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Exam 12: Distributing and Promoting Products and Services

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Question 41

Multiple Choice

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Which of the following is NOT a typical task performed by a supply chain manager?

A) coordinating the sourcing and procuring of raw materials
B) maintaining an inventory control system
C) coordinating customer service activities
D) hiring packers and drivers
E) scheduling production

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Question 42

Multiple Choice

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Integrated marketing communications (IMC) :

A) is a careful coordination of all promotional activities
B) produces a consistent and unified advertising message
C) produces a customer-focused advertising message
D) is typically overseen by a marketing communications director
E) is accurately described by all of the above

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Question 43

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Agents are sales representatives for manufacturers or wholesalers and usually are hired on a commission basis.

In the newspaper comics, Cathy is often seen talking to a department store clerk who is trying to persuade her that she needs to buy a new wardrobe.The clerk is engaged in:

Channels of distribution make distribution easier by performing all of the following functions EXCEPT:

The elements of the _____ are advertising, personal selling, sales promotion and public relations.

What is the goal of all promotional strategies?

A face-to-face sales presentation of a good or service to a prospective customer is called:

Which of the following is a type of sales promotion that can be used if the organization's goal is to increase brand loyalty?

What are the two distinct markets toward which sales promotions can be targeted?

The channels through which advertising is carried to prospective customers are advertising:

Describe the distribution channel for a new line of suntan lotions, which comes with stencils so the user can have a "tan tattoo".

_____ is the number of times an individual is exposed to an ad.

_____ bring buyers and sellers together, do not title to merchandise, receive commission on sales; and have little say over company sales policies.

List the elements of the promotional mix.

National Geographic Magazine brought a bit of nature to New York as part of a week-long event promoting the magazine's October 2006 cover story on parks.The magazine hosted an interactive photography exhibit, which celebrated international and national parks.Invitations to representatives of the news media were an attempt to use which element of the promotional mix?

The goal of all promotion is to stimulate action.

In August 2006, the manufacturer of Cross pens introduced the golden toned Verve pen as featured in the Stormbreaker film.In James Bond fashion, the Cross pen serves as one of the key gadgets in the film.The use of the Cross pen is an example of:

Compassion International is a nonprofit organization dedicated to releasing poor children from spiritual, economic, social and physical poverty.What would be the most likely goal for an advertising campaign for this international organization?

Any communication or activity designed to win goodwill or prestige for a company or person is called: