Question 1

Which of the following is another term for amplification?

Accepted Answer

A)   impressions
B)   reach
C)   conversation rate
D)   conversion ratio

Question 2

Name and describe five of the marketing tools available with Facebook.

Accepted Answer

Marketing tools available with Facebook ...

Question 3

What has changed in online marketing since 2007?

Accepted Answer

Since 2007, Facebook and other social ne...

Question 4

How much time a month does the average person spend using the Facebook app on mobile devices?

Accepted Answer

A)   about 3 hours
B)   about 10 hours
C)   about 13 hours
D)   about 23 hours

Question 5

Name and describe the five steps in the social marketing process.

Accepted Answer

The five steps in the social marketing p...

Question 6

Which of the following statements about Pinterest is not true?

Accepted Answer

A)   Pinned photos and photo boards are available to all Pinterest users.
B)   Men are Pinterest's fastest growing demographic.
C)   Pinterest enables users to integrate their pins into their Facebook News Feeds and Twitter streams.
D)   Pinterest is the only one of the major social networks that does not accept paid advertising.

Question 7

About how many hours a month do online social network users spend, on average, on all social networks combined?

Accepted Answer

A)   15
B)   20
C)   25
D)   30

Question 8

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Accepted Answer

A)   Amplify
B)   FBX
C)   DoubleClick
D)   PTAT

Question 9

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Accepted Answer

A)   social density
B)   engagement
C)   amplification
D)   dark social

Question 10

Which of the following dominates the local mobile search market?

Accepted Answer

A)   Twitter
B)   Apple
C)   Facebook
D)   Google

Question 11

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Accepted Answer

A)   social density
B)   engagement
C)   amplification
D)   dark social

Question 12

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Accepted Answer

A)   TweetDeck
B)   Curalate
C)   Amplify
D)   Webtrends

Question 13

The ratio of impressions to fans is a measure of:

Accepted Answer

A)   engagement.
B)   amplification.
C)   community.
D)   fan acquisition.

Question 14

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Accepted Answer

A)   Promoted Tweet
B)   Promoted Trend
C)   Promoted Account
D)   Twitter Card

Question 15

Which of the following allows Facebook to track user behavior on other sites?

Accepted Answer

A)   Open Graph
B)   Like button
C)   hashtags
D)   Whatsapp

Question 16

By 2020, spending on social marketing will triple the amount spent on mobile marketing.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is the most popular use for mobile devices?

Accepted Answer

A)   shopping
B)   socializing
C)   entertainment
D)   performing tasks, such as finances

Question 18

SMS text messaging generates most of mobile marketing spending.

Accepted Answer

A) True 
 B)False

Question 19

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Accepted Answer

A)   E9-1-1
B)   Street View cars
C)   iBeacons
D)   BLE

Question 20

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average, users only use about 20 apps a month?

Accepted Answer

The implications for marketers are quite...

Exam 7: Social, Mobile, and Local Marketing

The ratio of impressions to fans is a measure of:

Correct AnswerverifiedShow Answer

Which of the following involves using the inherent strength of social networks to encourage visitors and fans to share their Likes and comments with friends?

Correct AnswerverifiedShow Answer

Which of the following statements about Pinterest is not true?

Correct AnswerverifiedShow Answer

Which of the following dominates the local mobile search market?

Correct AnswerverifiedShow Answer

Which of the following is the most popular use for mobile devices?

Correct AnswerverifiedShow Answer

Which of the following allows Facebook to track user behavior on other sites?

Correct AnswerverifiedShow Answer

About how many hours a month do online social network users spend, on average, on all social networks combined?

Correct AnswerverifiedShow Answer

What are the implications for marketers given that users spend over 75% of their total mobile time using apps and that on average, users only use about 20 apps a month?

Correct AnswerverifiedThe implications for marketers are quite...View AnswerShow Answer

How much time a month does the average person spend using the Facebook app on mobile devices?

Correct AnswerverifiedShow Answer

Name and describe five of the marketing tools available with Facebook.

Correct AnswerverifiedMarketing tools available with Facebook ...View AnswerShow Answer

What has changed in online marketing since 2007?

Correct AnswerverifiedSince 2007, Facebook and other social ne...View AnswerShow Answer

SMS text messaging generates most of mobile marketing spending.

Correct AnswerverifiedShow Answer

Which of the following Twitter marketing tools involves a coupon or other promotional offer that appears in users' Twitter timeline?

Correct AnswerverifiedShow Answer

Which of the following is another term for amplification?

Correct AnswerverifiedShow Answer

Google uses which of the following to build a global database of wireless access points and their geographic locations?

Correct AnswerverifiedShow Answer

Which of the following involves using a variety of tools to encourage users to interact with content and brand?

Correct AnswerverifiedShow Answer

By 2020, spending on social marketing will triple the amount spent on mobile marketing.

Correct AnswerverifiedShow Answer

Which of the following is a real-time bidding system that allows advertisers to target their ads to specific users based on personal information provided by Facebook?

Correct AnswerverifiedShow Answer

Which of the following is an online service specifically aimed at measuring the impact of Pinterest and other visual social media?

Correct AnswerverifiedShow Answer

Name and describe the five steps in the social marketing process.

Correct AnswerverifiedThe five steps in the social marketing p...View AnswerShow Answer

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The implications for marketers are quite...
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Marketing tools available with Facebook ...
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Since 2007, Facebook and other social ne...
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The five steps in the social marketing p...
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