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Exam 14: Managing Marketing Channels and Supply Chains

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Question 101

Multiple Choice

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Merchant wholesalers are independently owned firms that_________ the merchandise they handle.

A) take title to
B) determine intensity strategy for
C) broker
D) act as agent for

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Question 102

Multiple Choice

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In terms of distribution, when marketing channel members are engaged in buying, selling, and risk taking, they are performing _________functions.

A) facilitating
B) transformational
C) transactional
D) logistical

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Question 103

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Identify and describe the functions of agents and brokers.

Which of the following is an example of a risk cost that would be considered a part of inventory costs?

Schneider National is a logistics firm that places on-board computers in each of its trucks. By using communication satellites, the Schneider's customer service representatives located in Green Bay, Wisconsin, can tap into a truck's on-board Computer to find out exactly when a customer's order will arrive and the specific items included in the order. Schneider National is using a(n) to provide more Meaningful information to its customers.

Longaberger baskets are sold at parties. A hostess invites friends and neighbours to admire the baskets the company has sent to display and takes orders. In return, the hostess is able to purchase the baskets at a discount. Longaberger uses which type of marketing channel?

In the automotive industry, which of the following would represent a supplier network?

A method of marketing which allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson is referred to as:

Conflict occurring between intermediaries at the same level in a marketing channel, such as between two or more retailers is called _________conflict.

At P&G, a description for a job said: "set policies and terms for supermarkets to follow, with relation to our key brands." This job description is most closely aligned with a(n) :

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "F," would be __________.

Whitney Museum of American Art implemented a system to allow it to work cost-effectively with curators from around the world to plan exhibitions, using threaded discussion and online gathering of images and documentation from museums and collectors all over the world. The system that Whitney implemented is a(n) :

Procter & Gamble, given its broad product assortment ranging from disposable diapers to detergents, is able to obtain cooperation from supermarkets in displaying, promoting, and pricing its products. This channel arrangement is an example of a(n) :

Apple Inc. sells its products in its own retail stores, through its own website, and through other retailers such as Best Buy. Apple is using:

Vertical integration can lead to legal prosecution if:

Figure 14-1 -A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "C," would be __________.

The density of distribution whereby a firm tries to place its products in a few retail outlets in a specific area is called _________distribution.

In 2000, Neurosmith, a new toy company, launched Music Blocks, a $70 set of electronic blocks that young children arrange in different combinations to create music and experiment with sound. To get the toy into the hands of the consumers, neurosmith chose to use a_________ to be principally responsible for the transactional Channel functions.

The objective of information and logistics management in a supply chain is to deliver maximum customer service and to:

Many organizations have realized that customer service is a key element of supply chain management. Firms the world over have discovered that customer service is closely related to customer satisfaction and the sale of goods and services. The logistics manager who seeks to provide clients with complete customer service must satisfy those clients in terms of each of the following EXCEPT: