Question 1

What kinds of information affecting the supply chain would be found in a data warehouse?

Accepted Answer

Students may propose a number ...

Question 2

A distribution center and a fulfillment center are one and the same.

Accepted Answer

A) True 
 B)False

Question 3

In addition to merchandise and payments, information flows throughout a supply chain. All of the following statements are a good characterization of the flow of information in a supply chain except

Accepted Answer

A)   a manufacturer will send and receive information from buyers, stores, and distribution centers.
B)   stores will send and receive information from manufacturers, buyers, distribution centers, and customers.
C)   distribution centers will send and receive information from stores and manufacturers.
D)   customers will send and receive information from stores and manufacturers.
E)   buyers will send and receive information from stores and manufacturers.

Question 4

What are the main challenges in managing a supply chain?

Accepted Answer

Students should be able to identify a nu...

Question 5

A distribution center is typically operated by

Accepted Answer

A)   the marketing department.
B)   vertically integrated consumer networks.
C)   retailers, manufacturers, or distribution specialists.
D)   wholesalers.
E)   electronic data interchange services.

Question 6

Felicia had just taken over her family's business after spending ten years in the marketing department of a large corporation. She met with a representative from one of her firm's biggest customers, who told her, "We should think about how we can make the pie bigger rather than fighting over the size of the slices." She had expected a more cutthroat approach rather than this call for a

Accepted Answer

A)   partnering relationship.
B)   shared mission statement.
C)   common marketing system.
D)   corporate vertical marketing system.
E)   linked supply chain.

Question 7

In vendor-managed inventory systems,

Accepted Answer

A)   corporations send information to retail customers, bypassing wholesalers and retailers.
B)   companies send information to cooperatives.
C)   customers send information to retailers.
D)   sales reps send sales information to the retailer.
E)   retailers send sales information to the manufacturer.

Question 8

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Accepted Answer

A)   supply chain
B)   direct marketing
C)   viral marketing
D)   wholesale marketing
E)   social media C

Question 9

Coastal Glass Company provides bottles to the major beverage companies in the United States. Coastal knows it needs to build partnering relationships with each of the beverage companies, and the beverage companies know that Coastal is important to them. What will both sides need to do to build and maintain a partnering relationship?

Accepted Answer

First, both sides need to build mutual t...

Question 10

A(n)  ________ is a 13-digit code retailers can use to track inventory.

Accepted Answer

A)   UPC
B)   CFPR
C)   pick ticket
D)   ASN
E)   EDI

Question 11

Having no intermediaries between the buyer and seller is a defining characteristic of a(n)  ________ marketing channel.

Accepted Answer

A)   indirect
B)   vertical
C)   horizontal
D)   simple
E)   direct

Question 12

Years ago, a hardware store had a sign that said, "If we don't have it, you don't need it." How is the implementation of a quick response system the complete opposite of this marketing philosophy?

Accepted Answer

The idea behind a quick response system ...

Question 13

In a corporate vertical marketing system,

Accepted Answer

A)   conflict tends to be a major problem.
B)   independent firms at different levels of the marketing channel join through contracts to obtain economies of scale and coordination to reduce conflict.
C)   there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
D)   independent firms join together formally to decide how the marketing channel will operate.
E)   participants-such as warehouses, transportation companies, and retail outlets-are typically owned by a parent company where potential conflict among segments of the channel is lessened. E

Question 14

Marketing channel relationships evolve when the parties have common goals.

Accepted Answer

A) True 
 B)False

Question 15

As a very small manufacturer of nutritional products for race horses, Horse Health Products Company maintained information using bookkeeping and inventory management software and communicated with customers through e-mail and fax. As its business expanded, Horse Health Products's owner began to consider creating an electronic data interchange. What could an EDI system do for his company?

Accepted Answer

An EDI system would allow the company to receive up-to-the-minute sales data, electronically initiate purchase orders for materials as needed, send and receive invoices, electronically check on order status, and receive returned merchandise documentation.

Question 16

A(n)  ________ is a supply chain whose members act like a unified system.

Accepted Answer

A)   vertical marketing system
B)   independent marketing system
C)   concentrated marketing system
D)   conventional marketing system
E)   strategic marketing system

Question 17

In an administered vertical marketing system,

Accepted Answer

A)   no individual participant has control over the others, since a third-party administrator oversees the entire supply chain.
B)   independent firms at different levels of the marketing channel join through contracts to obtain economies of scale and coordination to reduce conflict.
C)   there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
D)   independent firms join together formally to decide as a group how the marketing channel will operate.
E)   participants-such as warehouses, transportation companies, and retail outlets-are typically owned by a parent company to ensure harmonious relations throughout the supply chain.

Question 18

Marketing channel management adds value because it gets products to customers efficiently, quickly, and at low cost.

Accepted Answer

A) True 
 B)False

Question 19

TT TOYS manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys'

Accepted Answer

A)   supply chain.
B)   corporate vertical marketing system.
C)   distribution center.
D)   CFPR.
E)   voluntary chain.

Question 20

Where does the value for the consumer lie in the supply chain?

Accepted Answer

Each participant in the supply chain add...

Exam 15: Supply Chain and Channel Management

What kinds of information affecting the supply chain would be found in a data warehouse?

Correct Answer
verified
Students may propose a number ...
View Answer

A distribution center and a fulfillment center are one and the same.

Correct Answer
verified

In addition to merchandise and payments, information flows throughout a supply chain. All of the following statements are a good characterization of the flow of information in a supply chain except

Correct Answer
verified

What are the main challenges in managing a supply chain?

Correct Answer
verified
Students should be able to identify a nu...
View Answer

A distribution center is typically operated by

Correct Answer
verified

Correct Answer
verified

In vendor-managed inventory systems,

Correct Answer
verified

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Correct Answer
verified
C

Correct Answer
verified
First, both sides need to build mutual t...
View Answer

A(n) ________ is a 13-digit code retailers can use to track inventory.

Correct Answer
verified

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) ________ marketing channel.

Correct Answer
verified

Years ago, a hardware store had a sign that said, "If we don't have it, you don't need it." How is the implementation of a quick response system the complete opposite of this marketing philosophy?

Correct Answer
verified
The idea behind a quick response system ...
View Answer

In a corporate vertical marketing system,

Correct Answer
verified
E

Marketing channel relationships evolve when the parties have common goals.

Correct Answer
verified

Correct Answer
verified
An EDI system would allow the company to receive up-to-the-minute sales data, electronically initiate purchase orders for materials as needed, send and receive invoices, electronically check on order status, and receive returned merchandise documentation.

A(n) ________ is a supply chain whose members act like a unified system.

Correct Answer
verified

In an administered vertical marketing system,

Correct Answer
verified

Marketing channel management adds value because it gets products to customers efficiently, quickly, and at low cost.

Correct Answer
verified

TT TOYS manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys'

Correct Answer
verified

Where does the value for the consumer lie in the supply chain?

Correct Answer
verified
Each participant in the supply chain add...
View Answer

Exam 15: Supply Chain and Channel Management

What kinds of information affecting the supply chain would be found in a data warehouse?

Correct AnswerverifiedStudents may propose a number ...View AnswerShow Answer

A distribution center and a fulfillment center are one and the same.

Correct AnswerverifiedShow Answer

In addition to merchandise and payments, information flows throughout a supply chain. All of the following statements are a good characterization of the flow of information in a supply chain except

Correct AnswerverifiedShow Answer

What are the main challenges in managing a supply chain?

Correct AnswerverifiedStudents should be able to identify a nu...View AnswerShow Answer

A distribution center is typically operated by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In vendor-managed inventory systems,

Correct AnswerverifiedShow Answer

A ________ program is a promotional strategy that encourages people to pass along a marketing message to other potential consumers.

Correct AnswerverifiedC

Correct AnswerverifiedFirst, both sides need to build mutual t...View AnswerShow Answer

A(n) ________ is a 13-digit code retailers can use to track inventory.

Correct AnswerverifiedShow Answer

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) ________ marketing channel.

Correct AnswerverifiedShow Answer

Years ago, a hardware store had a sign that said, "If we don't have it, you don't need it." How is the implementation of a quick response system the complete opposite of this marketing philosophy?

Correct AnswerverifiedThe idea behind a quick response system ...View AnswerShow Answer

In a corporate vertical marketing system,

Correct AnswerverifiedE

Marketing channel relationships evolve when the parties have common goals.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedAn EDI system would allow the company to receive up-to-the-minute sales data, electronically initiate purchase orders for materials as needed, send and receive invoices, electronically check on order status, and receive returned merchandise documentation.

A(n) ________ is a supply chain whose members act like a unified system.

Correct AnswerverifiedShow Answer

In an administered vertical marketing system,

Correct AnswerverifiedShow Answer

Marketing channel management adds value because it gets products to customers efficiently, quickly, and at low cost.

Correct AnswerverifiedShow Answer

TT TOYS manufactures toys. The company recently started buying paint for its toys from a Chinese firm. This Chinese company is part of TT Toys'

Correct AnswerverifiedShow Answer

Where does the value for the consumer lie in the supply chain?

Correct AnswerverifiedEach participant in the supply chain add...View AnswerShow Answer

Correct Answer
verified
Students may propose a number ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Students should be able to identify a nu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
C

Correct Answer
verified
First, both sides need to build mutual t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The idea behind a quick response system ...
View Answer

Correct Answer
verified
E

Correct Answer
verified

Correct Answer
verified
An EDI system would allow the company to receive up-to-the-minute sales data, electronically initiate purchase orders for materials as needed, send and receive invoices, electronically check on order status, and receive returned merchandise documentation.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Each participant in the supply chain add...
View Answer