Question 1

Advertising and the sales revenues earned from sales conducted over the Internet are popular

Accepted Answer

A)   profit flows.
B)   cash streams.
C)   cash flows.
D)   sources.
E)   revenue streams.

Question 2

____ is the largest video site on the Internet.

Accepted Answer

A)   YouTube
B)   Flickr
C)   Facebook
D)   iTunes
E)   Twitter

Question 3

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Accepted Answer

A) True 
 B)False

Question 4

Peer-to-peer software that allows users to share information over the Internet is known as a ____ model.

Accepted Answer

A)   consumer-to-consumer
B)   seller-to-consumer
C)   business-to-consumer
D)   vendor-to-consumer
E)   pay-per-view

Question 5

Academic Standard, Inc.(ASI) 
Academic Standard, Inc.(ASI) , sells its products through the Internet.Amanda is one of the biggest buyers of the company's products for her business.Nearly all of the interactions between Amanda's company and ASI have been electronic, saving both time and energy.
Although transaction costs are reasonable, ASI has encountered financial problems with high production costs.Jonathan, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies.Jonathan also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits.He explained many disadvantages of operating solely through the Internet.
-Refer to Academic Standard, Inc.All except ____ forces are primary external environmental forces that ASI needs to be mindful of in regard to the company's use of technology.

Accepted Answer

A)   globalisation
B)   customer service
C)   societal
D)   Economic
E)   legal and political

Question 6

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Accepted Answer

A) True 
 B)False

Question 7

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Accepted Answer

A) True 
 B)False

Question 8

Angry Birds is a popular blog.

Accepted Answer

A) True 
 B)False

Question 9

Website designers are examples of specialised human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is true about marketing messages and social media?

Accepted Answer

A)   Traditional marketing message are top down, similar to social media messages.
B)   Social media messages are typically bottom up.
C)   Social media marketing messages are not like traditional marketing messages.
D)   Social media follows traditional marketing messages and how they are distributed.
E)   Traditional marketing message are bottom up.

Question 11

What do users say is their primary reason for using social media?

Accepted Answer

A)   Staying in touch with family and friends
B)   Reconnecting with old friends
C)   Sharing information about themselves
D)   Promoting their own goals and objectives
E)   Reconnecting with family members

Question 12

The use of webinars and online informational promotional materials is most often related to businesses selling to

Accepted Answer

A)   other businesses.
B)   existing clients.
C)   potential customers.
D)   government and the public sector.
E)   existing consumers.

Question 13

Twitter is a social networking site dedicated to employment and developing a network of professionals.

Accepted Answer

A) True 
 B)False

Question 14

Green IT refers to a company's activities that support and sustain a healthy planet.

Accepted Answer

A) True 
 B)False

Question 15

KPIs are

Accepted Answer

A)   quantitative measurements that define and measure the progress toward social media objectives.
B)   the benchmarks that a company sets for themselves.
C)   quantitative measurements that measure the profitability of a social media plan.
D)   qualitative measurements that define and measure the progress toward social media objectives.
E)   measurements submitted online to vendors and customers for analysis.

Question 16

____ is considered a social networking site for professionals.

Accepted Answer

A)   Pinterest
B)   MySpace
C)   Google+
D)   LinkedIn
E)   Facebook

Question 17

Because Amazon.com focuses on conducting e-business with consumers, it is considered to have a B2C focus.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following specialised business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Accepted Answer

A)   Advertising e-business model
B)   Brokerage e-business model
C)   Subscription e-business model
D)   Pay-per-transaction e-business model
E)   C2B e-business model

Question 19

Online firms like Amazon.com that take a B2C model approach

Accepted Answer

A)   emphasise a consumer focus.
B)   try to build long-term relationships with their customers.
C)   try to understand how customers behave online.
D)   are focused on individual buyers.
E)   incorporate all of the above.

Question 20

Social games are an area of growth in social media.

Accepted Answer

A) True 
 B)False

Exam 15: Social Media and E-Business

Correct Answer
verified

Which of the following is true about marketing messages and social media?

Correct Answer
verified

Angry Birds is a popular blog.

Correct Answer
verified

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Correct Answer
verified

____ is considered a social networking site for professionals.

Correct Answer
verified

Green IT refers to a company's activities that support and sustain a healthy planet.

Correct Answer
verified

____ is the largest video site on the Internet.

Correct Answer
verified

Website designers are examples of specialised human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Correct Answer
verified

Advertising and the sales revenues earned from sales conducted over the Internet are popular

Correct Answer
verified

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Correct Answer
verified

Social games are an area of growth in social media.

Correct Answer
verified

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Correct Answer
verified

What do users say is their primary reason for using social media?

Correct Answer
verified

Online firms like Amazon.com that take a B2C model approach

Correct Answer
verified

The use of webinars and online informational promotional materials is most often related to businesses selling to

Correct Answer
verified

Because Amazon.com focuses on conducting e-business with consumers, it is considered to have a B2C focus.

Correct Answer
verified

KPIs are

Correct Answer
verified

Twitter is a social networking site dedicated to employment and developing a network of professionals.

Correct Answer
verified

Which of the following specialised business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Correct Answer
verified

Peer-to-peer software that allows users to share information over the Internet is known as a ____ model.

Correct Answer
verified

Exam 15: Social Media and E-Business

Correct AnswerverifiedShow Answer

Which of the following is true about marketing messages and social media?

Correct AnswerverifiedShow Answer

Angry Birds is a popular blog.

Correct AnswerverifiedShow Answer

Online booksellers that seem to be following the same business activities are said to be using a B2B business model.

Correct AnswerverifiedShow Answer

____ is considered a social networking site for professionals.

Correct AnswerverifiedShow Answer

Green IT refers to a company's activities that support and sustain a healthy planet.

Correct AnswerverifiedShow Answer

____ is the largest video site on the Internet.

Correct AnswerverifiedShow Answer

Website designers are examples of specialised human resources required by a firm that wishes to successfully carry on any significant e-business activities.

Correct AnswerverifiedShow Answer

Advertising and the sales revenues earned from sales conducted over the Internet are popular

Correct AnswerverifiedShow Answer

Generally, it is desirable if e-business activities can shift revenues from traditional retail stores to online sales.

Correct AnswerverifiedShow Answer

Social games are an area of growth in social media.

Correct AnswerverifiedShow Answer

Firms that tend to focus on conducting e-business with other businesses are referred to as having a B2B focus.

Correct AnswerverifiedShow Answer

What do users say is their primary reason for using social media?

Correct AnswerverifiedShow Answer

Online firms like Amazon.com that take a B2C model approach

Correct AnswerverifiedShow Answer

The use of webinars and online informational promotional materials is most often related to businesses selling to

Correct AnswerverifiedShow Answer

Because Amazon.com focuses on conducting e-business with consumers, it is considered to have a B2C focus.

Correct AnswerverifiedShow Answer

KPIs are

Correct AnswerverifiedShow Answer

Twitter is a social networking site dedicated to employment and developing a network of professionals.

Correct AnswerverifiedShow Answer

Which of the following specialised business models would perform e-business activities to generate revenues by matching online buyers and sellers to facilitate exchanges?

Correct AnswerverifiedShow Answer

Peer-to-peer software that allows users to share information over the Internet is known as a ____ model.

Correct AnswerverifiedShow Answer

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