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Regarding flashbulb memories, which of the following statements is TRUE?


A) Flashbulb memories are usually only associated with positive events and rarely with negative events like public tragedies.
B) Flashbulb memories are not always accurate.
C) Although flashbulb memories are intense and permanent, people tend not to place too much confidence in their accuracy.
D) Flashbulb memories are repressed memories of traumatic events.

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As a visitor to England, you as an American, have difficulty remembering to drive on the left side of the road as they do and to look in the opposite way before crossing the street.This illustrates


A) negative transfer.
B) negative reinforcement.
C) modeling.
D) avoidance conditioning.

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Short-term memories can be prolonged by


A) counting aloud to prevent new input.
B) maintenance rehearsal.
C) brain stimulation.
D) proactive cueing.

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In a study of memory, students who could not remember words like "sextant" or "sampan" could often guess the first letter and number of syllables.This demonstrates


A) eidetic imagery.
B) redintegration.
C) repression.
D) the tip-of-the-tongue state.

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Which of the following stores specific factual information, such as names, faces, phrases, dates, and ideas, and is expressed as words or symbols?


A) iconic memory
B) skill memory
C) declarative memory
D) procedural memory

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Regarding rehearsal of information, which of the following statements is FALSE?


A) The more you rehearse (mentally review) information as you read, the better you will remember it.
B) Even repeatedly thinking about facts helps link them together in memory.
C) The encoding strategy of rote rehearsal is more effective than elaborative processing because it keeps remembered information more concise.
D) To learn college-level information, you must make active use of reflective study strategies.

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Many tragic cases of mistaken identity occur because the origins of a memory are misremembered, a phenomenon known as


A) source confusion.
B) encoding failure.
C) retroactive suppression.
D) "memory jamming."

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The three basic processes of memory are


A) recognition, storage, retrieval.
B) encoding, storage, forgetting.
C) encoding, storage, retrieval.
D) maintenance, elaboration, forgetting.

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Someone leaves a phone number on your answering machine.You repeat the number to yourself as you start to dial.Then, the doorbell rings, and you rush to see who is there.When you return to the phone, you have completely forgotten the number.This illustrates how interruption, or displacement, affects ___________ memory.


A) eidetic
B) sensory
C) short-term
D) long-term

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For most people, the space capacity for short-term memory is 12 items, plus or minus two.

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You are on a game show and are asked to name the people shown on various U.S.currency.If you are like most people, you may not remember this information because you never learned it, a type of forgetting known as __________.

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Because hyphens divide the numbers on your social security card into three segments, it is easier for you to remember this nine-digit number.This illustrates


A) maintenance rehearsal.
B) the key number system.
C) the method of loci.
D) chunking.

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Sometimes false memories occur becausea new memory is merely stored alongside a similar but older memory.In this case, the two memories can become mixed up, making us vulnerable to


A) eidetic memories.
B) redintegration.
C) encoding failure.
D) source confusion.

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Working with sea snails, Eric Kandel found that when learning took place


A) an engram was formed within the sea snails' nervous systems.
B) the next generation of sea snails also exhibited this learned behavior.
C) the sea snails' nerve cells released different amounts of neurotransmitters.
D) the sea snails' ECS increased dramatically.

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The digit-span test is a common measure of


A) attention and short-term memory.
B) phonetic-space and sensory memory.
C) implicit and explicit memory.
D) iconic and echoic memory.

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Recall is the most sensitive test of memory.

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Regarding Kandel's research with aplysia, which of the following statements is FALSE?


A) The activity and the structure of the nerve cells were not altered by learning.
B) Learning was shown to occur when certain nerve cells in a circuit altered the amount of transmitter chemicals being released.
C) The changes in the nerve cells determined which connections got stronger and which became weaker.
D) By studying various chemicals, especially neurotransmitters, that affect memory, scientists may eventually help the millions of persons who suffer from memory impairment.

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Which of the following is NOT considered a type of long-term memory?


A) echoic memory
B) semantic memory
C) episodic memory
D) procedural memory

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To help you remember the notes in the treble and bass clef, your music teacher has you memorize the sentences, "Every Good Boy Does Fine" and "Good Boys Do Fine Always." Since each letter (or note) forms a word within the sentence, these would be examples of


A) acrostics.
B) the serial position effect.
C) rote learning.
D) progressive-part learning.

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Memories that are like looking into your own personal photo album are called __________ memories.


A) episodic
B) eidetic
C) semantic
D) echoic

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