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In order for a lead to be considered a sales prospect, that lead must have a need for the salesperson's product.

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________________salespeople refers to a salesperson selling noncompeting products.

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Noncompeti...

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The internet is a good tool for marketers but isn't capable of being used as a tool to generate leads.

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False

Natalie has been a salesperson for the past two years. A big part of her job is prospecting, yet she doesn't seem to have a good idea of how her prospecting methods are working. Natalie should develop a:


A) Referral list
B) Tracking system
C) List of lead generation methods
D) List of prospecting methods
E) A list of customers who provide her referrals

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Salespeople need to spend some time prospecting on a regular basis because there's typically a considerable time lag between the commencement of prospecting and the conversion of prospects to customer status.

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True

An organization's records of former customers are usually a poor source for prospecting.

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Which of the following is a major advantage that the advertising inquiry method of obtaining leads has over outbound telephone inquiries?


A) It's less expensive
B) The advertising method helps qualify the lead for the salesperson
C) It's easy to target specific organizations
D) All of the above are advantages
E) None of the above are advantages

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Salespeople should continuously evaluate their prospecting plans and methods.

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The salespersons plan for gathering qualified prospects is referred to as a _______________________.

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Strategic ...

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A _________ is a name of a company or person given to the salesperson as a lead by a customer or even a prospect who did not buy at this time.

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Gatekeepers in any organizations screen their bosses' calls and are sometime curt and even rude.

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True

Although the salesperson will be dealing with the contact, it is extremely important for the salesperson to gain some information on the contact's company prior to making the sales call.

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_______________refers to contacting the sales lead unannounced and with little or no information about the lead.

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Cold Calli...

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Which of the following is not one of the primary criteria for qualified prospects?


A) A need for the product or service (sales offering)
B) Financial wherewithal to make a purchase
C) An important role in the purchase decision process
D) Has the prospect been a customer before
E) All of the above are primary criteria

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The sales funnel is useful for understanding strategic prospecting.

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In order for a lead to be considered a sales prospect, the lead needs to be ready to make a purchase within a short time frame.

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Which of the following statements about evaluating prospecting activities is most accurate?


A) Salespeople should evaluate their prospecting activities once a year.
B) Salespeople should evaluate their prospecting activities twice a year.
C) Salespeople should have their sales managers evaluate their prospecting activities twice a year.
D) Salespeople should evaluate their prospecting activities continuously.
E) None of the above are accurate.

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Which the following best describes the process of strategic prospecting?


A) The process of locating new customers
B) The process of generating leads
C) The process of identifying, qualifying, and prioritizing sales opportunities
D) The process of turning prospects into customers
E) None of the above described prospecting

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Which of the following describes a common reason why salespeople dislike prospecting?


A) They have a fear of rejection.
B) They dislike dealing with people.
C) Actually, most salespeople like prospecting.
D) All of the above are correct.
E) None of the above is correct.

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Gina, a salesperson for ABC Corp., spends a lot of time "interviewing" her prospects so she can learn their names, interests, and job responsibilities. Gina should probably spend more time:


A) Talking about her product.
B) Talking about her company.
C) Talking about herself.
D) Obtaining precall information on the prospect.
E) Obtaining leads from better sources.

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