Question 1

Those who provided personal information to OKCupids (a free online dating site)  were justifiably upset to learn that their personal information became public.Which of the following actions would not help you avoid this situation?

Accepted Answer

A)  Check to determine if OKCupids has a system in place to protect your personal information
B)  Be sure you receive a privacy notice when personal data is collected
C)  A major breach of OKCupids entire computer system
D)  Be sure OKCupids has preventive measures in place to lessen risks associated with potentially damaging types of information, such as dating habits

Question 2

With a few exceptions, companies that do not recognize the importance of offering technology-based, digital-based products will find themselves with few customers.

Accepted Answer

A) True 
 B)False

Question 3

Which of following is not true about selling online?

Accepted Answer

A)  Amazon has more than 40% of online sales in the U.S.
B)  Despite the success of Amazon, other online sellers are doing well
C)  Relative to setting up a brick-and-mortar business, setting up an online business is relatively inexpensive
D)  Revenues for both online sales and department store sales are increasing

Question 4

Which of the following is false about dynamic pricing?

Accepted Answer

A)  It has been used by the St.Louis Cardinals to price tickets to its games
B)  Revenue optimization is an example of dynamic pricing
C)  In setting a price using dynamic pricing, a seller considers consumer demand and interest in alternative products
D)  All consumers are happy with dynamic pricing

Question 5

A pricing strategy where the price of an item fluctuates frequently based on complicated algorithms is called________.

Accepted Answer

A)  artificial intelligence
B)  competitive pricing
C)  dynamic pricing
D)  promotional pricing

Question 6

Computer programs are used to analyze extremely large collections of data to reveal all of the following except ________.

Accepted Answer

A)  information on customers' buying habits
B)  future events
C)  customers' personal profiles (age, gender, interests, purchases, etc.) 
D)  credit history

Question 7

Some potential customers are unwilling to buy online because ____________.

Accepted Answer

A)  they cannot see the product itself
B)  online prices are higher than department store prices
C)  buying online is inconvenient
D)  good bought online cannot be returned

Question 8

Do you think Mark Zuckerberg made a good decision when he paid $3 million for Oculus? Why/why not.

Accepted Answer

Student's responses to this question wil...

Question 9

The right to privacy lets individuals decide who should have access to their personal information.

Accepted Answer

A) True 
 B)False

Question 10

The missing piece of the puzzle that helps explain Oculus Rift's success was the 9,500 bankers who enjoyed communicating with each other.

Accepted Answer

A) True 
 B)False

Question 11

Should you be concerned about data security? In a recent survey _______ Americans reported that they do not trust businesses with their personal information online.

Accepted Answer

A)  more than 75%
B)  less than 30%
C)  approximately 45%
D)  approximately 60%

Question 12

Which of the following is not a reason for advertising online?

Accepted Answer

A)  90% of young adults (ages 18 to 29)  engage in social media (which places them online) .
B)  The average consumer spends more time online than watching TV and reading print media combined.
C)  Companies can collect personal information from those using their websites and possibly sell this information to others
D)  By capturing information on customers shopping online, marketers can send relevant ads that match a customer's shopping habits.

Question 13

Dynamic pricing is used in all of the following industries except ________.

Accepted Answer

A)  airline industry
B)  subways
C)  car rental industry
D)  professional sporting events industry

Question 14

An empty hotel room brings in no revenue.Then why wouldn't a hotel manager at a luxury hotel or resort offer a very low, last-minute rate for an unfilled room?

Accepted Answer

A)  it would reduce the manager's bonus which is based on total revenue
B)  it would result in a price war with similar hotels or resorts
C)  it is likely the person getting the discount rate will cancel
D)  to avoid "cheapening" the reputation of the luxury hotel

Question 15

Digital marketing uses digital technology to sell products.Which of the following is not an advantage of digital ads from the viewpoint of the seller?

Accepted Answer

A)  ad can be published quickly
B)  if you place a digital ad, you can be sure your ad will be seen
C)  advertisers/sellers can measure the effectiveness of the ad
D)  buyers can view an ad, look at the product, select it, order it, and pay online

Question 16

Big Data is primarily used to determine if a company has made a profit.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is an advantage of setting up an online store (rather than a brick-and-mortar store)  ________

Accepted Answer

A)  Online stores are better able to capture data on its customers and their preferences
B)  Amazon controls a large share of the online market, so it is tough for new online businesses to get noticed
C)  Some potential customers feel uncomfortable buying online
D)  Some customers want to be able to see the actual product

Question 18

Which of following statements about RFID (radio-frequency identification)  tags is false?

Accepted Answer

A)  The popularity of RFID has increased
B)  An RFID tag attached to a product can be used to trace the product
C)  The use of RFID tags increase supply chain member's costs
D)  RFID tags can capture data giving managers real-time, up-to-date information

Question 19

Hotels sometimes use a revenue optimization system to improve demand forecasting and update prices of its rooms from minute to minute.

Accepted Answer

A) True 
 B)False

Question 20

Palmer Luckey offered the prototype of his Oculus Rift as a "do-it-yourself" kit so others could make a similar system.

Accepted Answer

A) True 
 B)False

Exam 11: Operating in a Digital Marketing and Social Networking

Big Data is primarily used to determine if a company has made a profit.

Correct AnswerverifiedShow Answer

Should you be concerned about data security? In a recent survey _______ Americans reported that they do not trust businesses with their personal information online.

Correct AnswerverifiedShow Answer

The missing piece of the puzzle that helps explain Oculus Rift's success was the 9,500 bankers who enjoyed communicating with each other.

Correct AnswerverifiedShow Answer

A pricing strategy where the price of an item fluctuates frequently based on complicated algorithms is called________.

Correct AnswerverifiedShow Answer

Digital marketing uses digital technology to sell products.Which of the following is not an advantage of digital ads from the viewpoint of the seller?

Correct AnswerverifiedShow Answer

Which of following statements about RFID (radio-frequency identification) tags is false?

Correct AnswerverifiedShow Answer

Hotels sometimes use a revenue optimization system to improve demand forecasting and update prices of its rooms from minute to minute.

Correct AnswerverifiedShow Answer

An empty hotel room brings in no revenue.Then why wouldn't a hotel manager at a luxury hotel or resort offer a very low, last-minute rate for an unfilled room?

Correct AnswerverifiedShow Answer

Computer programs are used to analyze extremely large collections of data to reveal all of the following except ________.

Correct AnswerverifiedShow Answer

Palmer Luckey offered the prototype of his Oculus Rift as a "do-it-yourself" kit so others could make a similar system.

Correct AnswerverifiedShow Answer

Dynamic pricing is used in all of the following industries except ________.

Correct AnswerverifiedShow Answer

Which of following is not true about selling online?

Correct AnswerverifiedShow Answer

With a few exceptions, companies that do not recognize the importance of offering technology-based, digital-based products will find themselves with few customers.

Correct AnswerverifiedShow Answer

Which of the following is not a reason for advertising online?

Correct AnswerverifiedShow Answer

Those who provided personal information to OKCupids (a free online dating site) were justifiably upset to learn that their personal information became public.Which of the following actions would not help you avoid this situation?

Correct AnswerverifiedShow Answer

Which of the following is false about dynamic pricing?

Correct AnswerverifiedShow Answer

The right to privacy lets individuals decide who should have access to their personal information.

Correct AnswerverifiedShow Answer

Do you think Mark Zuckerberg made a good decision when he paid $3 million for Oculus? Why/why not.

Correct AnswerverifiedStudent's responses to this question wil...View AnswerShow Answer

Which of the following is an advantage of setting up an online store (rather than a brick-and-mortar store) ________

Correct AnswerverifiedShow Answer

Some potential customers are unwilling to buy online because ____________.

Correct AnswerverifiedShow Answer

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Student's responses to this question wil...
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