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A firm can benefit from high switching costs, even when rivals offer free products.

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_____, also known as the Industry and Competitive Analysis, is a popular framework for examining a firm's competitive environment.

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Porter's f...

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A(n) _____ is the symbolic embodiment of all the information connected with a product or service.


A) trademark
B) copyright
C) patent
D) brand
E) advertisement

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According to Porter, strategy is fundamentally about being _____.


A) different
B) efficient
C) superior
D) scalable
E) profitable

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Which of the following is a source of bargaining power of buyers?


A) Greater choice of products
B) High switching costs
C) Loyalty programs
D) Network effects
E) Unique and highly differentiated products

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Consumers buying commodities are highly _____ since they have so many similar choices.


A) quality-conscious
B) price-focused
C) brand-driven
D) technologically discriminating
E) loyal

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List the various components of a value chain and give a brief description of each of them.

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The value chain is the "set of activitie...

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The degree to which complete information is available is known as _____.


A) information assurance
B) data proximity
C) operational alertness
D) price transparency
E) data consolidation

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_____ Law is said to be at play when the value of a product or service increases as its number of users expands.


A) Amdahl's
B) Turing's
C) Zuckerberg's
D) Metcalfe's
E) Moore's

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A salesperson's ability to effectively bargain with his/her consumers is called viral marketing.

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Which of the following is one of Porter's five forces?


A) Availability of coopetitors in the market
B) Total cost of ownership
C) Purchasing power parity of consumers
D) Threat of new entrants
E) Strength of intellectual property laws

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Cisco's acquisition of Pur Digital, makers of the Flip video camera line, was largely considered a flop because comparable technology soon became a feature in other popular consumer electronics products.

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A trademark is the symbolic embodiment of all the information connected with a product or service of a firm.

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_____ are products or services that are nearly identically offered from multiple vendors.

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Uber is an example of a business model that has strengthened the bargaining power of suppliers (cab drivers) with respect to middlemen who took a cut of their services (e.g. cab companies).

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More recently, Apple has leveraged its _____ platform as a distribution channel to launch a new subscription service. Just nine months after launching the Apple Music, the firm had attracted over 13 million paying subscribers to its streaming service..

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How does FreshDirect leverage an imitation-resistant value chain to repel rivals?

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When we compare FreshDirect's value chai...

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Leveraging consumers to promote a product or service is known as _____.


A) straddling
B) affiliating
C) long tailing
D) crowdsourcing
E) viral marketing

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Which of the following represents one of the primary components of the value chain?


A) Outbound logistics
B) Firm infrastructure
C) Human resource management
D) Research and development
E) Procurement

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Time and technology can be enablers for competitive advantage. Explain this statement.

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Even though barriers to entry for tech-c...

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