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Exam 14: Retailing, Direct Marketing, and Wholesaling

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Question 71

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Why is a store's location one of the most important strategic retailing decisions?

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Making good location decisions are impor...

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Question 72

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What is a potential disadvantage of direct selling?

A) Commissions for salespeople are usually low.
B) Some customers view direct selling negatively.
C) Personal attention tends to be lacking.
D) Product demonstrations are difficult in this type of selling.
E) Consumers must go out of their way.

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Question 73

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You represent a group of investors who are exploring alternatives for entering the retailing business. Many of these investors have significant past experience working for other retailing companies and they realize the retailing business is very competitive. They also realize there is a high failure rate for startups in this industry. They ask you recommend a retailing strategy that would meet the following criteria: No storefront would be needed No personal selling would be needed No traditional store operating expenses are necessary Customers can place orders via the Internet, telephone or mail Low operating expenses and limited customer service required Which of following retailing strategy are you going to recommend they use?

Category killers compete primarily on the basis of

Wholesalers do not engage in selling to reseller, government, or institutional users.

Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is

Sales offices differ from sales branches in that sales offices may offer credit, deliver goods, and give promotional assistance.

If a retailer needed help with store design and training sales personnel, it would most likely use the services of a

The type of retail location that is commonly being preserved and revitalized in many cities is the

An example of a nonstore retailer is a vending machine.

Retailing includes all transactions in which the buyer intends to consume the product through personal, family, or household use.

____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.

Wholesalers frequently help retailers with developing a marketing strategy, especially as it relates to the ____ component of the marketing mix.

Retailers form an important link in the marketing channel because they are both marketers and customers.

Factory outlet stores exist to compete with traditional retailers.

Which of the following was developed in 1927 to supply milk, eggs, and other products for customers replenishing their ice boxes?

Direct-response marketing is the performance of marketing-related activities by telephone.

Wholesalers perform marketing functions only for the retailers below them in the channel of distribution.

A(n) ____ is a very large specialty store that competes on the basis of lower prices and enormous product availability.

Because Gem Supply's sales have continued to decline, the jewelry manufacturer has found that the costs associated with maintaining its own five-person sales force are prohibitive. The firm's marketing director begins to look for a small company or individual willing to perform the sales function for Gem Supply in its least productive region, the Far West. The ideal entity would carry complementary but non-competing lines. Such a firm or individual would be classified as a