Question 1

Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n) :

Accepted Answer

A)  implied warranty.
B)  functional label.
C)  persuasive label.
D)  express warranty.
E)  universal warranty.

Question 2

Procter & Gamble's Olay line of skin products is very popular and profitable.P&G has launched an Olay body wash that is supposed to fight wrinkles.This is an example of repositioning..

Accepted Answer

A) True 
 B)False  False

Question 3

A product line is a group of products that are closely related because the:

Accepted Answer

A)  products share the same product managers.
B)  products all function in a similar manner and provide similar benefits.
C)  same company has developed the idea for each product.
D)  products are all sold under the same brand name.
E)  products are all priced about the same. B

Question 4

Universal product codes (UPCs) can perform all the following functions EXCEPT:

Accepted Answer

A)  allow scanners to match codes with brand names,package sizes,and prices.
B)  print product and price information on cash register tapes.
C)  assist retailers in preparing records of customer purchases.
D)  allow retailers to accurately track sales and control inventories.
E)  provide the detailed nutritional information required by the FDA.

Question 5

The well-known Nike "swoosh" is an example of a:

Accepted Answer

A)  quality mark.
B)  product line.
C)  brand name.
D)  brand mark.
E)  manufacturer's brand.

Question 6

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.Golding plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

Accepted Answer

A) True 
 B)False

Question 7

The _____ is the starting point in creating a marketing mix.

Accepted Answer

A)  price
B)  product
C)  distribution channel
D)  promotional media
E)  production line

Question 8

The value of company and brand names is referred to as:

Accepted Answer

A)  brand equity.
B)  brand loyalty.
C)  brand power.
D)  brand equivalency.
E)  brand strength.

Question 9

What is planned obsolescence? Give at least two examples.Is planned obsolescence ethical,or does it serve a function? Explain your answer.

Accepted Answer

Planned obsolescence is the practice of ...

Question 10

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n) _____ product.

Accepted Answer

A)  heterogeneous shopping
B)  specialty
C)  homogeneous shopping
D)  convenience
E)  exclusive

Question 11

Which of the following is a symptom of product line overextension?

Accepted Answer

A)  Overuse of standardized components
B)  Manufacturing or marketing resources are disproportionately allocated to slow-moving products
C)  Strong economy of scale
D)  Planned obsolescence of certain products
E)  All of the above.

Question 12

Sherwin-Williams' Dutch Boy paint has packaging that is getting rave reviews.The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid,comfortable side handle,and even a pouring spout.There's no other paint product like it on the market.This innovative packaging was most likely designed for which of the following functions?

Accepted Answer

A)  To facilitate product use and convenience
B)  To contain and protect the product
C)  To reduce environmental damage
D)  To facilitate recycling
E)  To promote the product

Question 13

The two types of package labeling in common usage today are:

Accepted Answer

A)  informational and persuasive.
B)  promotional and nonpromotional.
C)  functional and persuasive.
D)  government mandated and seller controlled.
E)  motivational and required.

Question 14

That Ford offers five Focus variants based on one platform,i.e. ,four-door,hatchback,SUV,minivan,and commercial vehicle,is and example of __________.

Accepted Answer

A)  standardized components
B)  functional modification
C)  product line depth
D)  style modification
E)  all of the above C

Question 15

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now the watch is worth $15,000.For Evan,the vintage watches are an example of a(n) _____ product.

Accepted Answer

A)  specialty
B)  consumer
C)  convenience
D)  business
E)  unsought

Question 16

The consumer product classification system is based on:

Accepted Answer

A)  how the market is segmented
B)  the way the products are manufactured
C)  the way products are used
D)  the physical attributes of the product
E)  the amount of effort consumers spend to acquire the product

Question 17

Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:

Accepted Answer

A)  product line extensions.
B)  product portfolio width adjustments.
C)  product item contractions.
D)  SBU expansions.
E)  product mix widths.

Question 18

Name and describe the two labeling forms.

Accepted Answer

PERSUASIVE LABELING focuses on a promoti...

Question 19

Unsought products typically are products that:

Accepted Answer

A)  consumers purchase when they see them in a convenient location.
B)  consumers definitely don't want.
C)  only require reminder advertising to be successful.
D)  require little or no decision making by the buyer.
E)  consumers don't know about or don't actively look for.

Question 20

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

Accepted Answer

A)  A captive brand
B)  A complementary brand
C)  A cooperative brand
D)  An exclusive brand
E)  A generic brand

Exam 10: Product Concepts

Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n) :

Correct Answer
verified

Procter & Gamble's Olay line of skin products is very popular and profitable.P&G has launched an Olay body wash that is supposed to fight wrinkles.This is an example of repositioning..

Correct Answer
verified
False

A product line is a group of products that are closely related because the:

Correct Answer
verified
B

Universal product codes (UPCs) can perform all the following functions EXCEPT:

Correct Answer
verified

The well-known Nike "swoosh" is an example of a:

Correct Answer
verified

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.Golding plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

Correct Answer
verified

The _____ is the starting point in creating a marketing mix.

Correct Answer
verified

The value of company and brand names is referred to as:

Correct Answer
verified

What is planned obsolescence? Give at least two examples.Is planned obsolescence ethical,or does it serve a function? Explain your answer.

Correct Answer
verified
Planned obsolescence is the practice of ...
View Answer

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n) _____ product.

Correct Answer
verified

Which of the following is a symptom of product line overextension?

Correct Answer
verified

Correct Answer
verified

The two types of package labeling in common usage today are:

Correct Answer
verified

That Ford offers five Focus variants based on one platform,i.e. ,four-door,hatchback,SUV,minivan,and commercial vehicle,is and example of __________.

Correct Answer
verified
C

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now the watch is worth $15,000.For Evan,the vintage watches are an example of a(n) _____ product.

Correct Answer
verified

The consumer product classification system is based on:

Correct Answer
verified

Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:

Correct Answer
verified

Name and describe the two labeling forms.

Correct Answer
verified
PERSUASIVE LABELING focuses on a promoti...
View Answer

Unsought products typically are products that:

Correct Answer
verified

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

Correct Answer
verified

Exam 10: Product Concepts

Shane had every reason to believe that the antacid he purchased would relieve his stomach problems if he followed the directions on the box.This is an example of a(n) :

Correct AnswerverifiedShow Answer

Procter & Gamble's Olay line of skin products is very popular and profitable.P&G has launched an Olay body wash that is supposed to fight wrinkles.This is an example of repositioning..

Correct AnswerverifiedFalse

A product line is a group of products that are closely related because the:

Correct AnswerverifiedB

Universal product codes (UPCs) can perform all the following functions EXCEPT:

Correct AnswerverifiedShow Answer

The well-known Nike "swoosh" is an example of a:

Correct AnswerverifiedShow Answer

Isaac Golding,owner of a tutoring service,has developed a design for his firm that includes an owl wearing large spectacles and carrying a satchel crammed full of books and papers.Golding plans to use this design on all communications the firm sends out.This design is called the firm's brand name.

Correct AnswerverifiedShow Answer

The _____ is the starting point in creating a marketing mix.

Correct AnswerverifiedShow Answer

The value of company and brand names is referred to as:

Correct AnswerverifiedShow Answer

What is planned obsolescence? Give at least two examples.Is planned obsolescence ethical,or does it serve a function? Explain your answer.

Correct AnswerverifiedPlanned obsolescence is the practice of ...View AnswerShow Answer

Bang & Olufsen make some of the best sound systems in the world.After years of development,Bang & Olufsen recently released its new BeoLab 5 speakers.For audiophiles who demand the best in audio equipment,the $19,950 Bang & Olufsen BeoLab 5 speakers represent an example of a(n) _____ product.

Correct AnswerverifiedShow Answer

Which of the following is a symptom of product line overextension?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The two types of package labeling in common usage today are:

Correct AnswerverifiedShow Answer

That Ford offers five Focus variants based on one platform,i.e. ,four-door,hatchback,SUV,minivan,and commercial vehicle,is and example of __________.

Correct AnswerverifiedC

Evan Zimmermann loves watches.He collects vintage Rolex sport models made between 1950 and 1960.He paid $1,500 for his first watch in 2000.Now the watch is worth $15,000.For Evan,the vintage watches are an example of a(n) _____ product.

Correct AnswerverifiedShow Answer

The consumer product classification system is based on:

Correct AnswerverifiedShow Answer

Over the years,Crest has added a variety of different toothpastes to its brand,such as Cavity-Protection Crest,Sensitive-Teeth Protection Crest,Baking Soda Crest,Tartar Protection Crest,and Crest for Kids.These additions are examples of:

Correct AnswerverifiedShow Answer

Name and describe the two labeling forms.

Correct AnswerverifiedPERSUASIVE LABELING focuses on a promoti...View AnswerShow Answer

Unsought products typically are products that:

Correct AnswerverifiedShow Answer

Which type of private label brand carries no evidence of a retailer's affiliation,is manufactured by a third party,and is sold exclusively at the retailer?

Correct AnswerverifiedShow Answer

Correct Answer
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False

Correct Answer
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B

Correct Answer
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Correct Answer
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Correct Answer
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Planned obsolescence is the practice of ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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C

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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PERSUASIVE LABELING focuses on a promoti...
View Answer

Correct Answer
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Correct Answer
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