Exam 13: Retailing and Wholesaling

A) QVC, HSN, and Evine.
B) Shop at Home, QVC, and HSN.
C) Direct Shopper, Shop at Home, and ShopNBC.
D) ValueVision, Shop at Home, and QVC.
E) Shop America, Direct shopper, and J.S. Global.

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A) They can create customer value by providing a fast and convenient means of making a purchase.
B) They can serve as an element of a multichannel strategy designed to encourage consumers to visit a website, a social media page, or even a store.
C) Their paper costs and postal rates have declined, making them less expensive to send.
D) They can eliminate the cost of a store and clerks.
E) They can improve marketing efficiency through segmentation and targeting.

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A) products, services, promotions, and retail communication.
B) promotions, publicity, and press releases.
C) retail pricing, store location, retail communication, and merchandise.
D) physical environment, people, process, and productivity.
E) direct mail, online stores, traditional stores, and outlet stores.

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A) the possibility of the U.S. Postal Service reducing delivery to five days a week
B) higher paper costs, an increase in postage rates, and the possibility of the U.S. Postal Service reducing delivery to five days a week
C) the growing interest in do-not-mail legislation
D) the concern for "green" mailings and catalogs
E) the growing influence of television home shopping

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A) fitness trackers
B) drones
C) hoverboards
D) smart glasses
E) biometric scanners

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A) cash and carry wholesalers.
B) truck jobbers.
C) rack jobbers.
D) drop shippers.
E) manufacturer's representatives.

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In setting prices for merchandise, retai...

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A) purchase a franchise membership.
B) become a subsidiary of a larger supermarket chain such as Kroger.
C) join a professional merchant association and hire food brokers to negotiate lower prices for produce and dry goods.
D) create a grocery networking system to exchange coupon vouchers.
E) participate in a retailer-sponsored cooperative with other independent grocers.

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A) displaying merchandise throughout a store rather than keeping all similar items together in rows on a shelf or point-of-purchase displays.
B) offering several unrelated product lines in a single store.
C) changing the position in which items are displayed in a store to create customer interest in a variety of product lines.
D) offering several related product lines in multiple stores.
E) offering several related product lines in a single store.

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A) single-price stores
B) value retail centers
C) online retailers
D) business district retailers
E) convenience stores

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A) brokering agent.
B) cash and carry wholesaler.
C) manufacturer's sales office.
D) manufacturer's branch office.
E) merchant wholesaler.

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A) direct selling and telemarketing
B) direct-mail and telemarketing
C) telemarketing and online retailing
D) online retailing and direct-mail
E) direct-mail and direct selling

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A) Hannah's Hardware uses a rack jobber for its hammers.
B) Fiona's Floral uses a truck jobber for its cut roses.
C) Sam's Coal Country uses a truck jobber for its subway cars.
D) Shayna's Superior Supplies uses a desk jobber for its staplers.
E) Josh's Jackhammers uses a rack jobber for its hard hats.

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Off-price retailing involves selling bra...

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A) one-price stores
B) single-brand retailers
C) supermarkets
D) catalog retailers
E) general stores

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A) early growth
B) accelerated development
C) decline
D) maturity
E) early growth and maturity

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A) retailer-sponsored cooperatives, wholesaler-sponsored voluntary chains, and franchises.
B) dual ownership agreements, industry consortiums, and nonbinding cooperatives.
C) wholesaler-sponsored voluntary chains, nonbinding cooperatives, and franchises.
D) dual ownership agreements, industry consortiums, and multinational cartels.
E) nonbinding, binding, and in perpetuity.

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A) marked up.
B) marked down.
C) off-priced.
D) value-subtracted.
E) maintained.

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