Question 1

_____ measure(s) the size of television audiences in various markets.

Accepted Answer

A)  The Survey Research Center at the University of Michigan
B)  The United Nations
C)  J.D.Power & Associates
D)  The U.S.Census Bureau
E)  The Nielsen ratingsF) A) and E)
G) C) and E)

Question 2

A researcher should always try to collect primary data first to save time.

Accepted Answer

A) True 
 B)False

Question 3

A private,internal Web site accessible only to a firm's employees is known as a(n)_____.

Accepted Answer

The answer of A private,internal Web site accessible only to...

Question 4

_____ questions are easier to tabulate than _____ questions.

Accepted Answer

Closed-end...

Question 5

Gathering information about competitors through spying is known as _____.

Accepted Answer

industrial...

Question 6

The advantage of market research is that it:

Accepted Answer

A)  can be expensive.
B)  takes time.
C)  can help make a good decision.
D)  is infallible.
E)  is always done.F) B) and D)
G) A) and B)

Question 7

Competitive intelligence involves gathering information on a regular,ongoing basis to stay in touch with _____.

Accepted Answer

what's hap...

Question 8

The Economist is an example of a(n)_____ that provides a company with market intelligence.

Accepted Answer

The answer of The Economist is an example of a(n)_____...

Question 9

Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding. Utilizing _____ would prove to be most effective for this assignment.

Accepted Answer

A)  in-depth interviews
B)  primary data
C)  secondary data
D)  Nielsen ratings
E)  industrial espionageF) C) and E)
G) B) and E)

Question 10

Word associations are a type of:

Accepted Answer

A)  case study.
B)  projective technique.
C)  focus group.
D)  sampling.
E)  ethnographic research.F) All of the above
G) B) and E)

Question 11

Tom's internship position involves reading trade magazines and economic data to educate himself and his boss about market trends. Tom is involved in _____.

Accepted Answer

A)  sentiment analysis
B)  industrial espionage
C)  intranet extraction
D)  market intelligence
E)  data system miningF) D) and E)
G) A) and B)

Question 12

Exploratory research includes:

Accepted Answer

A)  examining cause-and-effect relationships.
B)  depth interviews and projective techniques.
C)  gathering numbers.
D)  measuring people's involuntary physical responses.
E)  measuring responses to advertising.F) D) and E)
G) All of the above

Question 13

List and describe the six basic elements of a research report.

Accepted Answer

1)Title Page-Explains what the report is...

Question 14

List and briefly describe the marketing research process.

Accepted Answer

1)Define the Problem-Look at the symptom...

Question 15

An example of a primary data resource is:

Accepted Answer

A)  syndicated research.
B)  internal records.
C)  marketing intelligence.
D)  an in-depth interview.
E)  J.D.Power & Associates.F) C) and D)
G) A) and D)

Question 16

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

Accepted Answer

A) True 
 B)False

Question 17

Market research is the process of researching a specific market to determine its _____ and _____.

Accepted Answer

The answer of Market research is the process of researching...

Question 18

Information Resources Inc.serves as a marketing research aggregator.

Accepted Answer

A) True 
 B)False

Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

Information Resources Inc.serves as a marketing research aggregator.

Correct Answer
verified

Market research is the process of researching a specific market to determine its _ and _.

Correct Answer
verified

A private,internal Web site accessible only to a firm's employees is known as a(n)_____.

Correct Answer
verified

_ questions are easier to tabulate than _ questions.

Correct Answer
verified
Closed-end...
View Answer

Word associations are a type of:

Correct Answer
verified

The Economist is an example of a(n)_____ that provides a company with market intelligence.

Correct Answer
verified

A researcher should always try to collect primary data first to save time.

Correct Answer
verified

Exploratory research includes:

Correct Answer
verified

Gathering information about competitors through spying is known as _____.

Correct Answer
verified
industrial...
View Answer

The advantage of market research is that it:

Correct Answer
verified

List and describe the six basic elements of a research report.

Correct Answer
verified
1)Title Page-Explains what the report is...
View Answer

Competitive intelligence involves gathering information on a regular,ongoing basis to stay in touch with _____.

Correct Answer
verified
what's hap...
View Answer

_____ measure(s) the size of television audiences in various markets.

Correct Answer
verified

Tom's internship position involves reading trade magazines and economic data to educate himself and his boss about market trends. Tom is involved in _____.

Correct Answer
verified

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

Correct Answer
verified

Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding. Utilizing _____ would prove to be most effective for this assignment.

Correct Answer
verified

An example of a primary data resource is:

Correct Answer
verified

List and briefly describe the marketing research process.

Correct Answer
verified
1)Define the Problem-Look at the symptom...
View Answer

Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

Information Resources Inc.serves as a marketing research aggregator.

Correct AnswerverifiedShow Answer

Market research is the process of researching a specific market to determine its _____ and _____.

Correct AnswerverifiedShow Answer

A private,internal Web site accessible only to a firm's employees is known as a(n)_____.

Correct AnswerverifiedShow Answer

_____ questions are easier to tabulate than _____ questions.

Correct AnswerverifiedClosed-end...View AnswerShow Answer

Word associations are a type of:

Correct AnswerverifiedShow Answer

The Economist is an example of a(n)_____ that provides a company with market intelligence.

Correct AnswerverifiedShow Answer

A researcher should always try to collect primary data first to save time.

Correct AnswerverifiedShow Answer

Exploratory research includes:

Correct AnswerverifiedShow Answer

Gathering information about competitors through spying is known as _____.

Correct Answerverifiedindustrial...View AnswerShow Answer

The advantage of market research is that it:

Correct AnswerverifiedShow Answer

List and describe the six basic elements of a research report.

Correct Answerverified1)Title Page-Explains what the report is...View AnswerShow Answer

Competitive intelligence involves gathering information on a regular,ongoing basis to stay in touch with _____.

Correct Answerverifiedwhat's hap...View AnswerShow Answer

_____ measure(s) the size of television audiences in various markets.

Correct AnswerverifiedShow Answer

Tom's internship position involves reading trade magazines and economic data to educate himself and his boss about market trends. Tom is involved in _____.

Correct AnswerverifiedShow Answer

Syndicated research is primary data that marketing research firms collect on a regular basis and sell to other companies.

Correct AnswerverifiedShow Answer

Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding. Utilizing _____ would prove to be most effective for this assignment.

Correct AnswerverifiedShow Answer

An example of a primary data resource is:

Correct AnswerverifiedShow Answer

List and briefly describe the marketing research process.

Correct Answerverified1)Define the Problem-Look at the symptom...View AnswerShow Answer

Correct Answer
verified

Market research is the process of researching a specific market to determine its _ and _.

Correct Answer
verified

Correct Answer
verified

_ questions are easier to tabulate than _ questions.

Correct Answer
verified
Closed-end...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
industrial...
View Answer

Correct Answer
verified

Correct Answer
verified
1)Title Page-Explains what the report is...
View Answer

Correct Answer
verified
what's hap...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
1)Define the Problem-Look at the symptom...
View Answer