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What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment is generalizable to the real world?


A) external validity
B) internal validity
C) extraneous validity
D) causal validity
E) real validity

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Which of the following symbols represents the manipulation of an independent variable in an experimental design?


A) O
B) X
C) R
D) I
E) E

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B

Longitudinal studies can be described as techniques that:


A) measure the population at only one point in time.
B) develop an understanding of a phenomenon in terms of "if-then" conditional statements.
C) search for and interpret existing information relevant to the research problem.
D) repeatedly measure the same sample units from the population over a period of time.
E) studies conducted parallel (longitude) to one another, which allows for comparisons to be made between such studies.

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If an experiment did not have equivalent experimental and control groups, this would be considered a threat to the experiment's external validity.

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An experiment is defined as:


A) something men and/or women in white coats do.
B) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional complex variables.
C) manipulating a dependent variable to see how it affects an independent variable, while also controlling for the effects of additional complex variables.
D) holding all variables constant to observe any effects of one variable over another over time.
E) manipulating an independent variable to see how it affects a dependent variable, while also controlling for the effects of additional extraneous variables.

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Momentum Market Intelligence (MMI) needs to conduct some exploratory research for their client to better define their research problem. What of the options below should not be used by MMI?


A) Case analysis
B) Secondary data analysis
C) Projective techniques
D) Sample surveys
E) Protocol analysis

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Test markets do not yield infallible results. Sometimes test markets lead to the wrong decision.

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A clothing manufacturer wants to find out which of their retailers is the most profitable. The best method to answer this question is to use a case analysis.

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Internal validity is concerned with:


A) the extent to which the change in the independent variable was actually due to the dependent variable.
B) the extent that the observed relationship between the independent variable and dependent variable can be generalized to the real world.
C) the measurement of extraneous variables that are internal to the experimental setting itself.
D) the extent to which the change in the dependent variable was actually due to the independent variable.
E) the control of the complex variables not having an effect on the independent variable.

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Which of the following is NOT an objective of research?


A) to gain background information
B) to measure a state of a variable of interest
C) to test hypotheses that specify the relationship between two or more variables
D) to make "then-if" statements
E) to define terms

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Harry Rosen wanted to collect some qualitative information from its best customers. What would be the best way to understand each unique customer's perspective?


A) protocol analysis
B) experience interview
C) ethnographic research
D) protocol analysis.
E) depth interview,

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What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?


A) extraneous experiment
B) field experiments
C) laboratory experiments
D) natural experiments
E) eco-experiment

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In an experiment, over which type of variable does a researcher have control and wish to manipulate?


A) dependent variable
B) extraneous variable
C) independent variable
D) complex variable
E) control variable

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C

What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?


A) field experiment
B) extraneous experiment
C) laboratory experiment
D) artificial experiment
E) contrived experiment

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Independent variables are those which the experimenter has some control; in other words, independent variables may be manipulated by the experimenter.

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Which of the following statements can be used to help determine if an experiment is valid?


A) The observed change in the dependent variable is in fact due to the independent variable.
B) The results of the experiment apply to the virtual world outside the experimental setting.
C) The results do not account for the effects of extraneous variables.
D) The results are reported in well-known news media.
E) The observed change in the independent variable is in fact due to the dependent variable.

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Dirt Devil conducted a one-time survey of consumers and asked them about their attitudes, preferences, and intentions regarding buying vacuum cleaners. This is an example of a cross-sectional study.

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True

Panels may consist of building contractors, supermarkets, physicians, lawyers, universities, or other entities.

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Longitudinal studies are very prevalent in marketing research, outnumbering cross-sectional studies and causal studies.

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Which of the following best illustrates the significance of research design?


A) Because all research problems are different, research designs are applicable only in an academic setting; they cannot be used in the real world.
B) Because research designs may be "matched" to different kinds of problems, the research design may serve as a blueprint for the researcher.
C) Because research designs are like blueprints, they are most helpful during data analysis.
D) Research designs are used after studies are completed and are used to make improvements in future research studies.
E) Research designs are important because clients often decide to fund research if they find the design is pleasing to the eye.

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