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Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact are referred to as


A) integrated marketing systems.
B) horizontal marketing systems.
C) vertical marketing systems.
D) functional marketing systems.
E) cooperative marketing systems.

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CPW (Cereals Partners Worldwide) is a ________ designed from the start to be a global business. It joined the cereal manufacturing and marketing capability of General Mills with the distribution clout of Nestlé.


A) dual distribution partnership
B) multichannel distribution system
C) cooperative distribution channel
D) strategic channel alliance
E) bilateral trade cooperative

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Tiffany & Co. manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide. Tiffany & Co. practices


A) backward integration.
B) forward integration.
C) vertical integration.
D) joint venturing.
E) horizontal integration.

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Indirect channels for consumer products


A) occur when one firm's marketing channels are used to sell another firm's products.
B) include producers and end users dealing directly with each other.
C) include intermediaries that are between the producer and consumer and perform numerous channel functions.
D) are arrangements whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
E) occurs when a retailer sells its product in a store and on the Internet.

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Intermediaries perform facilitating function activities, which assist producers in making products and services more attractive to buyers. These activities include


A) producing, assembling, and distributing.
B) transportation and distribution.
C) buying, selling, and risk-taking.
D) assorting, sorting, and storing.
E) financing, grading, and marketing information and research.

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In some instances, firms pair multiple channels with a multibrand strategy. The purpose of this strategy is to ________ of the firm's family brand and differentiate its marketing channels.


A) create greater perceived value
B) maximize channel profits
C) minimize cannibalization
D) generate awareness
E) create a "backup" channel

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The most indirect marketing channel is employed where many intermediaries are used to help coordinate the distribution of the product. Which of the following products would most likely be marketed using this kind of channel?


A) Aspen dental services
B) Toyota automobiles
C) Leslie pool supplies
D) Jaipur rugs made in India
E) Hershey's candy bars

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________ seeks to leverage the value-adding capabilities of both electronic marketing and traditional delivery. Catalogs can serve as shopping tools for online purchasing, and websites can help consumers do their homework before visiting a store.


A) Direct marketing
B) Indirect marketing
C) Intensive marketing
D) Multichannel marketing
E) Automated marketing

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Channel conflict that arises when one member bypasses another member and sells or buys products directly is referred to as


A) horizontal conflict.
B) channel circumvention.
C) lateral conflict.
D) disintermediation.
E) dual distribution.

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Distributor is


A) an imprecise term for intermediaries that perform a variety of distribution functions, including selling, maintaining inventories, extending credit, and so on.
B) the term for an intermediary that sells only to manufacturers.
C) the term for an intermediary that takes possession of a product, alters it in some way, and then sells it to the ultimate consumer.
D) the term for an intermediary that sells only to consumers.
E) the term for an intermediary that sells only to other intermediaries.

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Cessna is considered the volume leader in the executive jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna


A) does not fall under the jurisdiction of any federal regulatory agency.
B) owns several of the entities that would make up the traditional marketing channel.
C) has eliminated economies of scale.
D) has achieved a high level of social responsibility.
E) uses outsourcing for all component parts and materials.

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________ exists when a franchisor licenses individuals or firms to dispense a service under a trade name and specific guidelines.


A) A service-sponsored retail franchise system
B) A manufacturer-sponsored wholesale franchise system
C) A manufacturer-sponsored retail franchise system
D) An administered vertical marketing system
E) A service-sponsored franchise system

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Cross-docking is most closely related to


A) efficient supply chains.
B) intermodal transportation.
C) responsive supply chains.
D) reverse logistics.
E) exclusive distribution.

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Which of the following statements regarding corporate vertical marketing systems is most accurate?


A) Corporate vertical marketing systems can use either forward integration or backward integration but not both.
B) Corporate vertical marketing systems increase distribution costs.
C) Corporate vertical marketing systems increase investment but decrease fixed costs.
D) Corporate vertical marketing systems are only effective with low-end consumer products.
E) Corporate vertical marketing systems offer more control over supply sources or resale of products.

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Reverse logistics refers to


A) the collection of used goods donated to nonprofit organizations by ultimate consumers to be restored, cleaned, repaired, and resold back to ultimate consumers.
B) deconstructing products that failed to pass quality inspection standards on the production line and reusing workable parts instead of throwing out the entire unit.
C) the process of reclaiming recyclable and reusable materials, returns, and reworks from the point of consumption or use for repair, remanufacturing, redistribution, or disposal.
D) organizing a cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements.
E) the donation of old or broken automobiles to nonprofit organizations that can be recycled or turned into scrap with the profits applied to the organization's operating expenses.

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The four most popular types of franchise arrangements are


A) service-sponsored franchise systems, service-sponsored retail franchise systems, manufacturer-sponsored wholesale franchise systems, and manufacturer-sponsored retail franchise systems.
B) service-sponsored retail franchise systems, corporate vertical marketing systems, wholesaler-sponsored voluntary chains, and service-sponsored franchise systems.
C) manufacturer-sponsored wholesale franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
D) manufacturer-sponsored retail franchise systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.
E) administered vertical marketing systems, service-sponsored retail franchise systems, corporate vertical marketing systems, and wholesaler-sponsored voluntary chains.

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When one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals, it is referred to as


A) distributor dissension.
B) marketing channel discord.
C) partnership divergence.
D) channel conflict.
E) channel dissonance.

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Which of the following is an example of communication between buyer and supplier?


A) disintermediation
B) selective distribution
C) reverse logistics
D) forward integration
E) order status reports

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The objective of logistics management in a customer-driven supply chain is to minimize logistics costs while


A) satisfying suppliers.
B) maximizing profits.
C) maximizing supply chain membership.
D) delivering the appropriate level of customer service.
E) maximizing supply chain inefficiency.

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Within the context of a supply chain, ________ is the ability of a logistics system to satisfy users in terms of time, dependability, communication, and convenience.


A) quick response
B) customer service
C) distribution management
D) efficient consumer response
E) lead time

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