hauls across North America. It soon realized that transporting goods across U.S. borders by truck was expensive and time-consuming for the truckers. Dozens of government agency approvals and costly downtime hamper the process. Transportation Safety Technologies, Inc., has recently begun providing its trucking companies with International Trade Data Systems (ITDS) . This system stores information about each shipment in a centralized database, which can be accessed at border checkpoints and eliminate the need for costly manual inspections. This is an example of the Implementation of a ________strategy.

Accepted Answer

A)  product development
B)  diversification
C)  market development
D)  market penetration

Question 17

The market for mobile phones can change very rapidly. If Apple uses a BCG portfolio analysis for their new iPhone, one downfall of using this tool may be that:

Accepted Answer

A)  it acts as a strong motivational tool for employees in SBUs that have been labelled dogs or problem children.
B)  it considers so many SBU factors beyond market growth rate and relative market share.
C)  by the time decisions are made, market conditions may have changed.
D)  it does not require forecasts in order to be implemented.

Question 18

After Zierer GMBH, a German manufacturer of amusement park rides, built their first gravity ride, they studied the "Ride Satisfaction Scores" of their ride, along with various competitors and worked to include this information in future designs. They were engaging in:

Accepted Answer

A)  benchmarking.
B)  swotting.
C)  resourcing.
D)  demarketing.

Question 19

In a large corporation with multiple business units, the marketing department may be called upon to:

Accepted Answer

A)  assist managers at higher levels to assess environmental trends or aid in their strategic planning efforts.
B)  allocate financial resources across business units.
C)  allocate shareholder dividends through a large financial institution.
D)  set the overall mission of the company.

Question 20

What are the three levels of strategy in organizations? Describe each.

Accepted Answer

The three levels of strategy in organiza...

Exam 2: Developing Successful Marketing Strategies

In the marketing department of Pepsi, the entry-level staff, such as Business Analysts, are responsible for doing most of the organization's work. Their level in the organization is known as?

Correct Answer
verified

Correct Answer
verified

Two major elements of the implementation phase of the strategic marketing process are:

Correct Answer
verified

In a large corporation with multiple business units, the marketing department may be called upon to:

Correct Answer
verified

What are the three levels of strategy in organizations? Describe each.

Correct Answer
Answered by ExamLex AI
The three levels of strategy in organiza...
View Answer

When Samsung considers launching a new smartphone, the first step the marketing department engages in is:

Correct Answer
verified

Figure 2-1 -In Figure 2-1, "A" represents the:

Correct Answer
verified

George's Computer Repairs is focused on earning money for its owners, while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit. The contrast between these two is:

Correct Answer
verified

The market for mobile phones can change very rapidly. If Apple uses a BCG portfolio analysis for their new iPhone, one downfall of using this tool may be that:

Correct Answer
verified

Correct Answer
verified

In terms of an organization's vision, Kodak Eastman may have lost business because they:

Correct Answer
verified

After Zierer GMBH, a German manufacturer of amusement park rides, built their first gravity ride, they studied the "Ride Satisfaction Scores" of their ride, along with various competitors and worked to include this information in future designs. They were engaging in:

Correct Answer
verified

Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their:

Correct Answer
verified

Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:

Correct Answer
verified

The fundamental objective for the Marketing Manager and HR Manager is to:

Correct Answer
verified

In today's global competition, it is important to recognize the kinds of organizations that exist. Organizations can basically be divided into two categories:

Correct Answer
verified

Large organizations can be extremely complex. They usually consist of ________ organizational level(s) whose strategy is linked to marketing:

Correct Answer
verified

In Figure 2-2, section "C" represents the "how" element of visionary organization. This is referred to as

Correct Answer
verified

When Telus calculates their market share, they calculate the ratio of their sales revenue to the total sales revenue of all:

Correct Answer
verified

3M uses a holistic approach to new and existing products that encompasses the whole product supply chain from raw materials to disposal. This approach is known as:

Correct Answer
verified

Exam 2: Developing Successful Marketing Strategies

In the marketing department of Pepsi, the entry-level staff, such as Business Analysts, are responsible for doing most of the organization's work. Their level in the organization is known as?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Two major elements of the implementation phase of the strategic marketing process are:

Correct AnswerverifiedShow Answer

In a large corporation with multiple business units, the marketing department may be called upon to:

Correct AnswerverifiedShow Answer

What are the three levels of strategy in organizations? Describe each.

Correct AnswerAnswered by ExamLex AIThe three levels of strategy in organiza...View AnswerShow Answer

When Samsung considers launching a new smartphone, the first step the marketing department engages in is:

Correct AnswerverifiedShow Answer

Figure 2-1 -In Figure 2-1, "A" represents the:

Correct AnswerverifiedShow Answer

George's Computer Repairs is focused on earning money for its owners, while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit. The contrast between these two is:

Correct AnswerverifiedShow Answer

The market for mobile phones can change very rapidly. If Apple uses a BCG portfolio analysis for their new iPhone, one downfall of using this tool may be that:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In terms of an organization's vision, Kodak Eastman may have lost business because they:

Correct AnswerverifiedShow Answer

After Zierer GMBH, a German manufacturer of amusement park rides, built their first gravity ride, they studied the "Ride Satisfaction Scores" of their ride, along with various competitors and worked to include this information in future designs. They were engaging in:

Correct AnswerverifiedShow Answer

Ben and Jerry's purchasing practices, ingredient sourcing, manufacturing, and involvement in the community decisions were guided by their:

Correct AnswerverifiedShow Answer

Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle. What is Ford engaged in:

Correct AnswerverifiedShow Answer

The fundamental objective for the Marketing Manager and HR Manager is to:

Correct AnswerverifiedShow Answer

In today's global competition, it is important to recognize the kinds of organizations that exist. Organizations can basically be divided into two categories:

Correct AnswerverifiedShow Answer

Large organizations can be extremely complex. They usually consist of ________ organizational level(s) whose strategy is linked to marketing:

Correct AnswerverifiedShow Answer

In Figure 2-2, section "C" represents the "how" element of visionary organization. This is referred to as

Correct AnswerverifiedShow Answer

When Telus calculates their market share, they calculate the ratio of their sales revenue to the total sales revenue of all:

Correct AnswerverifiedShow Answer

3M uses a holistic approach to new and existing products that encompasses the whole product supply chain from raw materials to disposal. This approach is known as:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
The three levels of strategy in organiza...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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