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Exam 7: Digital Marketing and Social Networking

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Question 31

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A new trend in video marketing is the use of amateur filmmakers.

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verified

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Question 32

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Digital media such as blogs allow marketers to interact with prospective customers in:

A) person.
B) an assertive manner.
C) only between 9am and 5pm
D) real time.
E) An unfriendly environment.

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Question 33

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E-marketing includes the use of mobile phones, but not digital outdoor marketing devices.

Companies use wikis as internal tools for teams working on projects requiring lots of documentation.

__________ use(s) the Internet, mobile and interactive channels to develop communication and exchanges with customers.

List the various types of digital media and technologies that are available for marketers to use to reach consumers.

Dulux has an iPhone icon that allows users to match paint colours in photographs with the correct Dulux paint name.This is an example of a(n) :

Consumers are changing their __________ and consumption behaviours as a result of emerging technologies.

Real businesses can have a store in a virtual reality environment, but they must use a fictional name.

Compare the characteristics that distinguish e-marketing from traditional marketing.

Although social networks can be used to target customers, it is still easier to target precise consumer groups using traditional marketing media.

To communicate with their employees, companies may use wikis and podcasts.

Consumers often rely on the recommendations of friends, family and fellow consumers when making purchasing decisions.

Toys-R-Us is almost finished building a new store and will soon have a grand opening celebration.Management wants to build excitement and anticipation for the event.Which social networking site would Toys-R-Us use to post multiple updates each day on the store's progress?

Consumers view the illegal downloading of copyrighted materials as more unethical if someone is doing it for fun than if he or she is doing it for personal gain.

__________ allows customers to express their needs and wants directly to a company in response to its marketing communications.

The majority of online shoppers reads ratings and reviews to aid in their purchasing decisions.

As digital communication technologies have advanced, it has become possible for marketers to:

The Hotham Ski Resort in Mt Hotham, Victoria, Australia, is a world-class ski destination.Taylor is a newly-hired manager of digital media and electronic marketing for Mt Hotham.Taylor remembers reading about a new trend in video marketing that involves using __________ to engage and create a community of customers.

The most popular video-sharing website is: