Question 1

Which of the following statements about the limitations of a research project is True?

Accepted Answer

A)   Certain research studies are flawless and have no limitations.
B)   Treatment of limitations normally excludes a discussion of results.
C)   Treatment of limitations normally excludes a discussion of accuracy.
D)   The researcher should make the client aware of the study's limitations.
E)   Researchers should refrain from openly addressing any limitations in a project.

Question 2

What are the issues addressed in the methods-and-procedures section of a marketing research report?

Accepted Answer

The issues addressed in the methods-and-...

Question 3

Discuss the importance of making presentations that are well organized, professionally developed, and effectively delivered.

Accepted Answer

It is important for researchers to make ...

Question 4

The information pertaining to sample and sampling processes is provided in the data analysis and findings section of a research report.

Accepted Answer

A) True 
 B)False

Question 5

Kylie, a market researcher, has failed to provide an interpretation of the data in the results tables in her research report. Which of the following problems in preparing the marketing research report is exemplified in this scenario?

Accepted Answer

A)   Lack of data interpretation
B)   Unnecessary use of multivariate statistics
C)   Lack of relevance
D)   Too much emphasis on too few statistics
E)   Lack of generalizability

Question 6

When reporting percentages in marketing research, it is common practice to show only one digit past the decimal.

Accepted Answer

A) True 
 B)False

Question 7

Mention five problem areas that may arise when writing a marketing research report.

Accepted Answer

Industry's best practices suggest five problem areas that may arise in writing a marketing research report. Lack of data interpretation, unnecessary use of multivariate statistics, emphasis on packaging instead of quality, lack of relevance, and placing too much emphasis on a few statistics.

Question 8

Which of the following is True of the introduction in a report?

Accepted Answer

A)   It lists specific research objectives and questions the study was designed to answer.
B)   It focuses on specific marketing tactics or strategies a client can use to gain a competitive advantage.
C)   It summarizes the findings of a research.
D)   It indicates the subject of the report and the name of the recipient, along with his or her position and organization.
E)   It lists the topics of the report in sequential order.

Question 9

Identify the correct statement regarding the process of reporting a study's findings.

Accepted Answer

A)   Researchers can accomplish reporting the means of several thematically related variables in the same chart or table with a pie chart.
B)   The bar chart function in SPSS can be used to display Crosstabs.
C)   While preparing a table, percentages should generally display one digit past the decimal point.
D)   In tables, means should have no decimals past the decimal point.
E)   When a researcher reports means of thematically related variables, the items in the table are ordered from the lowest to the highest average.

Question 10

Mia is preparing a research report. When including the data analysis and findings of the study in the body of the report, she should:

Accepted Answer

A)   refrain from using graphs, tables, and figures.
B)   use technical language to explain the study's findings.
C)   communicate how the research was conducted in detail.
D)   claim that the results are obvious or self-evident.
E)   explain the information in a straightforward fashion.

Question 11

Researchers should strive to communicate findings and key points using graphics and should avoid providing text in their reports.

Accepted Answer

A) True 
 B)False  False

Question 12

Which of the following is True of the executive summary in a research report?

Accepted Answer

A)   It contains complex, detailed, or technical information not necessary for the formal report.
B)   It presents the major points of the report and should actually be written last.
C)   It contains background information necessary for a complete understanding of the report.
D)   It includes the questionnaire or data collection instrument used for the research project, interviewer forms, and detailed sampling maps.
E)   It must contain the name, position, employing organization, address, and telephone number of the person submitting the report.

Question 13

Which of the following is included in the title page of a report?

Accepted Answer

A)   Questionnaire
B)   Total estimated budget of the report
C)   Statistical calculations
D)   Detailed sampling map
E)   Date of the report submission

Question 14

Which of the following instructions should be kept in mind while reporting the means of thematically related variables?

Accepted Answer

A)   The mean and standard deviations should be shown with only one digit past the decimal.
B)   While preparing a table, percentages should generally display one digit past the decimal point.
C)   When a researcher reports means of thematically related variables, the items in the table should be ordered from the lowest to the highest average.
D)   While preparing a table, the maximum value should not be indicated as readers will not be able to easily compare the mean.
E)   The means of several thematically related variables can be reported in the same chart or table using a pie chart.

Question 15

In the context of the format of a research report, a researcher is most likely to include relevant background information, definition of terms, and the study's scope and emphasis in the _____.

Accepted Answer

A)   limitations section
B)   introduction
C)   methods-and-procedures section
D)   table of contents
E)   appendixes

Question 16

Recommendations are generated by critical thinking.

Accepted Answer

A) True 
 B)False

Question 17

While preparing a research report, a researcher should:

Accepted Answer

A)   avoid providing interpretations of the statistical data and results.
B)   avoid unnecessary use of multivariate techniques.
C)   ignore quality and instead focus on the packaging of the report.
D)   try making the report bigger and more comprehensive by adding information that does not pertain directly to the research objectives.
E)   base all conclusions or recommendations on one or a few statistically significant questions or results.

Question 18

Janice is waiting for a research report to prepare for a meeting. She receives the report just 10 minutes before the meeting. She wants to know about the research objectives, research method, key findings, and suggested future actions. Given the short time frame, Janice has the time to read only one section of the report. In this scenario, which of the following sections of the report is she most likely to read?

Accepted Answer

A)   Introduction
B)   Appendix
C)   Executive summary
D)   Data analysis
E)   Conclusions and recommendations

Question 19

Discuss the organization format common to all marketing research reports.

Accepted Answer

A research report should begin with a title page and then be followed by the table of contents, executive summary, introduction, research methods and procedures, data analysis and findings, conclusions and recommendations, limitations, and appendixes.

Question 20

Clients are seldom knowledgeable about sampling methods and statistics.

Accepted Answer

A) True 
 B)False

Exam 13: Communicating Marketing Research Findings

Which of the following statements about the limitations of a research project is True?

Correct Answer
verified

What are the issues addressed in the methods-and-procedures section of a marketing research report?

Correct Answer
verified
The issues addressed in the methods-and-...
View Answer

Discuss the importance of making presentations that are well organized, professionally developed, and effectively delivered.

Correct Answer
verified
It is important for researchers to make ...
View Answer

The information pertaining to sample and sampling processes is provided in the data analysis and findings section of a research report.

Correct Answer
verified

Kylie, a market researcher, has failed to provide an interpretation of the data in the results tables in her research report. Which of the following problems in preparing the marketing research report is exemplified in this scenario?

Correct Answer
verified

When reporting percentages in marketing research, it is common practice to show only one digit past the decimal.

Correct Answer
verified

Mention five problem areas that may arise when writing a marketing research report.

Which of the following is True of the introduction in a report?

Correct Answer
verified

Identify the correct statement regarding the process of reporting a study's findings.

Correct Answer
verified

Mia is preparing a research report. When including the data analysis and findings of the study in the body of the report, she should:

Correct Answer
verified

Researchers should strive to communicate findings and key points using graphics and should avoid providing text in their reports.

Correct Answer
verified
False

Which of the following is True of the executive summary in a research report?

Correct Answer
verified

Which of the following is included in the title page of a report?

Correct Answer
verified

Which of the following instructions should be kept in mind while reporting the means of thematically related variables?

Correct Answer
verified

In the context of the format of a research report, a researcher is most likely to include relevant background information, definition of terms, and the study's scope and emphasis in the _____.

Correct Answer
verified

Recommendations are generated by critical thinking.

Correct Answer
verified

While preparing a research report, a researcher should:

Correct Answer
verified

Correct Answer
verified

Discuss the organization format common to all marketing research reports.

Correct Answer
verified
A research report should begin with a title page and then be followed by the table of contents, executive summary, introduction, research methods and procedures, data analysis and findings, conclusions and recommendations, limitations, and appendixes.

Clients are seldom knowledgeable about sampling methods and statistics.

Correct Answer
verified

Exam 13: Communicating Marketing Research Findings

Which of the following statements about the limitations of a research project is True?

Correct AnswerverifiedShow Answer

What are the issues addressed in the methods-and-procedures section of a marketing research report?

Correct AnswerverifiedThe issues addressed in the methods-and-...View AnswerShow Answer

Discuss the importance of making presentations that are well organized, professionally developed, and effectively delivered.

Correct AnswerverifiedIt is important for researchers to make ...View AnswerShow Answer

The information pertaining to sample and sampling processes is provided in the data analysis and findings section of a research report.

Correct AnswerverifiedShow Answer

Kylie, a market researcher, has failed to provide an interpretation of the data in the results tables in her research report. Which of the following problems in preparing the marketing research report is exemplified in this scenario?

Correct AnswerverifiedShow Answer

When reporting percentages in marketing research, it is common practice to show only one digit past the decimal.

Correct AnswerverifiedShow Answer

Mention five problem areas that may arise when writing a marketing research report.

Which of the following is True of the introduction in a report?

Correct AnswerverifiedShow Answer

Identify the correct statement regarding the process of reporting a study's findings.

Correct AnswerverifiedShow Answer

Mia is preparing a research report. When including the data analysis and findings of the study in the body of the report, she should:

Correct AnswerverifiedShow Answer

Researchers should strive to communicate findings and key points using graphics and should avoid providing text in their reports.

Correct AnswerverifiedFalse

Which of the following is True of the executive summary in a research report?

Correct AnswerverifiedShow Answer

Which of the following is included in the title page of a report?

Correct AnswerverifiedShow Answer

Which of the following instructions should be kept in mind while reporting the means of thematically related variables?

Correct AnswerverifiedShow Answer

In the context of the format of a research report, a researcher is most likely to include relevant background information, definition of terms, and the study's scope and emphasis in the _____.

Correct AnswerverifiedShow Answer

Recommendations are generated by critical thinking.

Correct AnswerverifiedShow Answer

While preparing a research report, a researcher should:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Discuss the organization format common to all marketing research reports.

Correct AnswerverifiedA research report should begin with a title page and then be followed by the table of contents, executive summary, introduction, research methods and procedures, data analysis and findings, conclusions and recommendations, limitations, and appendixes.

Clients are seldom knowledgeable about sampling methods and statistics.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
The issues addressed in the methods-and-...
View Answer

Correct Answer
verified
It is important for researchers to make ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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False

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified
A research report should begin with a title page and then be followed by the table of contents, executive summary, introduction, research methods and procedures, data analysis and findings, conclusions and recommendations, limitations, and appendixes.

Correct Answer
verified