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A famous social scientist tells you that the most important task in her research was to move from "total bewilderment" to "finding her feet" with the people she was studying.What can you say about this researcher?


A) She worries about ethical issues in her research.
B) She is a qualitative researcher.
C) She cannot use interviews as a methodology.
D) She exclusively uses quantitative methods.

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Researchers are often worried that interviewees have not been completely honest or forthcoming,especially when asked about sensitive subjects.How did Arlie Hochschild attempt to deal with this problem?


A) She asked each question in a different way to try to trap respondents in contradictions.
B) She interviewed each spouse separately to see if their stories matched.
C) She observed some respondents as they went about their daily routines to see if their actions matched their answers.
D) She confronted respondents when they gave answers that seemed dubious.

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What is reactivity?


A) the way the experimental group reacts to the independent variable
B) when researchers react to data by overreporting the results
C) the tendency of research subjects to change their behavior in response to being studied
D) the goal of applied research, to create a reaction

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What difficulties does experimental research present for researchers?

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Experiments are only applicable in certa...

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Why are social networking sites like facebook and Twitter so exciting to sociologists who study social networks?


A) for the first time, social networking sites offer sociologists a data set rich enough to test ideas that until now have only been theorized.
B) for the first time, sociologists do not have to spend the time and money to go talk to people and can do all their work from a computer.
C) for the first time, sociologists can find out what young people's social networks look like.
D) for the first time, sociologists can track the spread of urban legends.

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What is it that interviewers seek when asking a respondent for his or her life history?


A) a chronological account of the respondent's life
B) biographical information on the maternal side
C) detailed accounts of early childhood memories
D) a genealogical map of family ancestry

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Even if you pick your method carefully,you will still have to sacrifice some types of information in order to acquire others.

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A closed-ended question is one that:


A) allows for a wide variety of responses.
B) encourages respondents to answer creatively.
C) limits the possible responses.
D) can only be answered orally.

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Even if variables are correlated,explain how a change in one variable might not be caused by a change in another variable.

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Answers will vary but should include the...

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Julie Bettie wrote her ethnography Women without Class: Girls,Race,and Identity to examine the role of race and class in the lives of girls in California's Central Valley.She did most of her work at a high school,hanging out with and talking to students,but she felt very self-conscious about writing down her observations where the girls could see her,so she often ducked into a bathroom stall to write.What do ethnographers call her written observations?


A) interviews
B) representativeness
C) nonverbal communication
D) fieldnotes

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While it is always important to ask clear and unambiguous questions regardless of the method you use,it is especially important to avoid confusion when conducting surveys.Why?


A) Survey research methods commonly use statistics.
B) Survey researchers are usually not present to clarify any misunderstandings.
C) Survey researchers talk to many people.
D) Survey research tends to look at large-scale social patterns.

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When high schools want to ask students about sensitive subjects like drug use or sexual health,they often use surveys rather than a more direct form of communication like interviews.Why?


A) Surveys allow respondents to speak in their own words; they can reveal their own thoughts, feelings, and beliefs.
B) Surveys allow researchers to ask much more complex questions than they could with any other methodology.
C) Surveys allow students to answer the questions in private and assure the confidentiality of their responses.
D) Surveys are more expensive and allow for larger staffs and budgets.

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A professor receives a grant to study local employment conditions and files the required paperwork with her university's Institutional Review Board (IRB).Later,several graduate students,who were not around when the project started,are hired to take over the day-to-day management of the project.The IRB promptly cuts off the project's funding.Explain what an IRB does and why it might revoke funding for a research project.

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The IRB is a group of scholars who revie...

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Maria is worried about the representativeness of her study.She is conducting interviews,but each one seems to last at least five hours.Given that she only has one month to collect her data,what strategy might she use to increase her sample size?


A) cut off interviews at two hours regardless if all questions were answered
B) conduct a focus group
C) ask only open-ended questions
D) make respondents write out answers during interviews instead of answering verbally

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Given what you learned in Chapter 2,why would interviewers' appearance,including clothing and hairstyle,make a difference in determining what they learn?

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Any good answer will mention reflexivity...

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After researchers conduct a series of interviews,they usually transcribe the responses.The transcription process is fairly time-consuming,but it is valuable in part because it allows researchers to:


A) look for patterns in their data.
B) check for bias in how they asked questions.
C) think up new questions they did not ask.
D) determine the average age of their interviewees.

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What do you call broad theoretical models of the social or natural world?


A) paradigms
B) hypotheses
C) interviews
D) grounded theory

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What are the goals of ethnography?


A) to develop quantitative data sets that allow researchers to discover correlations
B) to conduct interviews with people who have very different ways of life
C) to describe activities sociologists observe and to understand what those activities mean to the people involved
D) to develop ethics and standards for sociological research

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If you observe a group in order to determine its norms,values,rules,and meanings,then what kind of research are you doing?


A) normative
B) quantitative
C) qualitative
D) natural science

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Each method of social research comes with its own advantages and disadvantages.This means that there is not necessarily a "right" answer to the question of which method should be used for a project.Discuss the advantages and disadvantages of using ethnographic research.

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Ethnographic research allows researchers...

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