Question 1

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

Accepted Answer

A)  needs vs. wants analysis
B)  consumer development
C)  product testing
D)  marketing analysis

Question 2

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet) musical files with other individuals. When it was introduced, it would have been an example of a:

Accepted Answer

A)  dynamically continuous innovation.
B)  discontinuous innovation.
C)  continuous innovation.
D)  dramatically continuous innovation.

Question 3

What is idea generation? Where do the ideas come from?

Accepted Answer

The answer of What is idea generation? Where do the...

Question 4

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Accepted Answer

A)  convenience goods
B)  shopping goods
C)  unsought goods
D)  specialty goods

Question 5

The demand for one product that results from the demand for another product is called:

Accepted Answer

A)  contrived demand.
B)  primary demand.
C)  secondary demand.
D)  derived demand.

Question 6

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?

Accepted Answer

A)  specialty goods
B)  convenience goods
C)  shopping goods
D)  unsought goods

Question 7

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) . This new Shaver would be considered a(n)

Accepted Answer

A)  continuous innovation.
B)  dynamically continuous innovation.
C)  discontinuous innovation.
D)  symbiotic innovation.

Question 8

Compare and contrast the difference between the innovations: iTunes and the iPad.

Accepted Answer

The answer of Compare and contrast the difference between the...

Question 9

Six Sigma is:

Accepted Answer

A)  a highly disciplined process used to develop and deliver near-perfect products.
B)  a rating system used to indicate societal responsibility.
C)  a means of denoting companies that are completely international in scope.
D)  a system used to determine which companies are most efficient at developing and marketing new products.

Question 10

IDEO is a company that:

Accepted Answer

A)  creates products solely for the business market.
B)  is highly formalized and rule-bound.
C)  determines the legal standing of products engaged in the business analysis stage of the new-product process.
D)  exists to develop and design new products.

Question 11

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

Accepted Answer

A)  internal and external evaluations of new-product ideas
B)  business analysis
C)  brainstorming
D)  budgeting

Question 12

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Many Canadian banks offering telephone or Internet banking would be example of:

Accepted Answer

A)  major service innovations
B)  style changes
C)  process-line extensions
D)  service-line extensions

Question 13

Including lead users in your new-product development strategy can be advantageous because it can lead to:

Accepted Answer

A)  higher rates of product success
B)  better use of Six Sigma
C)  higher manufacturing efficacy
D)  higher price of product offered

Question 14

A failure fee is a penalty payment:

Accepted Answer

A)  made by a manufacturer to a retailer for "product demonstration" coupons that were not redeemed by customers during a test market of a new product.
B)  assessed by a retailer to a manufacturer to handle new products that were returned by customers as being defective.
C)  a wholesaler makes to a retailer as compensation for sales not made while the product was on the shelf.
D)  a manufacturer makes to a retailer as compensation for sales not made while the product was on the shelf.

Question 15

Legal counsel for a business would be considered a(n) :

Accepted Answer

A)  specialty goods
B)  support good
C)  nondurable goods
D)  intangible goods

Question 16

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

Accepted Answer

A)  phased geographic rollout.
B)  limited rollout.
C)  market-product expansion.
D)  regional rollout.

Question 17

Support goods are:

Accepted Answer

A)  items used to assist in the production of other goods.
B)  items the consumer purchases frequently and with a minimum of shopping effort.
C)  products for which the consumer will compare several alternatives on several criteria.
D)  products purchased by the ultimate consumer.

Question 18

Two major ways to classify products are by type of __________ and degree of __________ .

Accepted Answer

A)  user; product tangibility
B)  value; utility
C)  class; utility
D)  utility; customizability

Question 19

With respect to distribution, convenience goods are available:

Accepted Answer

A)  at a large number of selective outlets.
B)  at a very limited number of outlets.
C)  at relatively few outlets.
D)  on a widespread basis at many outlets.

Question 20

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Accepted Answer

A)  dynamically continuous innovation
B)  continuous innovation
C)  discontinuous innovation
D)  insignificant innovation

Exam 10: Developing New Products and Services

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Correct Answer
verified

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) . This new Shaver would be considered a(n)

Correct Answer
verified

Support goods are:

Correct Answer
verified

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?

Correct Answer
verified

The demand for one product that results from the demand for another product is called:

Correct Answer
verified

With respect to distribution, convenience goods are available:

Correct Answer
verified

Compare and contrast the difference between the innovations: iTunes and the iPad.

Correct Answer
verified

Including lead users in your new-product development strategy can be advantageous because it can lead to:

Correct Answer
verified

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Correct Answer
verified

A failure fee is a penalty payment:

Correct Answer
verified

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

Correct Answer
verified

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

Correct Answer
verified

Legal counsel for a business would be considered a(n) :

Correct Answer
verified

Six Sigma is:

Correct Answer
verified

Correct Answer
verified

Two major ways to classify products are by type of and degree of .

Correct Answer
verified

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

Correct Answer
verified

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet) musical files with other individuals. When it was introduced, it would have been an example of a:

Correct Answer
verified

What is idea generation? Where do the ideas come from?

Correct Answer
verified

IDEO is a company that:

Correct Answer
verified

Exam 10: Developing New Products and Services

In terms of promotion, which of the following types of goods stress product differentiation from competitors?

Correct AnswerverifiedShow Answer

Gillette has updated its existing 'Close to You Dry Shaver' to allow it to be used in the shower (Close to You Wet-Dry Shaver) . This new Shaver would be considered a(n)

Correct AnswerverifiedShow Answer

Support goods are:

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers prefer specific brands, but will accept substitutes after consideration with which type of consumer goods?

Correct AnswerverifiedShow Answer

The demand for one product that results from the demand for another product is called:

Correct AnswerverifiedShow Answer

With respect to distribution, convenience goods are available:

Correct AnswerverifiedShow Answer

Compare and contrast the difference between the innovations: iTunes and the iPad.

Correct AnswerverifiedShow Answer

Including lead users in your new-product development strategy can be advantageous because it can lead to:

Correct AnswerverifiedShow Answer

When automakers first added airbags to the passenger side of the automobile it was an example of what is called a(n)

Correct AnswerverifiedShow Answer

A failure fee is a penalty payment:

Correct AnswerverifiedShow Answer

Windows Vista was destined to fail because Microsoft failed to conduct thorough:

Correct AnswerverifiedShow Answer

A new beverage by Snapple is currently being sold only in Western Canada. Over the next year, Snapple plans to introduce the beverage sequentially into Canada from west to east. This is called a:

Correct AnswerverifiedShow Answer

Legal counsel for a business would be considered a(n) :

Correct AnswerverifiedShow Answer

Six Sigma is:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Two major ways to classify products are by type of __________ and degree of __________ .

Correct AnswerverifiedShow Answer

Conducting in-person taste tests and using the Internet to virtually test new concepts are most likely to occur in which stage?

Correct AnswerverifiedShow Answer

Napster software allowed an individual to easily search and swap MP3 (a technique for compressing files into a size that moves faster on the Internet) musical files with other individuals. When it was introduced, it would have been an example of a:

Correct AnswerverifiedShow Answer

What is idea generation? Where do the ideas come from?

Correct AnswerverifiedShow Answer

IDEO is a company that:

Correct AnswerverifiedShow Answer

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Two major ways to classify products are by type of and degree of .

Correct Answer
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