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Exam 4: Digital Marketing and Social Media: Living in the Connected World

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Question 51

Multiple Choice

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What is the most common form of Internet advertising?

A) preroll video ad
B) pop-up ad
C) search marketing
D) banner ad

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verified

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Question 52

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A firewall is an electronic barrier between a company's internal network and the Internet that limits access into and out of the network.

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verified

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Question 53

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After making content decisions and designing the site, the next step in the process of developing a website is connecting to the Internet by placing the required computer files on a server.

​Matching Set 2 ​ a.​search marketing b.​social media strategist c.​bot d.​electronic bulletin board e.​social media analytics f.​blog g.​social networking sites h.electronic shopping cart i.​return on investment j.​content marketing ​ k.preroll video l.​app m.​social media marketing plan n.​spam o.conversion rate p.​firewall q.​demographics -The term _____ refers to the features of a group or target audience such as age, gender, income, geographic location, and so on, within the larger population that the firm wants to reach.

What is the role of a social media strategist and social media developer in social media marketing?

AlphaDevelopers.com is a website that provides a platform for users to post general information on mobile phones, tablets, and other electronic devices. The users can rate the devices and also answer queries from other users. What is AlphaDevelopers.com an example of?

Which term refers to an advantage brought about by the advent of the Internet as a shopping medium by eliminating the geographic protections and limitations of local business and by giving smaller firms a wider audience?

Discuss the five benefits digital marketing offers to contemporary marketers.

What is digital marketing? Differentiate between e-marketing and online marketing.

Which statement best describes B2C digital marketing?

Digital marketing can lead to copyright disputes when a site hosts content to which someone else holds the rights.

Briefly explain how firms develop strategies for a social media marketing plan.

​Matching Set 1 ​ ​ a.​influencers b.​phishing c.​social media d.​podcast e.​social media monitoring f.​digital marketing g.​social media tool h.click-through rate i.​QR codes j.​vishing k.​social media platform l.​bookmarking site m.​microblog n.​engagement o.​social newssite p.​social media marketing q.​encryption r.online forum -​_____ refers to the percentage of people presented with a banner ad who click on it.

Marketers most often use a single social media platform to reach their target audience.

A company can use its advertising cost, site traffic, and conversion rate data to find out the cost to win each customer.

What is one of the top products sold online?

The goals of a social media marketing plan have to be flexible for marketers to be able to adapt to the changing conditions in the marketing environment.

Which of the following is a technology that secures a website by encrypting information and providing authentication?

Some of the most significant challenges facing e-business today involve the security of online monetary transactions and the protection of consumer privacy.

The conversion rate is a basic measurement of the percentage of visitors to a website who make purchases at the site.