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Exam 10: Marketing Channels Delivering Customer Value

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Question 21

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Which of the following is a mode of transportation for high-value merchandise over short hauls with flexible routing and time schedules?

A) water carriers
B) pipeline
C) trucks
D) airfreight
E) railroads

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Question 22

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When the seller requires that only certain dealers carry its products and also that these dealers not handle competitors' products,its strategy is known as ________.

A) horizontal restraint of trade
B) horizontal market division
C) selective distribution
D) disintermediation
E) exclusive dealing

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Question 23

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A multichannel marketing system is one in which a producer sells to multiple markets using the same distributional channel.

A channel level is a layer of intermediaries that performs some work in bringing the product and its ownership closer to the final buyer.

BesMart is a retail chain outlet that is planning a change in its inventory management.Being a retail outlet,BesMart has a huge inventory of products.The products,which were being stored in outdated warehouses,are being moved to computerized distribution centers.Which of the following would help BesMart improve its inventory management without affecting the supply chain?

The supply chain management involves managing both upstream and downstream value-added flows of materials.

In a vendor-managed inventory,the supplier takes full responsibility for managing inventories and deliveries.

Which of the following is an outbound distribution in a supply chain?

How are intermediaries chosen by a firm?

Which of the following is an example of a marketing intermediary?

The Rooster's Car Company has three lines of cars: high-end security cars made for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to the government by the company.The consumer cars are sold using dedicated dealers who only sell Rooster's lines at their outlets.Rooster's also makes professional racing cars for a racing team.This is achieved by collaborating with Vivelli Tires,an innovative and renowned tire manufacturer.Rooster's provides the engine and body,while Vivelli provides the tires and its expertise on the racing industry.Which of the following types of marketing systems does the collaboration between Rooster's and Vivelli exemplify?

Which of the following is true of downstream channels in a company's supply chain?

Which of the following is true of a vertical marketing system?

What is marketing logistics? What are the different flows of products through the supply chain?

Crowbar Records used to sell its music,in CDs,through a network of retail outlets,record stores,and music dealers.After the advent of MP3 technology,it decided to shift from using any of these agents and sell its music independently from the company's Web site,using personal mail,and other social networking techniques to inform potential customers about upcoming music and promotions.Which of the following types of marketing systems has Crowbar newly adopted?

A corporate VMS is a system in which the distribution channels are under common ownership.

Full-line forcing is a type of exclusive distribution.

Which of the following is one of the most cost-effective modes for shipping large amounts of bulk products-coal,sand,minerals,and farm and forest products-over long distances in the United States?

________ distribution gives a limited number of dealers the sole rights to distribute the company's products in their territories.

A(n) ________ marketing system is a marketing system in which independent firms at different levels of production and distribution join together through binding agreements.