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The shampoo aisle at a large store that sells personal care products contains many versions of shampoo produced by a small number of companies. This indicates that shampoo producers are engaging in _____ to _____.


A) product differentiation; stimulate market demand
B) brand proliferation; deter new entrants
C) cost-switching; limit market supply
D) government policy support; create cost advantages

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Max earns a yearly salary of $120,000 per year from his job and $1,000 per year in interest on his savings. After he quits his job to start a company, he uses all his savings to purchase manufacturing equipment for his company. Given the above information and the data summarizing his first year in business in the table, how much economic profit or loss does Max earn? Table Revenue  Bills paid for  inputs $300,000$175,000Table\\\begin{array}{|l|l|}\hline \text { Revenue } & \begin{array}{l}\text { Bills paid for } \\\text { inputs }\end{array} \\\hline \$ 300,000 & \$ 175,000 \\\hline\end{array}


A) $4,000
B) $5,000
C) $125,000
D) $126,000

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Adam's surfboard factory is making positive economic profits. If the price of a surfboard is $900, Adam's output is 300 surfboards per month, and his monthly average cost is $700, what is his monthly profit?


A) $60,000
B) $270,000
C) $210,000
D) $200

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The market for electrician services is initially in long-run equilibrium, but then there is a decrease in the market demand for electrician services. One expects that in the long run, the economic profits of typical firms will be:


A) typical of those earned by monopoly firms.
B) negative.
C) zero.
D) positive but less than the level typically earned by monopoly firms.

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What is the dominant factor determining market price in the long run?


A) average costs
B) the profit level
C) the prices of inputs
D) the number of sellers in the market

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Waterworks Irrigation was a startup that was open for only one year of operation. During that year, it collected $175,000 in revenue and spent $50,000 on trucks, irrigation supplies, employees, and utilities. The owner of the firm, Cosmo, spent $100,000 of his own money to buy an office building and set up the office (instead of buying bonds and earning a 10% annual rate of return) , which he later sold at the end of the year for $100,000. The firm's economic profit is:


A) $35,000.
B) $125,000.
C) $115,000.
D) $25,000.

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Obstacles that keep new firms out of a monopoly market are:


A) barriers to entry.
B) terms of sale.
C) labor market stipulations.
D) production controls.

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John is thinking of opening a florist shop. He forecasts revenues of $200,000 per year and explicit financial costs of $140,000 per year. He can pursue this opportunity only if he quits his current job as a driver, where he earns $45,000 per year. He would also need to invest $110,000 of his savings to set up the shop-funds on which he would otherwise be earning a 6% return. Based on this information, how much economic profit or loss would John earn in his first year in business?


A) a loss of $50,000
B) a loss of $5,400
C) a profit of $8,400
D) a profit of $60,000

Correct Answer

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If Elise's company is achieving cost advantages over rivals, it can maintain these advantages only if:


A) they are unique and cannot be copied by other companies.
B) they relate to marginal costs rather than average costs.
C) the company is producing an identical product rather than a differentiated product.
D) the company faces a steady demand.

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The table provides daily data on Artem's Sandwich Shop. Use these data to answer the question. What is Artem's profit margin?  Table: Artem’s Sandwich Shop  Total  revenue  Total cost  Average  revenue  Fixed  costs  Variable  costs  Quantity $1,600$1,400$8$400$1,000200\begin{array}{l}\text { Table: Artem's Sandwich Shop }\\\begin{array} { | c | c | c | c | c | c | } \hline \begin{array} { c } \text { Total } \\\text { revenue }\end{array} & \text { Total cost } & \begin{array} { c } \text { Average } \\\text { revenue }\end{array} & \begin{array} { c } \text { Fixed } \\\text { costs }\end{array} & \begin{array} { c } \text { Variable } \\\text { costs }\end{array} & \text { Quantity } \\\hline \$ 1,600 & \$ 1,400 & \$ 8 & \$ 400 & \$ 1,000 & 200 \\\hline\end{array}\end{array}


A) $1
B) $2
C) $7
D) $8

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In the long run, what is the main determinant of price when a market has free entry and exit? Explain why this occurs.

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When firms in a market with free entry and exit experience economic losses, then:


A) some sellers will exit the market, reducing average seller losses.
B) new sellers will enter the market, reducing average seller losses.
C) some sellers will exit the market, raising average seller losses.
D) new sellers will enter the market, raising average seller losses.

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Which of the following is NOT a strategy used by a company to "lock-in" customers to ensure demand for its product?


A) Increasing switching costs.
B) Generating positive network effects.
C) Pressuring the government to require a license for entry into the market
D) Building goodwill and loyalty among customers.

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Consider a firm with market power. As firms exit the industry, one can see this as:


A) a shift to the right of each individual firm's demand curve.
B) a shift to the left of each individual firm's MC curve.
C) an upward shift upward of each individual firm's ATC curve.
D) a shift to the left of each individual firm's supply curve.

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_____ allow a profitable company to maintain profits over time.


A) Barriers to entry
B) Cost-saving initiatives
C) Free entry and exit conditions
D) Reverse profit margins

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Obstacles that prevent other firms from entering the industry would be called:


A) product differentiation.
B) a barrier to entry.
C) market power.
D) patents and copyrights.

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Over time, Paco's Pie Shop has developed a pie crust that cooks more rapidly than the crusts of other bakers and a filling that uses less costly inputs while maintaining comparable customer appeal. Other bakers have tried but failed to duplicate Paco's two cost advantages. Knowing that they will need to compete against Paco's Pie Shop, potential new entrants will:


A) cut corners on pie quality to reduce demand.
B) have less potential demand because of increased costs.
C) be discouraged from entering, owing to the advantages Paco's has achieved.
D) have free entry into but not free exit from the market.

Correct Answer

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All of the following government policies would create a barrier to entry in a market EXCEPT:


A) a requirement that only companies with a license to produce the specific product can sell it.
B) a requirement that all versions of the product for sale are subject to extensive safety testing.
C) a requirement that there can be no switching costs for consumers.
D) the granting of a patent to the developer of the product.

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When the average across all sellers in a market is zero economic profit, the profit level of each seller:


A) will be zero economic profit.
B) may vary some across the sellers, with some earning profits and others experiencing losses.
C) may vary across sellers, with some earning profits but none suffering losses.
D) may vary across sellers, with some earning zero profits or losses but none earning profits.

Correct Answer

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In the long run, a company's ability to maintain profits depends on:


A) low costs.
B) high demand.
C) barriers to entry.
D) marginal costs.

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