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Exam 4: Conscious Marketing, Corporate Social Responsibility, and Ethics

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Question 51

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A common view in today's business climate is that the only responsibility of a business is to its shareholders, so its only purpose is to make a profit.

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Question 52

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When making decisions, managers often have to decide between doing what is beneficial for the firm in the short term, and what is beneficial for both the firm and society in the long term. To address this conflict, a firm must

A) evaluate its quarterly profit statement from an ethics standpoint.
B) cut back on staff and staff benefits to meet the firm's immediate, short-term goals.
C) develop a short-terms solution to meet the long-term needs of society.
D) align the short-term goals of each employee with the long-term, overriding goals of the firm.
E) continue to adhere to all the legal standards set forth by the industry.

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Question 53

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After a series of embarrassing and unprofessional actions by her marketing team, Ming wants to ethically align personal and corporate goals within her firm. What general and specific actions will she need to take?

Jacinta has just learned that a brand of clothing she has been selling for years in her store is being made by workers in sweatshops, who work under inhumane working conditions and are paid subsistence wages. Which of the questions in the ethical decision-making metric will most likely affect her decision to discontinue the brand?

All of the following statements regarding corporate social responsibility are true except

Every year, General Mills issues a report discussing how the firm has performed against its own standards of conscious marketing. This report is part of General Mills' ________ phase of its strategic marketing planning process.

All of the following tests are included in the ethical decision-making metric except

The sale of environmentally damaging products made by child labor evokes which conscious marketing principle?

In the ethical decision-making metric, the question that asks "Would I want the person I admire most to see me doing this?" applies to the

As stated in your text, conscious marketing encompasses four overriding principles. Which do you feel is the most important, and why?

How might a technology company like Apple ensure that it behaves in a socially responsible way toward its employees?

Walmart engages in CSR programs across its triple bottom line: by committing to reduce its carbon footprint, donating more than $1 billion in cash and in-kind items to charitable causes per year, and maintaining strong profits.

After a firm has identified the various stakeholders and their issues and gathered the available data, all parties relevant to the decision should engage in brainstorming and evaluating alternatives. ________ then review and refine these alternatives, and choose a course of action.

Identify how a company might evaluate whether or not to support the United Way, a program that collects donations and distributes them to a wide range of charities.

Imagine the use (or misuse) of data collected from consumers by a marketing research firm. One of the issues that might arise is the way the data are collected. At what step in the framework for ethical decision making would this issue be identified by the marketing research firm?

What is the difference between government regulation of business and corporate social responsibility?

If Melissa decides to sell the best ice cream on earth, and intends to establish a strong ethical climate in her organization, during which phase of the strategic marketing planning process should she introduce ethical considerations?

During the ________ phase of the strategic marketing planning process, marketers utilize systems to check whether each conscious marketing issue raised in earlier phases was addressed.

CSR can be described as context-specific actions and policies, taking stakeholders' expectations into account, to achieve what is referred to as the triple bottom line. The triple bottom line includes ________ performance.

Elena is the CEO of a small manufacturing firm. She is concerned with meeting the investment objectives of the firm's shareholders, which are at odds with the firm's CSR programs. Deep down, Elena's main concern is making sure the firm achieves a profit, which reflects an attitude that