FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 3: The Marketing Research Process & Defining the Problem and Research Objectives

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

True/False

Review LaterAdd Note

Review Later

The success of a marketing research project depends on properly pinpointing a problem to formulate the situation analysis.

Correct Answer

verified

Show Answer

Question 22

True/False

Review LaterAdd Note

Review Later

It is rare that client-side marketing researchers who are planning to conduct research on behalf of their own companies are required to submit proposals prior to conducting research.

Correct Answer

verified

Show Answer

Question 23

True/False

Review LaterAdd Note

The value in characterizing the steps in the marketing research process is two fold.The first is that the steps give researchers and others an overview of the process.

As part of the research process,researchers develop a goal-oriented statement or question that specifies what information is needed to solve a problem.This is called:

The research objective should not define how the construct being evaluated is measured.

What is the name of the type of document that is routinely used in all business sectors when a firm desires supplier firms to present proposals or bids?

Managers who are more involved with the research process tend not to launch new products which fail in the marketplace.

Ethical issues are of little concern to clients and researchers within the marketing research proposal process.

A situation analysis should be conducted in which of the following circumstances?

Managers often are aware of the need to work closely with the researcher,and this eases difficulties in identifying the real problem.

Once the problem definition and research objectives development process have been formulated,it may be useful to determine action standards.

Researchers understand that as they make decisions on how to proceed in the future,that it is poor research practice to go back and revisit a previous step.

A manager considers which actions may resolve the problem.Actions such as price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of:

Price changes,product modification or improvement,promotion of any kind,and adjustments in channels of distribution are examples of decision alternatives,which are all marketing actions the manager thinks may resolve the problem.

Research objectives should specify from whom the information should be gathered and exactly what information is needed.

Researchers realize that when they are formulating their research objectives,the information requested of respondents must be worded using the respondent's frame of reference.

The first and one of the most critical elements of a proposal is:

The marketing research process contains multiple steps.The first step of the process is:

A retailer wants to understand the consequences of an increase in sales by baby boomers and a decrease in sales by millennials during the past 12 months.This is an example of:

What is the document that the marketing researcher pledges to deliver as a result of the marketing research process?