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In which of the following ways can a resource be used to create value?


A) It can be used to lower costs while maintaining parity on product/service features.
B) It can be used to add features while maintaining parity on costs and prices.
C) It can be used to attract new customers while maintaining undiminished value for existing customers.
D) All of the above are ways a resource can be used to create value.

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If the Classic Car Club in the opening vignette for the chapter is unable to successfully franchise its operations in the U.S., this would be a very good example of the impact of causal ambiguity.

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The founders of the Classic Car Club (CCC) described in the opening vignette for chapter six recognized an opportunity to


A) allow people to drive a variety of cars to which they would not ordinarily have easy access.
B) eliminate the need for most people to own a car - a member could just use one of the Club's cars when a car is needed.
C) increase the bargaining power of buyers of automobile insurance, thus lowering the average insurance rate for members.
D) help members learn about the upkeep and maintenance of a variety of older cars.

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Which of the following is not one of the dimensions that comprises the VRIST characteristics of extraordinary resources?


A) valuable
B) rare
C) instrumental
D) tradable

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Describe (but don't merely list) the criteria that resources must meet to be considered extraordinary and the foundation for a sustainable competitive advantage.

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There are five criteria that resources m...

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Ordinary resources are those that a firm need not necessarily possess to be in business but that provide an advantage to the firm if it does have them.

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