Question 1

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

Accepted Answer

A)   achieving a desired brand positioning.
B)   supporting public relations and advertising campaigns.
C)   e xpanding brand loyalty.
D)   eing prepared to handle reputation management in a crisis.
E)   producing new product ideas.

Question 2

All of the following are key objectives of SMM EXCEPT:

Accepted Answer

A)   customer service.
B)   brand awareness.
C)   b rand development.
D)   brand preference.
E)   new customer leads.

Question 3

Some of a brand's most passionate advocates can start off as disgruntled customers.

Accepted Answer

A) True 
 B)False

Question 4

What can be learned from listening includes all of these EXCEPT:

Accepted Answer

A)   how people feel about a company, product, service, person or issue.
B)   which media platforms appear to be the most viable in order to achieve SMM goals.
C)   h ow competitors are using social media platforms.
D)   all of these are correct.
E)   none of these is correct.

Question 5

Social media marketing goals must be flexible because :

Accepted Answer

A)   a  brand cannot be sure its goals will be achieved.
B)   new developments sometimes occur while using social media.
C)   a  particular social network might disappear.
D)   consumers are fickle, so it is difficult to forecast their behavior.
E)   b rand management might not support certain social media marketing goals.

Question 6

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

Accepted Answer

A) True 
 B)False  True

Question 7

When developing social media strategies, it is important that companies :

Accepted Answer

A)   look to what their competitors are doing.
B)   ensure they include Facebook, because it is one of the most popular social networks.
C)   include the 8 C's.
D)   make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats.
E)   define the call to action first.

Question 8

Why is it important for a company to identify social media marketing goals?

Accepted Answer

To identify what wil...

Question 9

What is the primary reason why social media marketing efforts fail?

Accepted Answer

Poor planning

Question 10

Why is it important to listen to conversations about a brand?

Accepted Answer

A)   To see how many people buy your products.
B)   It helps a company evaluate its advertising strategy.
C)   It makes your customers think you care about what they say.
D)   Listening can help a company identify those keywords people use for its products.
E)   Comments can help a company understand how it is perceived and where opportunities may lie. E

Question 11

Which of the following is not considered a social media marketing goal?

Accepted Answer

A)   Increasing customer satisfaction (customer service) 
B)   Driving recommendations from friends and family
C)   Generating new leads
D)   Crisis communication and online reputation management
E)   Increasing the number of Facebook fans and Twitter followers

Question 12

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

Accepted Answer

A) True 
 B)False

Question 13

The most popular uses for social media are brand awareness and building brand preference .

Accepted Answer

A) True 
 B)False

Question 14

The leading purchase influencer in four different countries is:

Accepted Answer

A)   Twitter feeds.
B)   word of mouth.
C)   traditional advertising.
D)   blogs.
E)   social media posts from friends and family.

Question 15

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

Accepted Answer

A)   Convert
B)   Categorize
C)   Collaborate
D)   Comprehend
E)   Contribute

Question 16

A social media marketing plan does not require monitoring or adjustment during its implementation.

Accepted Answer

A) True 
 B)False

Question 17

A "call to action" can be defined as:

Accepted Answer

A)   brand building.
B)   lead generation and/or sales.
C)   the objectives of a social media campaign.
D)   the process of measuring a social media campaign.
E)   the action you want someone to take at each stage of your marketing campaign.

Question 18

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not part of the social media marketing planning cycle?

Accepted Answer

A)   Setting goals
B)   Tuning
C)   Driving traffic
D)   Implementing
E)   Monitoring

Exam 2: Goals and Strategies

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

Correct Answer
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All of the following are key objectives of SMM EXCEPT:

Correct Answer
verified

Some of a brand's most passionate advocates can start off as disgruntled customers.

Correct Answer
verified

What can be learned from listening includes all of these EXCEPT:

Correct Answer
verified

Social media marketing goals must be flexible because :

Correct Answer
verified

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

Correct Answer
verified
True

When developing social media strategies, it is important that companies :

Correct Answer
verified

Why is it important for a company to identify social media marketing goals?

Correct Answer
verified
To identify what wil...
View Answer

What is the primary reason why social media marketing efforts fail?

Correct Answer
verified
Poor planning

Why is it important to listen to conversations about a brand?

Correct Answer
verified
E

Which of the following is not considered a social media marketing goal?

Correct Answer
verified

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

Correct Answer
verified

The most popular uses for social media are brand awareness and building brand preference .

Correct Answer
verified

The leading purchase influencer in four different countries is:

Correct Answer
verified

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

Correct Answer
verified

A social media marketing plan does not require monitoring or adjustment during its implementation.

Correct Answer
verified

A "call to action" can be defined as:

Correct Answer
verified

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

Correct Answer
verified

Which of the following is not part of the social media marketing planning cycle?

Correct Answer
verified

Exam 2: Goals and Strategies

In addition to the primary SMM objectives, other secondary objectives include all of these EXCEPT:

Correct AnswerverifiedShow Answer

All of the following are key objectives of SMM EXCEPT:

Correct AnswerverifiedShow Answer

Some of a brand's most passionate advocates can start off as disgruntled customers.

Correct AnswerverifiedShow Answer

What can be learned from listening includes all of these EXCEPT:

Correct AnswerverifiedShow Answer

Social media marketing goals must be flexible because :

Correct AnswerverifiedShow Answer

A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

Correct AnswerverifiedTrue

When developing social media strategies, it is important that companies :

Correct AnswerverifiedShow Answer

Why is it important for a company to identify social media marketing goals?

Correct AnswerverifiedTo identify what wil...View AnswerShow Answer

What is the primary reason why social media marketing efforts fail?

Correct AnswerverifiedPoor planning

Why is it important to listen to conversations about a brand?

Correct AnswerverifiedE

Which of the following is not considered a social media marketing goal?

Correct AnswerverifiedShow Answer

Increasing search engine rankings and site traffic are two important goals for brands that social media marketing cannot help achieve.

Correct AnswerverifiedShow Answer

The most popular uses for social media are brand awareness and building brand preference .

Correct AnswerverifiedShow Answer

The leading purchase influencer in four different countries is:

Correct AnswerverifiedShow Answer

Which of the 8 C's refer to understanding the etiquette, nuances and spoken or unspoken rules of a particular social media platform?

Correct AnswerverifiedShow Answer

A social media marketing plan does not require monitoring or adjustment during its implementation.

Correct AnswerverifiedShow Answer

A "call to action" can be defined as:

Correct AnswerverifiedShow Answer

It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.

Correct AnswerverifiedShow Answer

Which of the following is not part of the social media marketing planning cycle?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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True

Correct Answer
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Correct Answer
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To identify what wil...
View Answer

Correct Answer
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Poor planning

Correct Answer
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E

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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