Question 1

Marketing Dashboard Map
-There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   market testing
D)   pre-launch
E)   development

Question 2

Feature bloat is

Accepted Answer

A)   an exaggeration of a product's performance capabilities.
B)   the overcharging in price for a minor product enhancement.
C)   the requirement of having consumers learn new behaviors with a continuous innovation.
D)   an excessive number of product functions that overwhelms consumers with unnecessary complexity.
E)   the increase in package size when adding more content or making a product larger (the mega phenomenon) .

Question 3

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Accepted Answer

A)   a continuous innovation.
B)   a discontinuous innovation.
C)   an evolutionary innovation.
D)   a disruptive innovation.
E)   a dynamically continuous innovation.

Question 4

In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.

Accepted Answer

A)   market testing
B)   screening and evaluation
C)   business analysis
D)   development
E)   commercialization

Question 5

Describe the different ways to define a product as new.

Accepted Answer

The term new in relation to a new produc...

Question 6

The ________ stage of the new-product process includes an examination of the technical feasibility for the product, such as 3M determining that the firm's micro-replication technology (the 3,000 tiny gripping fingers per square inch)  could be used to improve the gripping power of batting or work gloves.

Accepted Answer

A)   development
B)   Stage-Gate
C)   idea generation
D)   business analysis
E)   screening and evaluation

Question 7

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Accepted Answer

A)   business analysis
B)   screening and evaluation
C)   new-product strategy development
D)   development
E)   every stage with the exception of new-product strategy development

Question 8

Variations of a product (shape, configuration)  within a product class are referred to as the

Accepted Answer

A)   product form.
B)   product item.
C)   product line.
D)   product class.
E)   product mix.

Question 9

Goods can be divided into ________ goods and ________ goods.

Accepted Answer

A)   functional; aesthetic
B)   required; desired
C)   tactile; conceptual
D)   durable; nondurable
E)   product; service

Question 10

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Accepted Answer

A)   installations
B)   finished goods
C)   supplies
D)   industrial services
E)   raw materials

Question 11

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Accepted Answer

A)   brainstorming.
B)   groupthink.
C)   outsourcing.
D)   crowdsourcing.
E)   NIH method.

Question 12

Intangibility, inconsistency, inseparability, and inventory are referred to as the

Accepted Answer

A)   service mix.
B)   four I's of services.
C)   service matrix.
D)   service program.
E)   service continuum.

Question 13

Less than ________ of new consumer packaged goods (CPG)  exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Accepted Answer

A)   3 percent
B)   10 percent
C)   17 percent
D)   28 percent
E)   35 percent

Question 14

Concept tests are part of which stage in the new-product development process?

Accepted Answer

A)   development
B)   screening and evaluation
C)   idea generation
D)   new-product strategy development
E)   business analysis

Question 15

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Accepted Answer

A)   generate awareness among consumers.
B)   advertise benefits to consumers that stress points of differentiation.
C)   educate consumers about new consumption patterns through personal selling.
D)   obtain widespread distribution in multiple channels.
E)   stress price differentials from competitors' products.

Question 16

Among business products, support products that include tools and office equipment are referred to as

Accepted Answer

A)   installations.
B)   supplies.
C)   raw materials.
D)   accessory equipment.
E)   components.

Question 17

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Accepted Answer

A)   a utility bundle.
B)   a product.
C)   a service.
D)   an idea.
E)   merchandise.

Question 18

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Accepted Answer

A)   product line.
B)   product item.
C)   product mix.
D)   product industry.
E)   product class.

Question 19

Services can be classified according to whether they are

Accepted Answer

A)   national or global.
B)   independent contractors.
C)   privately owned or publicly owned.
D)   delivered by people or equipment.
E)   owned by individuals or corporations.

Question 20

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Accepted Answer

A)   intangibility of services.
B)   incongruity of services.
C)   inseparability of services.
D)   inflexibility of services.
E)   interdependence of services.

Exam 9: Developing New Products and Services

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Correct Answer
verified

Concept tests are part of which stage in the new-product development process?

Correct Answer
verified

Describe the different ways to define a product as new.

Correct Answer
verified
The term new in relation to a new produc...
View Answer

Intangibility, inconsistency, inseparability, and inventory are referred to as the

Correct Answer
verified

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Correct Answer
verified

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Correct Answer
verified

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Correct Answer
verified

Correct Answer
verified

Among business products, support products that include tools and office equipment are referred to as

Correct Answer
verified

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Correct Answer
verified

Marketing Dashboard Map -There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Correct Answer
verified

In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.

Correct Answer
verified

Services can be classified according to whether they are

Correct Answer
verified

Goods can be divided into goods and goods.

Correct Answer
verified

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Correct Answer
verified

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Correct Answer
verified

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Correct Answer
verified

Feature bloat is

Correct Answer
verified

Variations of a product (shape, configuration) within a product class are referred to as the

Correct Answer
verified

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Correct Answer
verified

Exam 9: Developing New Products and Services

An assessment of the "business fit" of the proposed new product, from whether it can be economically produced to the marketing strategy needed to have it succeed, takes place during which stage of the new-product development process?

Correct AnswerverifiedShow Answer

Concept tests are part of which stage in the new-product development process?

Correct AnswerverifiedShow Answer

Describe the different ways to define a product as new.

Correct AnswerverifiedThe term new in relation to a new produc...View AnswerShow Answer

Intangibility, inconsistency, inseparability, and inventory are referred to as the

Correct AnswerverifiedShow Answer

Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of

Correct AnswerverifiedShow Answer

Consumers have more difficulty evaluating services than they do products; the difficulty results from the

Correct AnswerverifiedShow Answer

An extremely large machine for producing sheet metal from steel ingots would be classified as which kind of business product?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Among business products, support products that include tools and office equipment are referred to as

Correct AnswerverifiedShow Answer

Less than ________ of new consumer packaged goods (CPG) exceed first-year sales of $50 million-the benchmark of a successful CPG launch.

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -There are seven stages of the new-product development process. Right before commercialization is stage 6, which is the ________ stage.

Correct AnswerverifiedShow Answer

In the new-product process, product ideas that survive the business analysis stage proceed to the ________ stage.

Correct AnswerverifiedShow Answer

Services can be classified according to whether they are

Correct AnswerverifiedShow Answer

Goods can be divided into ________ goods and ________ goods.

Correct AnswerverifiedShow Answer

During a recent shopping trip to Target, Carlie noticed that the store offered many Glad products, including many different types of trash bags and a large variety of food storage containers. For Glad, each of these two product groupings is an example of a

Correct AnswerverifiedShow Answer

A good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value is referred to as

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a discontinuous innovation would most likely be to

Correct AnswerverifiedShow Answer

Feature bloat is

Correct AnswerverifiedShow Answer

Variations of a product (shape, configuration) within a product class are referred to as the

Correct AnswerverifiedShow Answer

Generating insights leading to marketing actions based on massive numbers of people's ideas is called

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The term new in relation to a new produc...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Goods can be divided into goods and goods.

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified