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Exam 22: Marketing and the Information Economy

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Question 31

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_____ are proprietary systems in which data are exchanged between trading partners to be used for standardized, preapproved transactions.

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verified

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Question 32

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In business, when the personal computers of individuals in a company or a department are linked together, an _____ is created.

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Question 33

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What type of website would a student need to visit if she wanted to know the history of the Coca-Cola Company and its product history?

Seeds of Change is a company that produces organic food. At its website, the company asks for customer input as to what new products people would like to see, how they like existing products, and whether consumers believe they are healthier for eating organic food. This is a description of the website's:

A(n) _____ is a file placed on the hard drive of the visitor's computer that automatically records where the person goes online, the frequency of visits to a site, and the duration of each visit.

_____ allows an Internet marketer to recommend items to individuals based on a comparison of that person's selections and those of previous visitors who purchased the same item(s) .

_____ is a form of networking that involves the creation of a corporate website for posting information ranging from product descriptions to operating instructions.

One approach used by manufacturers to avoid alienating channel members is to offer the same products on the Internet that are sold in stores.

Online buying requires that the customer trust the vendor. Trust on the Internet is created by:

Mattel is the world's largest toy maker, and the Barbie doll is the world's best-selling toy. (It accounts for 28 percent of Mattel's sales.) In the fall of 2001, Mattel created www.Barbie.com. Its primary reason for taking this step was because the Internet had become "a very compelling part of a young girl's life." This was not Mattel's first attempt at interactive marketing. In 1998, it had introduced a Website where girls could design a personalized Barbie doll including hairstyle, eye and hair color, skin tone, clothes, and accessories. The custom-made doll was shipped to the buyer within six to eight weeks of its order date. However, Mattel was not pleased with the operation of the site, and neither were its retailers. The new Website is designed to accommodate many of its retailers' concerns. For instance, its prices are set 15 percent higher than the suggested retail price. -The primary reason for the development and maintenance of the Barbie Website is to:

Because the majority of sales for most manufacturers are still made through traditional channels, the risk of alienating business partners has affected Web strategies. Which of the following is an approach used by manufacturers to avoid Internet-related channel conflict?

Electronic data interchanges and _____ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers.

At the SoBe beverages website, Marlon can register to be kept posted on the actions of SoBe's extreme sports team that it sponsors and register to win various prizes with the SoBe logo. This is a description of SoBe's:

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in _____, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an extranet.

On the Mars Candy website, there is a connection to a site maintained by FLW Outdoors. Visitors who want to learn the locations of upcoming fishing tournaments can click on the FLW Outdoors logo and find themselves at the FLW Outdoors website. The _____ is on the Mars site because Mars is a sponsor of many of the tournaments.

One of the advantages of product customization is the elimination of investment in finished-goods inventory.

When www.hanes.com receives an order from a customer, the activities the seller engages in to fill the customer's order include charging the purchase to a credit card, readying the purchased item for shipment, and arranging for its delivery. These activities are referred to as:

Which of the following statements about an electronic information (e-information) website is True?

A portal:

Co-location and channel assembly are two methods used by manufacturers to bypass members of their traditional channels of distribution.