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Exam 16: Retailing, direct Marketing, and Wholesaling

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Question 31

Multiple Choice

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Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

A) the marketing concept.
B) the wheel of retailing.
C) retail positioning.
D) targeted retailing.
E) scrambled merchandising.

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Question 32

Multiple Choice

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Calhoun Produce,a ____,takes possession of truckloads of tomatoes,arranges for storage,and transports them to auctions to be sold.

A) manufacturer's agent
B) selling agent
C) commission broker
D) commission merchant
E) selling broker

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Question 33

Multiple Choice

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Andrea owns and operates a small novelty store that sells home décor,gifts,jewelry,and gourmet snacks.Because her business is very small,many wholesalers will not deal with her,so she relies primarily on ____ for the survival of her business.

Which of the following is a full-service merchant wholesaler?

Compared with other types of retailers,department stores compete mainly on the basis of

Greg chooses to have his hunting equipment stored in a location away from the main part of town so that he can have a large parking lot and an outdoor range for customers to test out his merchandise.Greg's store is

Scenario 16.1 Use the following to answer the questions. Landry Restaurants,Inc.owns a number of different franchised restaurants,including the Rain Forest Cafe and their recent addition,the T-Rex Cafe.Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience.At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish.Periodically,the rain forest explodes with the sound of waterfalls and birds.Giant stuffed monkeys,parrots,and other jungle creatures are planted within the landscape.The Rain Forest Cafe also contains a gift shop,where customers can purchase t-shirts,hats,and other items emblazoned with the Rain Forest logo.The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience.The T-Rex Cafe offers guests a hands-on prehistoric experience,including educational,interactive computer screens.Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire.The T-Rex Cafe also has a gift shop,where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur,through "Build-a-Dino" by the "Build-a-Bear" franchise. -Refer to Scenario 16.1.The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe,while the opportunity to Build-a-Dino is an example of ____.

Norah operates an upscale shop that does both pet grooming and human manicures and pedicures.She is reaching a market segment with people who place great value on their dogs and are concerned with their own appearance,yet pressed for time.No other businesses meet the needs of these consumers.Which strategic issue in retailing does Norah appear to have addressed?

Compare the services wholesalers provide for producers with the services they provide to retailers.

What is a potential disadvantage of direct selling?

With respect to retailing,what is the "party plan"?

An example of an emerging type of power shopping center might contain

The selling of merchandise outside the confines of actual facilities is generally called

The type of retail location that is commonly being preserved and revitalized in many cities is the

Category killers compete primarily on the basis of

A retail strategy of managing groups of similar,often substitutable products produced by different manufacturers is called

What should be considered when preparing a "party plan"?

Discuss the role of merchant wholesalers.When is a producer most likely to use them?

____ have been successful because consumers are willing to drive significant distances to save money buying manufacturers' closeouts and irregulars.

A store that offers a wide variety of shoes for men,women,and children would most likely be considered a(n)