Question 1

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Accepted Answer

A)   product mix.
B)   stock keeping units.
C)   product category.
D)   product class.
E)   marketing category.

Question 2

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Accepted Answer

A)   iPod.
B)   iCloud.
C)   iCar.
D)   iPad.
E)   CarPlay.

Question 3

Industrial services are support products that include items such as

Accepted Answer

A)   stationery, paper clips, and brooms.
B)   tools and office equipment.
C)   buildings and fixed equipment.
D)   raw materials and component parts.
E)   maintenance, repair, and legal services.

Question 4

How is inventory of services different from that of products?

Accepted Answer

A)   Time is less important to customers of services than customers of products.
B)   Only service inventory can be reduced through more efficient movement of products.
C)   There are larger costs associated with the handling of service inventory.
D)   Unlike goods providers, the service provider is often unavailable when there is a demand for the service.
E)   Service inventory costs are related to idle production capacity rather than storage or perishability.

Question 5

Figure 9-1
-According to Figure 9-1 above, column C would represent which type of product?

Accepted Answer

A)   shopping
B)   convenience
C)   specialty
D)   prestige
E)   unsought

Question 6

Services can be classified according to whether the

Accepted Answer

A)   provider is national or global in its reach.
B)   provider uses independent contractors or not.
C)   provider is privately owned or publicly owned.
D)   provider allows franchising or not.
E)   service is provided by business firms, nonprofit organizations, or government agencies.

Question 7

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

Accepted Answer

The intangibility of services means that...

Question 8

The three categories for equipment-based services are

Accepted Answer

A)   unskilled labor, those operated by relatively unskilled operators, and automated (self-serve) .
B)   professionals, those operated by relatively unskilled operators, and automated (self-serve) .
C)   automated (self-serve) , those operated by relatively unskilled operators, and those operated by skilled operators.
D)   unskilled labor, skilled labor, and professionals.
E)   those operated by skilled operators, unskilled labor, and professionals.

Question 9

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Accepted Answer

A)   the first Apple iPhone
B)   Atari, the first video game system
C)   Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)   Dragon Naturally Speaking voice-recognition software
E)   Naturalpoint Trakir, which replaces the computer mouse by tracking head movements

Question 10

Which of the following is considered a service?

Accepted Answer

A)   a presidential candidate
B)   a bicycle
C)   a taco
D)   a marathon
E)   environmentalism

Question 11

Simulated test markets (STMs)  are often run in shopping malls where consumers are

Accepted Answer

A)   asked how much a person is willing to pay for an unfamiliar item.
B)   asked whether they saw the firm's advertising campaign.
C)   questioned about how often they are likely to shop in that particular location.
D)   asked to identify differences between the consumer's behavioral intention and actual behavior regarding a firm's new product.
E)   shown the product or the product concept and are asked about usage, reasons for purchase, and important product attributes.

Question 12

Which of the following is an example of a product line?

Accepted Answer

A)   Listerine mouthwash
B)   Zephyrhills natural spring water in eight-ounce bottles
C)   The Yellow Pages for Gainesville, Florida
D)   Alex and Ani bracelets
E)   Samsung Galaxy Edge S9

Question 13

Figure 9-2
-Consider Figure 9-2 above. Services can be classified by their method of delivery. Box B represents

Accepted Answer

A)   equipment-based services.
B)   technology-based services.
C)   fee-based services.
D)   people-based services.
E)   nonprofit services.

Question 14

For shopping products, the consumer

Accepted Answer

A)   purchases the items frequently, conveniently, and with a minimum of effort.
B)   compares several alternatives on criteria such as price, quality, or style.
C)   makes a special effort to search out and buy the items.
D)   does not know about the items or knows about them but does not initially buy them.
E)   buys the items as a result of buying other consumer products, such as impulse purchases.

Question 15

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   development
E)   new-product strategy development

Question 16

Figure 9-3
-According to Figure 9-3 above, column C represents a

Accepted Answer

A)   continuous innovation.
B)   discontinuous innovation.
C)   dynamically continuous innovation.
D)   spontaneous innovation.
E)   simultaneous innovation.

Question 17

Marketing Dashboard Map
-The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Accepted Answer

A)   commercialization process.
B)   SWOT process.
C)   business prospect development cycle.
D)   opportunity stage gate sequence.
E)   new-product development process.

Question 18

A full-scale operating model of the product or service under development is referred to as a

Accepted Answer

A)   sample.
B)   framework.
C)   template.
D)   prototype.
E)   blueprint.

Question 19

A product can be classified as new if it ________ from existing products.

Accepted Answer

A)   is functionally different
B)   is different in color
C)   is different in its packaging
D)   is different in price
E)   requires a different distribution channel

Question 20

Products that usually last over many uses, such as cars and appliances, are referred to as

Accepted Answer

A)   endurable goods.
B)   nondisposable goods.
C)   imperishable goods.
D)   reliable products.
E)   durable goods.

Exam 9: Developing New Products and Services

How is inventory of services different from that of products?

Correct AnswerverifiedShow Answer

Which of the following is an example of a product line?

Correct AnswerverifiedShow Answer

For shopping products, the consumer

Correct AnswerverifiedShow Answer

Figure 9-3 -According to Figure 9-3 above, column C represents a

Correct AnswerverifiedShow Answer

A full-scale operating model of the product or service under development is referred to as a

Correct AnswerverifiedShow Answer

Newman's Own is a company that gives all of its profits to charities. The company produces popcorn, salsa, pasta sauces, and salad dressings under the Newman's Own brand name. These product lines comprise the company's

Correct AnswerverifiedShow Answer

Products that usually last over many uses, such as cars and appliances, are referred to as

Correct AnswerverifiedShow Answer

What does it mean when we say services are intangible? How do marketers of services overcome the problems associated with intangibility?

Correct AnswerverifiedThe intangibility of services means that...View AnswerShow Answer

At the time of its introduction, which of the following products was the best example of a continuous innovation?

Correct AnswerverifiedShow Answer

The three categories for equipment-based services are

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the

Correct AnswerverifiedShow Answer

A product can be classified as new if it ________ from existing products.

Correct AnswerverifiedShow Answer

Industrial services are support products that include items such as

Correct AnswerverifiedShow Answer

Simulated test markets (STMs) are often run in shopping malls where consumers are

Correct AnswerverifiedShow Answer

Figure 9-1 -According to Figure 9-1 above, column C would represent which type of product?

Correct AnswerverifiedShow Answer

In which stage of the new-product development process is a SWOT analysis used to identify the strategic role the new product might serve in the firm's business portfolio?

Correct AnswerverifiedShow Answer

Services can be classified according to whether the

Correct AnswerverifiedShow Answer

Which of the following is considered a service?

Correct AnswerverifiedShow Answer

Figure 9-2 -Consider Figure 9-2 above. Services can be classified by their method of delivery. Box B represents

Correct AnswerverifiedShow Answer

The Apple innovation that leading car manufacturers are incorporating into their offerings that allows users to make calls, listen to music, and access messages by voice or touch while driving is referred to as

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The intangibility of services means that...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified