Question 1

Video is the recommended medium for implementing a crisis management plan because the ________.

Accepted Answer

A)   original message remains intact
B)   spokesperson controls the questions
C)   public relies on televised news
D)   speaker appears sincere
E)   message is easily edited

Question 2

What are the advantages and disadvantages of todays' media and technology environments on a firm experiencing an MPR crisis? Provide a specific example of each in your answer.

Accepted Answer

Today's media and technology environment...

Question 3

Briefly describe the four approaches used by organizations to deal with MPR crises.

Accepted Answer

Historically, firms have taken either a ...

Question 4

What term refers to the portion of an MPR crisis plan that maps out the "who, what, when, where, why, and how" of a specific potential crises?

Accepted Answer

A)   statement of tactics
B)   sphere of influence
C)   positioning statement
D)   vulnerability audit
E)   scenario statement

Question 5

The passive approach to handling a crisis situation is based on the idea that problems ________.

Accepted Answer

A)   could be avoided with preparation
B)   eventually go away when ignored
C)   require elaborate plans to manage
D)   should be actively defended from all sides
E)   are an unavoidable aspect of any organization

Question 6

The ________ approach to crisis management requires firms to identify potential issues in advance and either eliminate the potential problem or devise a plan to manage it.

Accepted Answer

A)   reactive
B)   subjective
C)   preemptive
D)   defensive
E)   passive

Question 7

Which of the following approaches to dealing with crisis situations involves developing a plan based on a problematic issue after it arises?

Accepted Answer

A)   passive
B)   defensive
C)   subjective
D)   reactive
E)   preemptive

Question 8

A firm that assumes a problem will eventually go away or be forgotten if it is ignored is using the defensive approach to crisis management.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is the primary benefit of new media during an MPR crisis?

Accepted Answer

A)   discovering potential customers in a new platform
B)   circulating advertisements prior to official release
C)   quickly reaching out to consumers and connectors
D)   facilitating the passive approach to crisis management
E)   methodically gathering demographic information

Question 10

The chances of a conflicting story about a crisis reaching the media are significantly increased when a firm communicates too quickly with stakeholders.

Accepted Answer

A) True 
 B)False

Question 11

How does a firm benefit from making sure its MPR professionals are communicating with connectors during a crisis?

Accepted Answer

If connectors know they can come to you ...

Question 12

What is a crisis communications plan? Why do firms need to have crisis communications plans?

Accepted Answer

Crises are inevitable. Ill-prepared comp...

Question 13

What opportunities are available to a firm that successfully handles an MPR crisis? Provide specific examples to illustrate your answer.

Accepted Answer

The Tylenol case is a testament to the f...

Question 14

What is a vulnerability audit? What information should be included in a vulnerability audit?

Accepted Answer

A vulnerability audit is an exercise for...

Question 15

What role did the media play in the crisis involving rats at a New York City Taco Bell in 2007?

Accepted Answer

A)   preventing a national crisis for the marketing department
B)   turning a potential disaster into a humorous story
C)   speeding up the manner in which the story spread
D)   alleviating health and safety fears among the public
E)   providing information regarding meal vouchers

Question 16

Which of the following has had the greatest effect on the speed in which a crisis situation is discovered by the public?

Accepted Answer

A)   eyewitness accounts
B)   newspaper coverage
C)   communications plans
D)   communications technology
E)   marketing and public relations

Question 17

When Jack-in-the-Box faced an E.coli crisis, the company took a proactive approach to handling the situation by ________.

Accepted Answer

A)   modifying its menu
B)   hiring a microbiologist
C)   changing all of its suppliers
D)   firing the entire board of directors
E)   shutting its restaurants for six months

Question 18

Which of the following is especially critical to firms faced with an MPR crisis?

Accepted Answer

A)   employees
B)   executives
C)   location
D)   structure
E)   time

Question 19

The first critical statement in a crisis communications plan provides ________.

Accepted Answer

A)   specific details
B)   scenario statements
C)   basic facts
D)   vulnerability descriptions
E)   potential impact

Question 20

Which of the following best describes the heart of a crisis communications plan?

Accepted Answer

A)   comparing and contrasting different approaches to crisis management
B)   coordinating communication with media, community, and stakeholders
C)   scheduling and assessing practice drills for likely situations
D)   evaluating the causes and long-term effects of a firm's crisis
E)   delving into worst-case scenarios and unusual possibilities

Exam 13: Crisis Management

The chances of a conflicting story about a crisis reaching the media are significantly increased when a firm communicates too quickly with stakeholders.

Correct AnswerverifiedShow Answer

What opportunities are available to a firm that successfully handles an MPR crisis? Provide specific examples to illustrate your answer.

Correct AnswerverifiedThe Tylenol case is a testament to the f...View AnswerShow Answer

Which of the following best describes the heart of a crisis communications plan?

Correct AnswerverifiedShow Answer

The ________ approach to crisis management requires firms to identify potential issues in advance and either eliminate the potential problem or devise a plan to manage it.

Correct AnswerverifiedShow Answer

Which of the following has had the greatest effect on the speed in which a crisis situation is discovered by the public?

Correct AnswerverifiedShow Answer

What is a vulnerability audit? What information should be included in a vulnerability audit?

Correct AnswerverifiedA vulnerability audit is an exercise for...View AnswerShow Answer

How does a firm benefit from making sure its MPR professionals are communicating with connectors during a crisis?

Correct AnswerverifiedIf connectors know they can come to you ...View AnswerShow Answer

Video is the recommended medium for implementing a crisis management plan because the ________.

Correct AnswerverifiedShow Answer

Which of the following is especially critical to firms faced with an MPR crisis?

Correct AnswerverifiedShow Answer

The passive approach to handling a crisis situation is based on the idea that problems ________.

Correct AnswerverifiedShow Answer

The first critical statement in a crisis communications plan provides ________.

Correct AnswerverifiedShow Answer

Which of the following approaches to dealing with crisis situations involves developing a plan based on a problematic issue after it arises?

Correct AnswerverifiedShow Answer

What is a crisis communications plan? Why do firms need to have crisis communications plans?

Correct AnswerverifiedCrises are inevitable. Ill-prepared comp...View AnswerShow Answer

What are the advantages and disadvantages of todays' media and technology environments on a firm experiencing an MPR crisis? Provide a specific example of each in your answer.

Correct AnswerverifiedToday's media and technology environment...View AnswerShow Answer

Which of the following is the primary benefit of new media during an MPR crisis?

Correct AnswerverifiedShow Answer

When Jack-in-the-Box faced an E.coli crisis, the company took a proactive approach to handling the situation by ________.

Correct AnswerverifiedShow Answer

A firm that assumes a problem will eventually go away or be forgotten if it is ignored is using the defensive approach to crisis management.

Correct AnswerverifiedShow Answer

What role did the media play in the crisis involving rats at a New York City Taco Bell in 2007?

Correct AnswerverifiedShow Answer

What term refers to the portion of an MPR crisis plan that maps out the "who, what, when, where, why, and how" of a specific potential crises?

Correct AnswerverifiedShow Answer

Briefly describe the four approaches used by organizations to deal with MPR crises.

Correct AnswerverifiedHistorically, firms have taken either a ...View AnswerShow Answer

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The Tylenol case is a testament to the f...
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A vulnerability audit is an exercise for...
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If connectors know they can come to you ...
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Crises are inevitable. Ill-prepared comp...
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Today's media and technology environment...
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Historically, firms have taken either a ...
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