Question 1

When retailers extend their services to the Internet and become omnichannel retailers, they can satisfy a broader range of customers' needs and wants.

Accepted Answer

A) True 
 B)False

Question 2

Today, ________ dominate supply chains.

Accepted Answer

A)  large retailers
B)  manufacturers
C)  government agencies
D)  wholesalers
E)  distributors

Question 3

Who controlled supply chains in the past?

Accepted Answer

A)  retailers
B)  manufacturers
C)  government agencies
D)  wholesalers
E)  distributors

Question 4

Cho's Studio, located in a shopping mall, offers Zumba dance classes for all ages. Cho's Studio is known as a(n)

Accepted Answer

A)  service retailer.
B)  category specialist.
C)  specialty store.
D)  outlet studio.
E)  small-box specialist.

Question 5

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.

Accepted Answer

A)  moderate
B)  compromise
C)  luxury
D)  evolutionary
E)  selective

Question 6

In which retail category would a nail salon be placed?

Accepted Answer

A)  service retailer
B)  specialty store
C)  category killer
D)  superstore
E)  discount store

Question 7

Conventional supermarkets still sell a majority of food merchandise, but they are under substantial competitive pressures. Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Accepted Answer

Students should be able to identify othe...

Question 8

When a manufacturer chooses one or more retailing partners, the overriding consideration must be

Accepted Answer

A)  if customers can participate in mobile commerce.
B)  the retailers' customary distribution intensity.
C)  the satisfaction of the retailing partners.
D)  the greatest possible customer convenience and satisfaction.
E)  the overall cost to the manufacturer.

Question 9

Why are omnichannel price differences potentially problematic with consumers?

Accepted Answer

A)  Consumers can check prices on the Internet.
B)  Prices need to be consistent across all channels.
C)  Customers are not aware of the price differences.
D)  It is difficult for the various channels to keep track of them.
E)  Operations are not centralized.

Question 10

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Accepted Answer

A)  promotional discounts.
B)  mass media gimmicks.
C)  mobile marketing.
D)  in-store presentation.
E)  co-op advertising.

Question 11

As a type of retailer, category specialists offer

Accepted Answer

A)  a broad assortment of merchandise.
B)  highly trained personnel throughout the stores.
C)  predominantly a self-service approach with a narrow, deep assortment.
D)  high prices and high-end merchandise.
E)  a limited, but complementary merchandise assortment. C

Question 12

As the old cliché claims, the three most important things in retailing are

Accepted Answer

A)  size, location, and convenience.
B)  price, promotion, and place.
C)  location, location, location.
D)  price, price, price.
E)  before, during, and after the sale. C

Question 13

Because of the way ________ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store.

Accepted Answer

A)  department stores
B)  off-price retailers
C)  discount stores
D)  service retailers
E)  category specialist stores

Question 14

Distribution intensity is commonly divided into three levels:

Accepted Answer

A)  intensive, exclusive, and selective.
B)  primary, secondary, and tertiary.
C)  administered, vertical, and independent.
D)  global, national, and local.
E)  profit, government, and nonprofit.

Question 15

Because many consumers choose stores based on proximity to their workplaces or homes, great locations are

Accepted Answer

A)  difficult to define.
B)  more important than great products.
C)  always situated near supply chain members.
D)  a competitive advantage that few rivals can duplicate.
E)  almost always locations next to big-box discounters.

Question 16

The larger and more sophisticated the channel member, the more likely that it will use supply chain intermediaries.

Accepted Answer

A) True 
 B)False  False

Question 17

For retailers, when making decisions regarding place, a key ingredient to success is

Accepted Answer

A)  product placement promotion.
B)  convenient locations.
C)  private-label merchandise.
D)  off-price placement.
E)  customer relationship management.

Question 18

Consumer packaged-goods companies, such as Procter & Gamble, Pepsi, and Kraft, typically seek an exclusive distribution strategy.

Accepted Answer

A) True 
 B)False

Question 19

Every Woman Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Every Woman Fashions will most likely choose ________ distribution.

Accepted Answer

A)  luxury
B)  selective
C)  monopolistic
D)  intensive
E)  exclusive

Question 20

Bao, an industrial equipment sales rep, purchases a quick snack to eat on the way to work. He buys lunch while on the road visiting customers, and grabs bread and milk on the way home when he stops to buy gas. Bao probably does most of this shopping at a

Accepted Answer

A)  convenience store.
B)  warehouse club.
C)  conventional supermarket.
D)  drugstore.
E)  category specialist.

Exam 16: Retailing and Omnichannel Marketing

When retailers extend their services to the Internet and become omnichannel retailers, they can satisfy a broader range of customers' needs and wants.

Correct AnswerverifiedShow Answer

Today, ________ dominate supply chains.

Correct AnswerverifiedShow Answer

Who controlled supply chains in the past?

Correct AnswerverifiedShow Answer

Cho's Studio, located in a shopping mall, offers Zumba dance classes for all ages. Cho's Studio is known as a(n)

Correct AnswerverifiedShow Answer

If a manufacturer wasn't happy with either intensive or exclusive distribution, a logical choice, which incorporates some features from both, would be ________ distribution.

Correct AnswerverifiedShow Answer

In which retail category would a nail salon be placed?

Correct AnswerverifiedShow Answer

Conventional supermarkets still sell a majority of food merchandise, but they are under substantial competitive pressures. Who are the emerging competitors and what can they offer customers that conventional supermarkets do not?

Correct AnswerverifiedStudents should be able to identify othe...View AnswerShow Answer

When a manufacturer chooses one or more retailing partners, the overriding consideration must be

Correct AnswerverifiedShow Answer

Why are omnichannel price differences potentially problematic with consumers?

Correct AnswerverifiedShow Answer

Unusual and exciting displays like Bass Pro Shops' climbing wall and stocked aquarium are examples of

Correct AnswerverifiedShow Answer

As a type of retailer, category specialists offer

Correct AnswerverifiedC

As the old cliché claims, the three most important things in retailing are

Correct AnswerverifiedC

Because of the way ________ buy merchandise, customers can never be confident that the same merchandise will be in stock each time they visit the store.

Correct AnswerverifiedShow Answer

Distribution intensity is commonly divided into three levels:

Correct AnswerverifiedShow Answer

Because many consumers choose stores based on proximity to their workplaces or homes, great locations are

Correct AnswerverifiedShow Answer

The larger and more sophisticated the channel member, the more likely that it will use supply chain intermediaries.

Correct AnswerverifiedFalse

For retailers, when making decisions regarding place, a key ingredient to success is

Correct AnswerverifiedShow Answer

Consumer packaged-goods companies, such as Procter & Gamble, Pepsi, and Kraft, typically seek an exclusive distribution strategy.

Correct AnswerverifiedShow Answer

Every Woman Fashions is launching a new line of one-of-a-kind designer jewelry. Each piece is handcrafted, and production volumes will be very low. To emphasize the unique nature of this jewelry, Every Woman Fashions will most likely choose ________ distribution.

Correct AnswerverifiedShow Answer

Bao, an industrial equipment sales rep, purchases a quick snack to eat on the way to work. He buys lunch while on the road visiting customers, and grabs bread and milk on the way home when he stops to buy gas. Bao probably does most of this shopping at a

Correct AnswerverifiedShow Answer

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Students should be able to identify othe...
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C

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C

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False

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